Boxing Audience in United States

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Boxing has an estimated audience of 16,974,523 people in United States. 29.7% are female, 70.3% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Martial arts, Anthony Joshua, Professional boxing, Boxing training, Ultimate Fighting Championship.

The average Boxing fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Martial arts, Anthony Joshua, Professional boxing, with strongest over-indexing on Martial arts (4.54× the country average). Demographically, the Boxing audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Boxing fans

Demographic split for Boxing audience in United States
MetricValue
Female29.7%
Male70.3%
Average age36.6
Estimated audience size16,974,523

Audience persona

The typical Boxing fan in United States is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Martial arts.

Top regions in United States

Top regions ranked by reach for Boxing in United States
RegionReachAffinity
California3,091,4821.66×
Texas2,129,0561.46×
Florida1,266,7651.1×
New York1,229,8761.3×
Illinois661,6291.17×
Pennsylvania624,4041.09×
North Carolina558,8531.09×
Georgia554,3211.06×
New Jersey519,6211.2×
Ohio517,2690.99×
Arizona476,4241.37×
Virginia445,4831.08×
Michigan404,9730.91×
Washington396,4141.16×
Maryland329,9471.13×
Massachusetts320,6110.96×
Tennessee312,5890.92×
Indiana298,0530.96×
Colorado278,5851.04×
Nevada263,5911.61×
Missouri260,1250.95×
South Carolina233,8760.92×
Louisiana228,2621.04×
Minnesota220,0570.9×
Oregon211,8351.09×
Oklahoma201,3331.07×
Wisconsin201,0110.79×
Kentucky200,7320.94×
Alabama198,0610.84×
Connecticut178,8001.05×
Utah130,5630.86×
Kansas129,9300.97×
Arkansas125,4740.9×
Mississippi118,5190.85×
Iowa109,0950.78×
New Mexico107,8861.27×
Hawaii88,2421.21×
Nebraska73,8990.87×
Idaho72,1670.85×
West Virginia71,2720.9×
Maine55,9260.92×
Washington, District of Columbia51,1401×
Rhode Island50,7370.94×
New Hampshire44,0440.66×
Delaware42,7640.91×
Alaska31,7560.87×
Montana31,3810.67×
North Dakota26,9710.77×
South Dakota25,8210.66×
Vermont19,3500.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boxing audience
BrandAffinityCategory
Martial arts4.54×Sports
Anthony Joshua11.23×Sports
Professional boxing11.21×Sports
Boxing training12.04×Sports
Ultimate Fighting Championship3.35×Sports
Superman1.78×Movies & TV
NBA Finals3.21×Sports
Judo5.76×Sports
World Boxing Council10.07×Sports
Combat sport3.45×Sports
NBA playoffs3.15×Sports
Mixed martial arts2.86×Sports
Grappling4.48×Sports
Straight Talk5.85×Technology & Electronics
Alcoholic beverages1.63×Food & Beverages
TurboTax3.82×Business & Career
Menards2.67×Home & Garden
Hip hop music1.69×Music & Radio
Automobiles1.58×Cars & Mobility
Anderson Silva (kickboxer)18.82×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boxing audience
TraitClusterScore
Risk AppetiteTHRILL2.08
Luxury OrientationPREMIUM1.87
Early Adopter MentalityPOWER1.24
LGBTQ+ IdentityOPEN1.15
Sports ActivityPOWER1.13
Social Media UsageJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Boxing
CountryShare
United States21.7%
United Kingdom6.1%
Japan4.3%

See Boxing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Boxing have in United States?

Boxing has an estimated audience of 16,974,523 people in United States, concentrated in California and Texas.

What is the gender split and age of Boxing fans?

29.7% of Boxing fans are female, 70.3% are male, with an average age of 36.6 years.

Which brands do Boxing fans like most?

Boxing fans show strongest brand affinity for Martial arts (4.54×), Anthony Joshua (11.23×), and Professional boxing (11.21×) over the country average.

Where do Boxing fans live in United States?

Boxing fans in United States are most concentrated in California (reach 3,091,482), Texas (reach 2,129,056), and Florida (reach 1,266,765). These three regions account for the largest share of the active audience.

What other brands do Boxing fans also like?

Beyond Boxing itself, the audience over-indexes on Anthony Joshua (11.23×), Professional boxing (11.21×), Boxing training (12.04×), and Ultimate Fighting Championship (3.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.