World Baseball Classic Audience in United States

World Baseball Classic logo

World Baseball Classic has an estimated audience of 2,102,102 people in United States. 27.5% are female, 72.5% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Bryce Harper, Detroit Tigers, Barry Bonds, Milwaukee Brewers, Mike Trout.

The average World Baseball Classic fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bryce Harper, Detroit Tigers, Barry Bonds, with strongest over-indexing on Bryce Harper (24.98× the country average). Demographically, the World Baseball Classic audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of World Baseball Classic fans

Demographic split for World Baseball Classic audience in United States
MetricValue
Female27.5%
Male72.5%
Average age35.5
Estimated audience size2,102,102

Audience persona

The typical World Baseball Classic fan in United States is more male, around 35.5 years old, with strong Sports Activity tendencies and a notable affinity for Bryce Harper.

Top regions in United States

Top regions ranked by reach for World Baseball Classic in United States
RegionReachAffinity
California472,9572.05×
Texas285,5321.58×
Florida219,4711.54×
New York191,0021.63×
Illinois98,3701.4×
New Jersey95,0081.78×
Pennsylvania87,9331.24×
Georgia61,3210.95×
Massachusetts59,5611.44×
Ohio56,0220.87×
Arizona52,4201.22×
Virginia51,6201.01×
Washington51,5391.22×
North Carolina50,4520.8×
Michigan44,1230.8×
Maryland40,8841.13×
Colorado37,9711.15×
Wisconsin33,7881.07×
Indiana33,3650.87×
Missouri32,7830.97×
Tennessee30,5560.72×
Connecticut29,3751.39×
Nevada28,6111.41×
Minnesota23,8850.79×
Oregon23,7450.99×
South Carolina23,5220.74×
Louisiana19,1640.71×
Kentucky18,4290.7×
Kansas17,7301.07×
Oklahoma17,6190.75×
Utah17,5480.93×
Iowa15,8330.91×
Alabama14,0600.48×
New Mexico11,8891.13×
Arkansas11,4130.66×
Hawaii11,0571.22×
Nebraska9,7590.93×
Mississippi8,4940.49×
Washington, District of Columbia8,0721.28×
Idaho8,0130.76×
Rhode Island7,7411.16×
New Hampshire7,3670.89×
Delaware6,2451.08×
Maine5,5060.73×
West Virginia5,2590.54×
Montana4,4230.76×
South Dakota3,2360.67×
North Dakota3,2240.75×
Vermont2,4010.65×
Alaska2,0120.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World Baseball Classic audience
BrandAffinityCategory
Bryce Harper24.98×Sports
Detroit Tigers8.76×Sports
Barry Bonds33.7×Sports
Milwaukee Brewers9.8×Sports
Mike Trout20.5×Sports
Nippon Professional Baseball32.81×Sports
Chicago Cubs7.82×Sports
Bad Bunny6.83×Music & Radio
Cleveland Guardians10.21×Sports
Seattle Mariners8.43×Sports
Los Angeles Dodgers7.5×Sports
Major League Baseball All-Star Game10.14×Sports
Minnesota Twins10.04×Sports
Toronto Blue Jays10.7×Sports
New York Mets9.3×Sports
World Series10.92×Sports
Pittsburgh Pirates10.67×Sports
Minor League Baseball9.37×Sports
National Baseball Hall of Fame and Museum18.32×Sports
Aaron Judge9.68×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World Baseball Classic audience
TraitClusterScore
Sports ActivityPOWER1.26
Luxury OrientationPREMIUM1.26
Urban LifestyleOPEN1.24
TraditionCONSERVATISM1.2
Risk AppetiteTHRILL1.19
SpiritualityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for World Baseball Classic
CountryShare
Japan43.5%
United States35.0%
Taiwan3.6%

See World Baseball Classic audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does World Baseball Classic have in United States?

World Baseball Classic has an estimated audience of 2,102,102 people in United States, concentrated in California and Texas.

What is the gender split and age of World Baseball Classic fans?

27.5% of World Baseball Classic fans are female, 72.5% are male, with an average age of 35.5 years.

Which brands do World Baseball Classic fans like most?

World Baseball Classic fans show strongest brand affinity for Bryce Harper (24.98×), Detroit Tigers (8.76×), and Barry Bonds (33.7×) over the country average.

Where do World Baseball Classic fans live in United States?

World Baseball Classic fans in United States are most concentrated in California (reach 472,957), Texas (reach 285,532), and Florida (reach 219,471). These three regions account for the largest share of the active audience.

What other brands do World Baseball Classic fans also like?

Beyond World Baseball Classic itself, the audience over-indexes on Detroit Tigers (8.76×), Barry Bonds (33.7×), Milwaukee Brewers (9.8×), and Mike Trout (20.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World Baseball Classic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.