Derek Jeter Audience in United States

Derek Jeter logo

Derek Jeter has an estimated audience of 2,401,780 people in United States. 30.4% are female, 69.6% are male, average age 37.4. Top regions: California, New York, Texas. Top brand affinities: Aaron Judge, Clayton Kershaw, Bryce Harper, Manny Machado, Kolkata.

The average Derek Jeter fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Aaron Judge, Clayton Kershaw, Bryce Harper, with strongest over-indexing on Aaron Judge (35.15× the country average). Demographically, the Derek Jeter audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Derek Jeter fans

Demographic split for Derek Jeter audience in United States
MetricValue
Female30.4%
Male69.6%
Average age37.4
Estimated audience size2,401,780

Audience persona

The typical Derek Jeter fan in United States is more male, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Aaron Judge.

Top regions in United States

Top regions ranked by reach for Derek Jeter in United States
RegionReachAffinity
California351,8611.33×
New York263,3511.96×
Texas177,6130.86×
Florida167,5771.03×
New Jersey123,0552.01×
Pennsylvania96,8101.2×
Illinois85,5021.07×
Ohio74,7011.01×
North Carolina74,6491.03×
Michigan73,6571.17×
Georgia66,8780.9×
Virginia58,3041×
Massachusetts56,9321.2×
Washington48,6661.01×
Arizona48,5340.99×
Maryland42,6221.03×
Tennessee41,4450.86×
Indiana41,3390.94×
Connecticut39,8931.66×
Missouri37,0630.96×
Minnesota35,9121.04×
Colorado35,4330.94×
Wisconsin34,1260.94×
South Carolina33,3720.92×
Alabama30,1820.9×
Oregon26,9760.98×
Kentucky25,4610.85×
Louisiana24,2620.78×
Nevada21,2620.92×
Oklahoma20,2340.76×
Utah19,9200.93×
Iowa18,3430.93×
Kansas17,7110.94×
Mississippi14,8010.75×
Arkansas14,7350.74×
Idaho10,5450.88×
Nebraska10,2020.85×
New Mexico10,0900.84×
Hawaii9,9450.96×
New Hampshire8,9820.95×
Maine8,8491.03×
West Virginia8,7930.79×
Washington, District of Columbia8,7481.21×
Rhode Island8,2021.07×
Delaware6,7311.02×
Montana5,8880.88×
Vermont4,5581.08×
South Dakota4,2340.76×
Alaska3,8330.75×
North Dakota3,6970.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Derek Jeter audience
BrandAffinityCategory
Aaron Judge35.15×Sports
Clayton Kershaw43.35×Sports
Bryce Harper41.14×Sports
Manny Machado60.44×Sports
Kolkata59.42×Travel & Leisure
Mariano Rivera60.83×Sports
José Altuve45.54×Sports
Max Scherzer32.31×Sports
Freddie Freeman24.25×Sports
World Baseball Classic27.77×Sports
St. Louis Cardinals9.48×Sports
Major League Baseball All-Star Game11.3×Sports
New York Yankees6.53×Sports
David Ortiz33.85×Sports
World Series11.97×Sports
Alex Rodriguez25.61×Sports
Mike Trout17.54×Sports
USA Baseball11.56×Sports
Minor League Baseball9.25×Sports
Detroit Tigers5.68×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Derek Jeter audience
TraitClusterScore
Luxury OrientationPREMIUM1.88
Risk AppetiteTHRILL1.87
LGBTQ+ IdentityOPEN1.45
Family OrientationCONSERVATISM1.17
Convenience OrientationPREMIUM1.11
Early Adopter MentalityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Derek Jeter
CountryShare
United States70.7%
Canada5.6%
United Kingdom2.6%

See Derek Jeter audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Derek Jeter have in United States?

Derek Jeter has an estimated audience of 2,401,780 people in United States, concentrated in California and New York.

What is the gender split and age of Derek Jeter fans?

30.4% of Derek Jeter fans are female, 69.6% are male, with an average age of 37.4 years.

Which brands do Derek Jeter fans like most?

Derek Jeter fans show strongest brand affinity for Aaron Judge (35.15×), Clayton Kershaw (43.35×), and Bryce Harper (41.14×) over the country average.

Where do Derek Jeter fans live in United States?

Derek Jeter fans in United States are most concentrated in California (reach 351,861), New York (reach 263,351), and Texas (reach 177,613). These three regions account for the largest share of the active audience.

What other brands do Derek Jeter fans also like?

Beyond Derek Jeter itself, the audience over-indexes on Clayton Kershaw (43.35×), Bryce Harper (41.14×), Manny Machado (60.44×), and Kolkata (59.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Derek Jeter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.