Rascasse Audience Intelligence

USA Baseball Audience in United States

A data profile of the people who buy, follow and care about USA Baseball in United States — modelled from more than twelve digital signal sources. USA Baseball has an estimated audience of 6,808,836 people in United States.

#59among Basketball in United States#109among Team in United States#417in Sports

The average USA Baseball fan in United States is 35.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Pennsylvania.

Top brand affinities include Rick and Morty, Anthony Joshua, Los Angeles Angels of Anaheim, with strongest over-indexing on Rick and Morty (16× the country average).

Demographically, the USA Baseball audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical USA Baseball fan in United States is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Rick and Morty.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the USA Baseball profile in United States.

Audience size
6.8M
in United States
Gender
30.0%♀
70.0% male
Age
35.1
average years
Country rank
#5138
Team in United States
Fig. 01

Search interest · 12-month trend

+75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of USA Baseball fans

30.0% are female, 70.0% are male, average age 35.1.

Fig. 02

Gender split

30.0%
Female
70.0%
Male
Demographic split for USA Baseball audience in United States
MetricValue
Female30.0%
Male70.0%
Average age35.1
Estimated audience size6,808,836
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the USA Baseball audience in United States
Age bracketShare%
16-1932%
20-2919%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

94.7%

of the worldwide USA Baseball audience comes from United States.

Worldwide audience distribution share by country for USA Baseball
CountryShare
United States94.7%
Japan2.7%
Mexico1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the USA Baseball audience in United States is strongest.

Fig. 05

Top regions by affinity

USA Baseball fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~400K1.85×
02Delaware~30K1.84×
03Wisconsin~200K1.61×
04New Jersey~300K1.55×
05North Carolina~300K1.50×
06Iowa~80K1.39×
07Michigan~200K1.36×
08Missouri~100K1.30×
09Connecticut~90K1.26×
10Arizona~200K1.25×
11Kansas~70K1.24×
12Rhode Island~30K1.21×
13Ohio~200K1.18×
14Indiana~100K1.18×
15Nebraska~40K1.17×
16Illinois~300K1.16×
17West Virginia~30K1.10×
18Massachusetts~100K1.08×
19Maryland~100K1.08×
20New York~400K1.02×
21New Hampshire~30K1.02×
22Alabama~100K1.01×
23North Dakota~10K0.96×
24Louisiana~80K0.94×
25Utah~60K0.93×
26Maine~20K0.91×
27California~700K0.90×
28Kentucky~80K0.90×
29Nevada~60K0.89×
30Vermont~10K0.89×
31South Dakota~10K0.88×
32Montana~20K0.87×
33Florida~400K0.86×
34Minnesota~80K0.86×
35Washington~100K0.85×
36South Carolina~90K0.85×
37Georgia~200K0.82×
38New Mexico~30K0.82×
39Tennessee~100K0.81×
40Texas~500K0.80×
41Virginia~100K0.79×
42Idaho~30K0.77×
43Colorado~80K0.74×
44Washington, District of Columbia~20K0.74×
45Mississippi~40K0.72×
46Oklahoma~50K0.70×
47Arkansas~40K0.69×
48Hawaii~20K0.66×
49Alaska~9K0.64×
50Oregon~40K0.55×
Fig. 06

Affinity by region

Affinity by region — USA Baseball, United States
0.55×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the USA Baseball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for USA Baseball audience
#·InterestCategoryAffinity×
01Los Angeles Angels of AnaheimSports29.89×
02Khabib NurmagomedovSports22.45×
03Anthony JoshuaSports21.50×
04Toyota SupraCars & Mobility21.25×
05United States national football teamSports19.23×
06Cyberpunk 2077Games16.15×
07Rick and MortyMovies & TV16.00×
08Miami MarlinsSports15.27×
09Major League Baseball All-Star GameSports13.21×
10Dungeons & DragonsGames11.79×
11Minor League BaseballSports11.50×
12Aaron JudgeSports10.58×
13Toronto Blue JaysSports9.19×
14New York MetsSports8.76×
15JudoSports8.18×
16New York YankeesSports6.82×
17Hair ExtensionsBeauty & Wellness6.44×
18VehiclesCars & Mobility3.29×
19Consumer electronicsTechnology & Electronics3.06×
20ClothingFashion & Accessoires2.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the USA Baseball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by USA Baseball audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.39×
TraditionCONSERVATISM2.39×
Risk AppetiteTHRILL1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by USA Baseball audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
ExtroversionTHRILL0.67×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does USA Baseball have in United States?

USA Baseball has an estimated audience of 6,808,836 people in United States, concentrated in California and Texas.

02

What is the gender split and age of USA Baseball fans?

30.0% of USA Baseball fans are female, 70.0% are male, with an average age of 35.1 years.

03

Which brands do USA Baseball fans like most?

USA Baseball fans show strongest brand affinity for Rick and Morty (16×), Anthony Joshua (21.5×), and Los Angeles Angels of Anaheim (29.89×) over the country average.

04

Where do USA Baseball fans live in United States?

USA Baseball fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Pennsylvania (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do USA Baseball fans also like?

Beyond USA Baseball itself, the audience over-indexes on Anthony Joshua (21.5×), Los Angeles Angels of Anaheim (29.89×), Toyota Supra (21.25×), and Major League Baseball All-Star Game (13.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for USA Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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