Rascasse Audience Intelligence

Khabib Nurmagomedov Audience in United States

A data profile of the people who buy, follow and care about Khabib Nurmagomedov in United States — modelled from more than twelve digital signal sources. Khabib Nurmagomedov has an estimated audience of 1,677,144 people in United States.

#27among Martial art in United States#3167among Person in United States#1459in Sports

The average Khabib Nurmagomedov fan in United States is 31.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sabrina Carpenter, Heavyweight (MMA), Tyson Fury, with strongest over-indexing on Sabrina Carpenter (25.44× the country average).

Demographically, the Khabib Nurmagomedov audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Khabib Nurmagomedov fan in United States is more male, around 31.1 years old, with strong Patriotism tendencies and a notable affinity for Sabrina Carpenter.

Category: Sports · Type: Person · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Khabib Nurmagomedov profile in United States.

Audience size
1.7M
in United States
Gender
15.5%♀
84.5% male
Age
31.1
average years
Country rank
#16331
Person in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Khabib Nurmagomedov fans

15.5% are female, 84.5% are male, average age 31.1.

Fig. 02

Gender split

15.5%
Female
84.5%
Male
Demographic split for Khabib Nurmagomedov audience in United States
MetricValue
Female15.5%
Male84.5%
Average age31.1
Estimated audience size1,677,144
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Khabib Nurmagomedov audience in United States
Age bracketShare%
16-1940%
20-2924%
30-3917%
40-4912%
50+7%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Khabib Nurmagomedov audience comes from United States.

Worldwide audience distribution share by country for Khabib Nurmagomedov
CountryShare
United States24.4%
India9.4%
Brazil6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Khabib Nurmagomedov audience in United States is strongest.

Fig. 05

Top regions by affinity

Khabib Nurmagomedov fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~50K1.33×
02Nevada~20K1.28×
03New York~100K1.27×
04Illinois~70K1.26×
05California~200K1.25×
06Arizona~40K1.22×
07Texas~200K1.15×
08North Dakota~4K1.12×
09Alaska~4K1.11×
10Michigan~50K1.10×
11Washington~40K1.09×
12Kentucky~20K1.09×
13West Virginia~8K1.09×
14Florida~100K1.08×
15Pennsylvania~60K1.06×
16Virginia~40K1.06×
17Connecticut~20K1.05×
18Hawaii~7K1.05×
19Massachusetts~30K1.04×
20Oklahoma~20K1.03×
21Ohio~50K1.02×
22Maryland~30K1.01×
23Minnesota~20K1.00×
24Indiana~30K0.99×
25Iowa~10K0.99×
26New Mexico~8K0.99×
27Colorado~30K0.98×
28Missouri~30K0.97×
29Rhode Island~5K0.97×
30Nebraska~8K0.96×
31South Dakota~4K0.96×
32Louisiana~20K0.94×
33Oregon~20K0.94×
34North Carolina~50K0.93×
35Tennessee~30K0.93×
36Utah~10K0.93×
37New Hampshire~6K0.93×
38Georgia~50K0.92×
39Kansas~10K0.92×
40Arkansas~10K0.91×
41Idaho~7K0.91×
42Montana~4K0.91×
43Alabama~20K0.87×
44Wisconsin~20K0.86×
45Washington, District of Columbia~4K0.86×
46Delaware~4K0.86×
47Maine~5K0.84×
48South Carolina~20K0.83×
49Mississippi~10K0.81×
50Vermont~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Khabib Nurmagomedov, United States
0.75×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Khabib Nurmagomedov audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Khabib Nurmagomedov audience
#·InterestCategoryAffinity×
01Tyson FurySports62.57×
02Jon JonesSports53.98×
03Jiu Jitsu StyleTopic49.98×
04Brazilian jiu-jitsu giSports49.01×
05Heavyweight (MMA)Sports43.81×
06Professional boxingSports41.27×
07World Boxing CouncilSports39.71×
08Boxing trainingSports38.66×
09Welterweight (MMA)Sports38.54×
10Japanese martial artsSports31.71×
11National Rugby LeagueSports26.84×
12Anthony JoshuaSports25.91×
13Sabrina CarpenterMusic & Radio25.44×
14HarmonicaMusic & Radio23.38×
15JudoSports22.62×
16USA BaseballSports22.45×
17MLB.comSports19.64×
18Google NewsNews16.09×
19Hair ExtensionsBeauty & Wellness15.12×
20Bass fishingSports12.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Khabib Nurmagomedov audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Khabib Nurmagomedov audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.22×
MindfulnessBALANCE1.21×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Khabib Nurmagomedov audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.12×
Family OrientationCONSERVATISM0.17×
Convenience OrientationPREMIUM0.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Khabib Nurmagomedov have in United States?

Khabib Nurmagomedov has an estimated audience of 1,677,144 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Khabib Nurmagomedov fans?

15.5% of Khabib Nurmagomedov fans are female, 84.5% are male, with an average age of 31.1 years.

03

Which brands do Khabib Nurmagomedov fans like most?

Khabib Nurmagomedov fans show strongest brand affinity for Sabrina Carpenter (25.44×), Heavyweight (MMA) (43.81×), and Tyson Fury (62.57×) over the country average.

04

Where do Khabib Nurmagomedov fans live in United States?

Khabib Nurmagomedov fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Khabib Nurmagomedov fans also like?

Beyond Khabib Nurmagomedov itself, the audience over-indexes on Heavyweight (MMA) (43.81×), Tyson Fury (62.57×), Jon Jones (53.98×), and Google News (16.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Khabib Nurmagomedov. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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