USA Baseball Audience in United States

USA Baseball has an estimated audience of 6,798,271 people in United States. 30.0% are female, 70.0% are male, average age 35.1. Top regions: California, North Carolina, Texas. Top brand affinities: Los Angeles Angels of Anaheim, Toyota Supra, Los Angeles Dodgers, New York Yankees, Rick and Morty.

The average USA Baseball fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, North Carolina, Texas. Top brand affinities include Los Angeles Angels of Anaheim, Toyota Supra, Los Angeles Dodgers, with strongest over-indexing on Los Angeles Angels of Anaheim (42.16× the country average). Demographically, the USA Baseball audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of USA Baseball fans

Demographic split for USA Baseball audience in United States
MetricValue
Female30.0%
Male70.0%
Average age35.1
Estimated audience size6,798,271

Audience persona

The typical USA Baseball fan in United States is more male, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Los Angeles Angels of Anaheim.

Top regions in United States

Top regions ranked by reach for USA Baseball in United States
RegionReachAffinity
California1,054,4111.41×
North Carolina772,0813.77×
Texas557,9470.95×
Florida427,8410.93×
New York278,9910.73×
Arizona265,7511.91×
Pennsylvania259,7301.13×
Georgia229,8101.1×
Illinois218,5670.97×
Virginia191,7171.16×
Ohio190,4790.91×
New Jersey170,6270.99×
Tennessee162,6801.19×
Alabama140,0541.47×
Indiana138,7341.12×
Michigan129,8070.73×
Massachusetts119,2140.89×
South Carolina113,3441.11×
Washington110,3630.81×
Maryland102,6240.88×
Missouri102,2730.93×
Minnesota93,8710.96×
Wisconsin89,8750.88×
Louisiana86,0920.98×
Colorado81,7240.76×
Kentucky74,2790.87×
Mississippi68,7751.23×
Connecticut60,7860.89×
Oregon60,1840.77×
Nevada55,5830.85×
Oklahoma51,8890.69×
Arkansas46,6280.83×
Iowa45,8550.82×
Kansas44,8520.84×
Utah38,7100.64×
West Virginia35,1121.11×
Nebraska31,3430.92×
Hawaii28,9970.99×
New Mexico25,1840.74×
Idaho24,1450.71×
New Hampshire22,1600.83×
Maine19,0090.78×
Washington, District of Columbia18,0640.88×
Delaware17,0330.91×
Rhode Island16,6430.77×
North Dakota13,7410.98×
Montana13,6480.72×
South Dakota13,4710.86×
Vermont12,2771.03×
Alaska11,9280.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for USA Baseball audience
BrandAffinityCategory
Los Angeles Angels of Anaheim42.16×Sports
Toyota Supra26.37×Cars & Mobility
Los Angeles Dodgers11.05×Sports
New York Yankees8.92×Sports
Rick and Morty7.91×Movies & TV
New York Knicks7.7×Sports
Khabib Nurmagomedov23.06×Sports
Hair Extensions5.57×Beauty & Wellness
Chicago Cubs6.45×Sports
Manny Machado22.58×Sports
Major League Baseball All-Star Game8.44×Sports
Houston Astros7.27×Sports
Dungeons & Dragons9.65×Games
Planet Fitness3.38×Sports
St. Louis Cardinals6.8×Sports
Cyberpunk 207715.85×Games
Chicago Bears4.62×Sports
New York Mets7.1×Sports
Los Angeles Lakers3.87×Sports
Aaron Judge7.42×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by USA Baseball audience
TraitClusterScore
Luxury OrientationPREMIUM1.23
Pet OwnershipJOY1.2
Sports ActivityPOWER1.18
TraditionCONSERVATISM1.14
PatriotismCONSERVATISM1.06
Early Adopter MentalityPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for USA Baseball
CountryShare
United States94.7%
Japan2.7%
Mexico1.4%

See USA Baseball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does USA Baseball have in United States?

USA Baseball has an estimated audience of 6,798,271 people in United States, concentrated in California and North Carolina.

What is the gender split and age of USA Baseball fans?

30.0% of USA Baseball fans are female, 70.0% are male, with an average age of 35.1 years.

Which brands do USA Baseball fans like most?

USA Baseball fans show strongest brand affinity for Los Angeles Angels of Anaheim (42.16×), Toyota Supra (26.37×), and Los Angeles Dodgers (11.05×) over the country average.

Where do USA Baseball fans live in United States?

USA Baseball fans in United States are most concentrated in California (reach 1,054,411), North Carolina (reach 772,081), and Texas (reach 557,947). These three regions account for the largest share of the active audience.

What other brands do USA Baseball fans also like?

Beyond USA Baseball itself, the audience over-indexes on Toyota Supra (26.37×), Los Angeles Dodgers (11.05×), New York Yankees (8.92×), and Rick and Morty (7.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for USA Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.