Minor League Baseball Audience in United States

Minor League Baseball logo

Minor League Baseball has an estimated audience of 10,554,769 people in United States. 33.2% are female, 66.8% are male, average age 38.2. Top regions: California, Florida, New York. Top brand affinities: Major League Baseball All-Star Game, MLB.com, USA Baseball, Aaron Judge, Baseball bat.

The average Minor League Baseball fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Major League Baseball All-Star Game, MLB.com, USA Baseball, with strongest over-indexing on Major League Baseball All-Star Game (11.88× the country average). Demographically, the Minor League Baseball audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Baseball

Demographics of Minor League Baseball fans

Demographic split for Minor League Baseball audience in United States
MetricValue
Female33.2%
Male66.8%
Average age38.2
Estimated audience size10,554,769

Audience persona

The typical Minor League Baseball fan in United States is more male, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Major League Baseball All-Star Game.

Top regions in United States

Top regions ranked by reach for Minor League Baseball in United States
RegionReachAffinity
California996,3190.86×
Florida796,1341.11×
New York724,5441.23×
Texas698,5760.77×
Pennsylvania521,4701.47×
North Carolina424,5441.34×
Ohio422,1941.3×
Illinois371,7211.06×
New Jersey322,6391.2×
Michigan319,8591.16×
Virginia295,1311.15×
Georgia288,0280.89×
Massachusetts268,1521.29×
Arizona260,9861.21×
Indiana245,5241.27×
Maryland228,6561.26×
Tennessee214,7691.01×
Washington208,8730.99×
South Carolina185,8511.17×
Missouri174,3861.02×
Alabama159,1881.08×
Wisconsin151,3970.95×
Nevada143,5101.41×
Connecticut139,2761.32×
Minnesota138,2820.91×
Kentucky134,1711.01×
Louisiana109,3250.8×
Colorado107,4700.65×
Iowa105,5981.21×
Oklahoma97,0650.83×
Oregon93,9140.78×
Arkansas81,3760.94×
Kansas81,3670.98×
Mississippi73,1270.84×
Utah72,9870.77×
Rhode Island50,7011.51×
New Hampshire47,1091.13×
Nebraska44,5650.84×
Delaware40,5871.39×
New Mexico40,4210.76×
Maine40,1701.06×
Hawaii38,7390.85×
West Virginia34,3250.7×
Idaho30,0040.57×
Washington, District of Columbia29,6290.93×
South Dakota23,2640.95×
Montana20,6510.71×
Vermont18,4130.99×
North Dakota11,9170.55×
Alaska7,8440.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minor League Baseball audience
BrandAffinityCategory
Major League Baseball All-Star Game11.88×Sports
MLB.com7.64×Sports
USA Baseball11.5×Sports
Aaron Judge9.31×Sports
Baseball bat7.76×Sports
MLB3.24×Sports
MLB Network7.73×Sports
Manny Machado16.86×Sports
Bryce Harper10.46×Sports
Baseball glove12.46×Sports
New York Yankees3.69×Sports
Mariano Rivera21.25×Sports
Chicago Cubs3.96×Sports
Detroit Tigers3.39×Sports
Baseball1.86×Sports
Los Angeles Dodgers3.76×Sports
College softball8.26×Sports
Softball3.9×Sports
NBA1.57×Sports
Golden State Warriors2.43×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minor League Baseball audience
TraitClusterScore
Family OrientationCONSERVATISM1.23
PatriotismCONSERVATISM1.22
TraditionCONSERVATISM1.19
LGBTQ+ IdentityOPEN1.15
Sports ActivityPOWER1.06
Career OrientationPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for Minor League Baseball
CountryShare
United States86.7%
Canada4.3%
Taiwan4.1%

See Minor League Baseball audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Minor League Baseball have in United States?

Minor League Baseball has an estimated audience of 10,554,769 people in United States, concentrated in California and Florida.

What is the gender split and age of Minor League Baseball fans?

33.2% of Minor League Baseball fans are female, 66.8% are male, with an average age of 38.2 years.

Which brands do Minor League Baseball fans like most?

Minor League Baseball fans show strongest brand affinity for Major League Baseball All-Star Game (11.88×), MLB.com (7.64×), and USA Baseball (11.5×) over the country average.

Where do Minor League Baseball fans live in United States?

Minor League Baseball fans in United States are most concentrated in California (reach 996,319), Florida (reach 796,134), and New York (reach 724,544). These three regions account for the largest share of the active audience.

What other brands do Minor League Baseball fans also like?

Beyond Minor League Baseball itself, the audience over-indexes on MLB.com (7.64×), USA Baseball (11.5×), Aaron Judge (9.31×), and Baseball bat (7.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minor League Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.