Rascasse Audience Intelligence

World Baseball Classic Audience in United States

A data profile of the people who buy, follow and care about World Baseball Classic in United States — modelled from more than twelve digital signal sources. World Baseball Classic has an estimated audience of 2,168,521 people in United States.

#166among Event in United States#1194in Sports

The average World Baseball Classic fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Bryce Harper, Detroit Tigers, Barry Bonds, with strongest over-indexing on Bryce Harper (24.98× the country average).

Demographically, the World Baseball Classic audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World Baseball Classic fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Bryce Harper.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World Baseball Classic profile in United States.

Audience size
2.2M
in United States
Gender
27.5%♀
72.5% male
Age
35.5
average years
Country rank
#13363
Event in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World Baseball Classic fans

27.5% are female, 72.5% are male, average age 35.5.

Fig. 02

Gender split

27.5%
Female
72.5%
Male
Demographic split for World Baseball Classic audience in United States
MetricValue
Female27.5%
Male72.5%
Average age35.5
Estimated audience size2,168,521
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the World Baseball Classic audience in United States
Age bracketShare%
16-1933%
20-2917%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

35.6%

of the worldwide World Baseball Classic audience comes from United States.

Worldwide audience distribution share by country for World Baseball Classic
CountryShare
Japan43.0%
United States35.6%
Taiwan3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World Baseball Classic audience in United States is strongest.

Fig. 05

Top regions by affinity

World Baseball Classic fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~80K1.59×
02Florida~200K1.52×
03Pennsylvania~100K1.52×
04Rhode Island~10K1.49×
05Arizona~60K1.41×
06California~300K1.34×
07Massachusetts~60K1.34×
08Wisconsin~40K1.33×
09New York~200K1.29×
10Connecticut~30K1.29×
11Washington~50K1.28×
12Delaware~7K1.27×
13New Hampshire~10K1.24×
14Kansas~20K1.23×
15Illinois~80K1.19×
16Texas~200K1.18×
17Nevada~20K1.09×
18Maryland~40K1.08×
19Colorado~40K1.07×
20Missouri~40K1.06×
21Montana~6K1.03×
22Vermont~4K1.00×
23New Mexico~10K0.99×
24Ohio~60K0.96×
25Georgia~60K0.95×
26Utah~20K0.94×
27Iowa~20K0.94×
28Virginia~50K0.91×
29Oregon~20K0.91×
30Idaho~10K0.90×
31Washington, District of Columbia~6K0.90×
32Maine~7K0.89×
33Hawaii~8K0.87×
34South Dakota~4K0.85×
35Minnesota~20K0.82×
36Nebraska~9K0.81×
37North Carolina~50K0.80×
38South Carolina~30K0.80×
39North Dakota~3K0.80×
40Indiana~30K0.79×
41Michigan~40K0.77×
42Tennessee~30K0.75×
43Alaska~3K0.75×
44Louisiana~20K0.73×
45West Virginia~7K0.73×
46Oklahoma~20K0.68×
47Alabama~20K0.64×
48Arkansas~10K0.64×
49Kentucky~20K0.61×
50Mississippi~9K0.51×
Fig. 06

Affinity by region

Affinity by region — World Baseball Classic, United States
0.51×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World Baseball Classic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World Baseball Classic audience
#·InterestCategoryAffinity×
01Barry BondsSports33.70×
02Nippon Professional BaseballSports32.81×
03Bryce HarperSports24.98×
04Mike TroutSports20.50×
05National Baseball Hall of Fame and MuseumSports18.32×
06World SeriesSports10.92×
07Toronto Blue JaysSports10.70×
08Pittsburgh PiratesSports10.67×
09Cleveland GuardiansSports10.21×
10Major League Baseball All-Star GameSports10.14×
11Minnesota TwinsSports10.04×
12Milwaukee BrewersSports9.80×
13Minor League BaseballSports9.37×
14New York MetsSports9.30×
15Detroit TigersSports8.76×
16Cincinnati RedsSports8.46×
17Seattle MarinersSports8.43×
18Chicago CubsSports7.82×
19Los Angeles DodgersSports7.50×
20Bad BunnyMusic & Radio6.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World Baseball Classic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World Baseball Classic audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.28×
Need for SecurityCONSERVATISM1.19×
Family OrientationCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World Baseball Classic audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
SustainabilityBALANCE0.88×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World Baseball Classic have in United States?

World Baseball Classic has an estimated audience of 2,168,521 people in United States, concentrated in California and Florida.

02

What is the gender split and age of World Baseball Classic fans?

27.5% of World Baseball Classic fans are female, 72.5% are male, with an average age of 35.5 years.

03

Which brands do World Baseball Classic fans like most?

World Baseball Classic fans show strongest brand affinity for Bryce Harper (24.98×), Detroit Tigers (8.76×), and Barry Bonds (33.7×) over the country average.

04

Where do World Baseball Classic fans live in United States?

World Baseball Classic fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do World Baseball Classic fans also like?

Beyond World Baseball Classic itself, the audience over-indexes on Detroit Tigers (8.76×), Barry Bonds (33.7×), Milwaukee Brewers (9.8×), and Mike Trout (20.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See World Baseball Classic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for World Baseball Classic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →