Rascasse Audience Intelligence

Minor League Baseball Audience in United States

A data profile of the people who buy, follow and care about Minor League Baseball in United States — modelled from more than twelve digital signal sources. Minor League Baseball has an estimated audience of 10,559,065 people in United States.

#18among Baseball in United States#38among Event in United States#264in Sports

The average Minor League Baseball fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Major League Baseball All-Star Game, MLB.com, USA Baseball, with strongest over-indexing on Major League Baseball All-Star Game (11.88× the country average).

Demographically, the Minor League Baseball audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minor League Baseball fan in United States is more male, around 38.2 years old, with strong Sports Activity tendencies and a notable affinity for Major League Baseball All-Star Game.

Category: Sports · Type: Event · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minor League Baseball profile in United States.

Audience size
10.6M
in United States
Gender
33.2%♀
66.8% male
Age
38.2
average years
Country rank
#3396
Event in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minor League Baseball fans

33.2% are female, 66.8% are male, average age 38.2.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for Minor League Baseball audience in United States
MetricValue
Female33.2%
Male66.8%
Average age38.2
Estimated audience size10,559,065
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Minor League Baseball audience in United States
Age bracketShare%
16-1925%
20-2917%
30-3919%
40-4920%
50+19%
Fig. 04

Worldwide distribution

83.6%

of the worldwide Minor League Baseball audience comes from United States.

Worldwide audience distribution share by country for Minor League Baseball
CountryShare
United States83.6%
Canada4.1%
Taiwan3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minor League Baseball audience in United States is strongest.

Fig. 05

Top regions by affinity

Minor League Baseball fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~500K1.49×
02Rhode Island~50K1.46×
03Nevada~100K1.42×
04Delaware~40K1.41×
05Connecticut~100K1.32×
06North Carolina~400K1.30×
07Ohio~400K1.28×
08Maryland~200K1.26×
09Massachusetts~300K1.25×
10Iowa~100K1.24×
11Indiana~200K1.22×
12South Carolina~200K1.20×
13New Hampshire~50K1.18×
14New York~700K1.17×
15New Jersey~300K1.17×
16Virginia~300K1.15×
17Arizona~200K1.15×
18Florida~800K1.11×
19Maine~40K1.11×
20Michigan~300K1.10×
21Alabama~200K1.06×
22Tennessee~200K1.01×
23Vermont~20K1.01×
24Illinois~400K1.00×
25Missouri~200K1.00×
26Wisconsin~200K0.99×
27Kentucky~100K0.99×
28Arkansas~90K0.98×
29South Dakota~20K0.98×
30Kansas~80K0.95×
31Washington~200K0.94×
32Hawaii~40K0.92×
33Nebraska~50K0.91×
34Washington, District of Columbia~30K0.91×
35Minnesota~100K0.90×
36Georgia~300K0.88×
37Mississippi~80K0.88×
38California~1M0.85×
39Oklahoma~100K0.85×
40New Mexico~40K0.82×
41Oregon~100K0.79×
42Louisiana~100K0.77×
43Utah~70K0.77×
44West Virginia~40K0.76×
45Montana~20K0.76×
46Texas~700K0.72×
47North Dakota~10K0.69×
48Colorado~100K0.64×
49Idaho~30K0.61×
50Alaska~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Minor League Baseball, United States
0.59×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minor League Baseball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minor League Baseball audience
#·InterestCategoryAffinity×
01Mariano RiveraSports21.25×
02Manny MachadoSports16.86×
03Baseball gloveSports12.46×
04Major League Baseball All-Star GameSports11.88×
05USA BaseballSports11.50×
06Bryce HarperSports10.46×
07Aaron JudgeSports9.31×
08College softballSports8.26×
09Baseball batSports7.76×
10MLB NetworkSports7.73×
11MLB.comSports7.64×
12Cleveland GuardiansSports4.33×
13Chicago CubsSports3.96×
14SoftballSports3.90×
15Los Angeles DodgersSports3.76×
16New York YankeesSports3.69×
17Detroit TigersSports3.39×
18MLBSports3.24×
19BaseballSports1.86×
20NBASports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minor League Baseball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minor League Baseball audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.17×
Luxury OrientationPREMIUM1.10×
Pet OwnershipJOY1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minor League Baseball audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.65×
Convenience OrientationPREMIUM0.72×
Community OrientationOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minor League Baseball have in United States?

Minor League Baseball has an estimated audience of 10,559,065 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Minor League Baseball fans?

33.2% of Minor League Baseball fans are female, 66.8% are male, with an average age of 38.2 years.

03

Which brands do Minor League Baseball fans like most?

Minor League Baseball fans show strongest brand affinity for Major League Baseball All-Star Game (11.88×), MLB.com (7.64×), and USA Baseball (11.5×) over the country average.

04

Where do Minor League Baseball fans live in United States?

Minor League Baseball fans in United States are most concentrated in California (reach ~1M), Florida (reach ~800K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Minor League Baseball fans also like?

Beyond Minor League Baseball itself, the audience over-indexes on MLB.com (7.64×), USA Baseball (11.5×), Baseball bat (7.76×), and Aaron Judge (9.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

See Minor League Baseball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Minor League Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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