Los Angeles Dodgers Audience in United States

Los Angeles Dodgers logo

Los Angeles Dodgers has an estimated audience of 19,256,138 people in United States. 42.2% are female, 57.8% are male, average age 31.5. Top regions: California, Texas, Arizona. Top brand affinities: Los Angeles Angels of Anaheim, Shohei Ohtani, New York Yankees, Boston Red Sox, NBA.

The average Los Angeles Dodgers fan in United States is 31.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Los Angeles Angels of Anaheim, Shohei Ohtani, New York Yankees, with strongest over-indexing on Los Angeles Angels of Anaheim (16.82× the country average). Demographically, the Los Angeles Dodgers audience skews more male with an average age of 31.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Los Angeles Dodgers fans

Demographic split for Los Angeles Dodgers audience in United States
MetricValue
Female42.2%
Male57.8%
Average age31.5
Estimated audience size19,256,138

Audience persona

The typical Los Angeles Dodgers fan in United States is more male, around 31.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Los Angeles Angels of Anaheim.

Top regions in United States

Top regions ranked by reach for Los Angeles Dodgers in United States
RegionReachAffinity
California9,999,7954.72×
Texas1,388,1100.84×
Arizona939,7282.39×
Florida820,6390.63×
New York754,3720.7×
Pennsylvania676,3961.04×
Nevada522,5832.81×
Illinois486,3210.76×
North Carolina479,8920.83×
New Jersey427,6190.87×
Ohio394,2240.66×
Georgia393,3110.66×
Washington345,6400.89×
Oregon316,1781.43×
Virginia314,4730.67×
Michigan300,6390.6×
Tennessee296,9230.77×
Hawaii295,5353.57×
Wisconsin282,4590.97×
Colorado273,3150.9×
Indiana249,8520.71×
New Mexico230,8882.39×
Utah224,8911.3×
Missouri210,1270.68×
South Carolina194,6090.67×
Massachusetts188,2440.5×
Maryland188,0040.57×
Oklahoma168,2830.79×
Idaho167,1401.73×
Iowa166,8901.05×
Alabama164,1720.61×
Louisiana146,0100.59×
Kentucky145,3470.6×
Minnesota138,6930.5×
Kansas120,1620.79×
Connecticut117,4660.61×
Arkansas111,8440.7×
Mississippi108,3320.68×
Montana74,3601.39×
Nebraska67,6580.7×
West Virginia49,9490.56×
Delaware45,6170.86×
South Dakota35,2790.79×
New Hampshire31,8070.42×
Rhode Island31,5200.51×
Maine31,3070.45×
Wyoming29,1191.02×
Washington, District of Columbia27,4280.47×
Alaska24,3050.59×
North Dakota23,9820.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Los Angeles Dodgers audience
BrandAffinityCategory
Los Angeles Angels of Anaheim16.82×Sports
Shohei Ohtani8.41×Sports
New York Yankees3.89×Sports
Boston Red Sox5.18×Sports
NBA2.05×Sports
Michael Jordan5.36×Sports
Spotify1.98×Internet & Social Media
Superman1.61×Movies & TV
NFL1.71×Sports
Houston Astros4.53×Sports
NFL Network2.53×Sports
Texas Roadhouse1.9×Food & Beverages
East Coast hip hop2.54×Music & Radio
New York Knicks3.64×Sports
Kyrie Irving6.82×Sports
Sandy Koufax10.37×Sports
Old Navy1.69×Fashion & Accessoires
Monday Night Football3.26×Sports
New Balance2.56×Fashion & Accessoires
Whole Foods Market1.65×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Los Angeles Dodgers audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.3
Early Adopter MentalityPOWER1.25
Sports ActivityPOWER1.24
Luxury OrientationPREMIUM1.21
TraditionCONSERVATISM1.19
Pet OwnershipJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Los Angeles Dodgers
CountryShare
United States74.6%
Mexico5.1%
Canada3.1%

See Los Angeles Dodgers audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Los Angeles Dodgers have in United States?

Los Angeles Dodgers has an estimated audience of 19,256,138 people in United States, concentrated in California and Texas.

What is the gender split and age of Los Angeles Dodgers fans?

42.2% of Los Angeles Dodgers fans are female, 57.8% are male, with an average age of 31.5 years.

Which brands do Los Angeles Dodgers fans like most?

Los Angeles Dodgers fans show strongest brand affinity for Los Angeles Angels of Anaheim (16.82×), Shohei Ohtani (8.41×), and New York Yankees (3.89×) over the country average.

Where do Los Angeles Dodgers fans live in United States?

Los Angeles Dodgers fans in United States are most concentrated in California (reach 9,999,795), Texas (reach 1,388,110), and Arizona (reach 939,728). These three regions account for the largest share of the active audience.

What other brands do Los Angeles Dodgers fans also like?

Beyond Los Angeles Dodgers itself, the audience over-indexes on Shohei Ohtani (8.41×), New York Yankees (3.89×), Boston Red Sox (5.18×), and NBA (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Los Angeles Dodgers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.