Rascasse Audience Intelligence

Professional boxing Audience in United States

A data profile of the people who buy, follow and care about Professional boxing in United States — modelled from more than twelve digital signal sources. Professional boxing has an estimated audience of 3,649,747 people in United States.

#123among Sport in United States#4549among Topic in United States#764in Sports

The average Professional boxing fan in United States is 30.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anthony Joshua, Khabib Nurmagomedov, Judo, with strongest over-indexing on Anthony Joshua (46.94× the country average).

Demographically, the Professional boxing audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Professional boxing fan in United States is more male, around 30.5 years old, with strong Patriotism tendencies and a notable affinity for Anthony Joshua.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Professional boxing profile in United States.

Audience size
3.6M
in United States
Gender
23.0%♀
77.0% male
Age
30.5
average years
Country rank
#8704
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Professional boxing fans

23.0% are female, 77.0% are male, average age 30.5.

Fig. 02

Gender split

23.0%
Female
77.0%
Male
Demographic split for Professional boxing audience in United States
MetricValue
Female23.0%
Male77.0%
Average age30.5
Estimated audience size3,649,747
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Professional boxing audience in United States
Age bracketShare%
16-1938%
20-2928%
30-3919%
40-4911%
50+4%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Professional boxing audience comes from United States.

Worldwide audience distribution share by country for Professional boxing
CountryShare
United States26.1%
United Kingdom7.8%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Professional boxing audience in United States is strongest.

Fig. 05

Top regions by affinity

Professional boxing fans by region: top regions in United States
#RegionReachAffinity×
01California~500K1.32×
02Nevada~40K1.27×
03Wyoming~6K1.19×
04Louisiana~60K1.17×
05New Mexico~20K1.15×
06Mississippi~30K1.14×
07Texas~400K1.13×
08South Carolina~60K1.11×
09Indiana~70K1.10×
10Oklahoma~40K1.09×
11Missouri~60K1.08×
12Arkansas~30K1.08×
13Maryland~70K1.06×
14West Virginia~20K1.06×
15Arizona~80K1.05×
16Pennsylvania~100K1.04×
17Kentucky~50K1.04×
18Washington, District of Columbia~10K1.03×
19Ohio~100K1.02×
20Georgia~100K1.02×
21Nebraska~20K1.02×
22Delaware~10K1.02×
23North Carolina~100K1.01×
24Hawaii~20K1.01×
25North Dakota~8K1.01×
26Michigan~100K1.00×
27Alabama~50K1.00×
28Kansas~30K1.00×
29Illinois~100K0.98×
30Montana~10K0.98×
31Alaska~8K0.98×
32Utah~30K0.97×
33South Dakota~8K0.97×
34Virginia~80K0.95×
35Iowa~30K0.95×
36Tennessee~70K0.94×
37Oregon~40K0.94×
38Idaho~20K0.94×
39Rhode Island~10K0.93×
40Florida~200K0.91×
41Minnesota~50K0.90×
42Connecticut~30K0.90×
43Maine~10K0.90×
44Washington~70K0.89×
45Colorado~50K0.88×
46New Hampshire~10K0.88×
47New Jersey~80K0.87×
48Wisconsin~50K0.86×
49New York~200K0.85×
50Massachusetts~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Professional boxing, United States
0.82×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Professional boxing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Professional boxing audience
#·InterestCategoryAffinity×
01Anthony JoshuaSports46.94×
02Khabib NurmagomedovSports41.27×
03Smart CommunicationsTechnology & Electronics20.00×
04AikidoSports19.20×
05Toyota SupraCars & Mobility14.90×
06JudoSports14.37×
07TaekwondoSports13.10×
08BoxingSports11.21×
09Broadcasting of sports eventsMovies & TV10.95×
10Rick and MortyMovies & TV10.83×
11Fox SportsMovies & TV10.34×
12Dungeons & DragonsGames8.00×
13GrapplingSports7.98×
14Toyota TacomaCars & Mobility7.91×
15Hair ExtensionsBeauty & Wellness4.17×
16VehiclesCars & Mobility2.53×
17Consumer electronicsTechnology & Electronics2.21×
18ClothingFashion & Accessoires2.05×
19Physical fitnessSports2.02×
20Fitness and wellnessSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Professional boxing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Professional boxing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.59×
Risk AppetiteTHRILL1.67×
Pet OwnershipJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Professional boxing audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.65×
CreativityOPEN0.72×
IndulgenceJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Professional boxing have in United States?

Professional boxing has an estimated audience of 3,649,747 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Professional boxing fans?

23.0% of Professional boxing fans are female, 77.0% are male, with an average age of 30.5 years.

03

Which brands do Professional boxing fans like most?

Professional boxing fans show strongest brand affinity for Anthony Joshua (46.94×), Khabib Nurmagomedov (41.27×), and Judo (14.37×) over the country average.

04

Where do Professional boxing fans live in United States?

Professional boxing fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Professional boxing fans also like?

Beyond Professional boxing itself, the audience over-indexes on Khabib Nurmagomedov (41.27×), Judo (14.37×), Boxing (11.21×), and Rick and Morty (10.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Professional boxing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Professional boxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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