Khabib Nurmagomedov Audience in United States

Khabib Nurmagomedov logo

Khabib Nurmagomedov has an estimated audience of 1,621,806 people in United States. 15.5% are female, 84.5% are male, average age 31.1. Top regions: California, Texas, Florida. Top brand affinities: Sabrina Carpenter, Heavyweight (MMA), Jon Jones, Google News, Harmonica.

The average Khabib Nurmagomedov fan in United States is 31.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sabrina Carpenter, Heavyweight (MMA), Jon Jones, with strongest over-indexing on Sabrina Carpenter (25.44× the country average). Demographically, the Khabib Nurmagomedov audience skews more male with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of Khabib Nurmagomedov fans

Demographic split for Khabib Nurmagomedov audience in United States
MetricValue
Female15.5%
Male84.5%
Average age31.1
Estimated audience size1,621,806

Audience persona

The typical Khabib Nurmagomedov fan in United States is more male, around 31.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sabrina Carpenter.

Top regions in United States

Top regions ranked by reach for Khabib Nurmagomedov in United States
RegionReachAffinity
California233,4031.31×
Texas167,9291.2×
Florida124,9341.14×
New York121,7181.34×
Illinois70,1041.3×
Pennsylvania57,2791.05×
New Jersey56,9911.38×
Ohio51,2121.03×
Georgia48,1780.96×
Michigan46,8861.11×
North Carolina46,1390.95×
Virginia42,2881.07×
Arizona41,4121.25×
Washington37,6101.16×
Massachusetts34,9451.09×
Tennessee31,2800.96×
Indiana28,9130.98×
Maryland28,1411.01×
Colorado25,1480.98×
Missouri25,1070.96×
Minnesota24,0321.03×
Kentucky21,8261.07×
Wisconsin21,1630.87×
Nevada20,6991.32×
South Carolina20,2150.83×
Alabama19,0980.84×
Louisiana19,0230.91×
Oklahoma18,7891.04×
Oregon17,9670.97×
Connecticut17,2031.06×
Utah13,7380.95×
Iowa13,0860.98×
Arkansas11,6320.87×
Kansas11,5490.9×
Mississippi10,1310.76×
West Virginia7,9711.06×
New Mexico7,6410.94×
Nebraska7,4570.92×
Idaho7,0140.86×
Hawaii6,9290.99×
New Hampshire5,6110.88×
Rhode Island4,9000.95×
Maine4,7990.83×
Washington, District of Columbia4,3100.88×
Montana3,9390.88×
Alaska3,6341.05×
Delaware3,5730.8×
North Dakota3,5381.06×
South Dakota3,2540.87×
Vermont1,9540.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Khabib Nurmagomedov audience
BrandAffinityCategory
Sabrina Carpenter25.44×Music & Radio
Heavyweight (MMA)43.81×Sports
Jon Jones53.98×Sports
Google News16.09×News
Harmonica23.38×Music & Radio
MLB.com19.64×Sports
Welterweight (MMA)38.54×Sports
Hair Extensions15.12×Beauty & Wellness
Professional boxing41.27×Sports
Judo22.62×Sports
World Boxing Council39.71×Sports
Tyson Fury62.57×Sports
Boxing training38.66×Sports
Japanese martial arts31.71×Sports
Anthony Joshua25.91×Sports
Jiu Jitsu Style49.98×
USA Baseball22.45×Sports
Bass fishing12.66×Sports
Brazilian jiu-jitsu gi49.01×Sports
National Rugby League26.84×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Khabib Nurmagomedov audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.76
Pet OwnershipJOY1.63
PatriotismCONSERVATISM1.52
Community OrientationOPEN1.3
Early Adopter MentalityPOWER1.29
Risk AppetiteTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Khabib Nurmagomedov
CountryShare
United States24.3%
India9.0%
Brazil6.8%

See Khabib Nurmagomedov audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Khabib Nurmagomedov have in United States?

Khabib Nurmagomedov has an estimated audience of 1,621,806 people in United States, concentrated in California and Texas.

What is the gender split and age of Khabib Nurmagomedov fans?

15.5% of Khabib Nurmagomedov fans are female, 84.5% are male, with an average age of 31.1 years.

Which brands do Khabib Nurmagomedov fans like most?

Khabib Nurmagomedov fans show strongest brand affinity for Sabrina Carpenter (25.44×), Heavyweight (MMA) (43.81×), and Jon Jones (53.98×) over the country average.

Where do Khabib Nurmagomedov fans live in United States?

Khabib Nurmagomedov fans in United States are most concentrated in California (reach 233,403), Texas (reach 167,929), and Florida (reach 124,934). These three regions account for the largest share of the active audience.

What other brands do Khabib Nurmagomedov fans also like?

Beyond Khabib Nurmagomedov itself, the audience over-indexes on Heavyweight (MMA) (43.81×), Jon Jones (53.98×), Google News (16.09×), and Harmonica (23.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Khabib Nurmagomedov. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.