Rascasse Audience Intelligence

Los Angeles Dodgers Audience in United States

A data profile of the people who buy, follow and care about Los Angeles Dodgers in United States — modelled from more than twelve digital signal sources. Los Angeles Dodgers has an estimated audience of 19,354,582 people in United States.

#5among Baseball in United States#22among Team in United States#115in Sports

The average Los Angeles Dodgers fan in United States is 31.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include Los Angeles Angels of Anaheim, Shohei Ohtani, NFL, with strongest over-indexing on Los Angeles Angels of Anaheim (16.82× the country average).

Demographically, the Los Angeles Dodgers audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Los Angeles Dodgers fan in United States is more male, around 31.5 years old, with strong Risk Appetite tendencies and a notable affinity for Los Angeles Angels of Anaheim.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Los Angeles Dodgers profile in United States.

Audience size
19.4M
in United States
Gender
42.2%♀
57.8% male
Age
31.5
average years
Country rank
#1711
Team in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Los Angeles Dodgers fans

42.2% are female, 57.8% are male, average age 31.5.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Los Angeles Dodgers audience in United States
MetricValue
Female42.2%
Male57.8%
Average age31.5
Estimated audience size19,354,582
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Los Angeles Dodgers audience in United States
Age bracketShare%
16-1944%
20-2920%
30-3914%
40-4912%
50+10%
Fig. 04

Worldwide distribution

73.6%

of the worldwide Los Angeles Dodgers audience comes from United States.

Worldwide audience distribution share by country for Los Angeles Dodgers
CountryShare
United States73.6%
Mexico5.3%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Los Angeles Dodgers audience in United States is strongest.

Fig. 05

Top regions by affinity

Los Angeles Dodgers fans by region: top regions in United States
#RegionReachAffinity×
01California~9.5M4.51×
02Hawaii~300K3.51×
03Nevada~500K2.78×
04New Mexico~200K2.47×
05Arizona~900K2.24×
06Idaho~200K1.77×
07Oregon~300K1.40×
08Montana~70K1.39×
09Utah~200K1.30×
10Iowa~200K1.07×
11Wyoming~30K1.04×
12Pennsylvania~700K1.02×
13Washington~400K1.01×
14Wisconsin~300K0.99×
15Colorado~300K0.88×
16South Dakota~40K0.83×
17Texas~1.5M0.79×
18North Carolina~500K0.79×
19Kansas~100K0.79×
20Tennessee~300K0.76×
21Delaware~40K0.76×
22Oklahoma~200K0.75×
23New Jersey~400K0.74×
24Illinois~500K0.72×
25Nebraska~70K0.72×
26Indiana~200K0.69×
27Mississippi~100K0.68×
28New York~700K0.67×
29Missouri~200K0.67×
30Arkansas~100K0.67×
31South Carolina~200K0.66×
32Virginia~300K0.65×
33Alaska~30K0.65×
34North Dakota~30K0.65×
35Kentucky~200K0.64×
36Florida~800K0.62×
37Alabama~200K0.62×
38Georgia~400K0.61×
39West Virginia~50K0.60×
40Ohio~400K0.59×
41Michigan~300K0.58×
42Connecticut~100K0.58×
43Rhode Island~30K0.55×
44Louisiana~100K0.54×
45Maryland~200K0.51×
46Minnesota~100K0.51×
47Washington, District of Columbia~30K0.50×
48Massachusetts~200K0.49×
49Maine~30K0.48×
50New Hampshire~30K0.45×
Fig. 06

Affinity by region

Affinity by region — Los Angeles Dodgers, United States
0.45×1.00×4.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Los Angeles Dodgers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Los Angeles Dodgers audience
#·InterestCategoryAffinity×
01Los Angeles Angels of AnaheimSports16.82×
02Sandy KoufaxSports10.37×
03Shohei OhtaniSports8.41×
04Kyrie IrvingSports6.82×
05Michael JordanSports5.36×
06Boston Red SoxSports5.18×
07Houston AstrosSports4.53×
08New York YankeesSports3.89×
09New York KnicksSports3.64×
10Monday Night FootballSports3.26×
11New BalanceFashion & Accessoires2.56×
12East Coast hip hopMusic & Radio2.54×
13NFL NetworkSports2.53×
14NBASports2.05×
15SpotifyInternet & Social Media1.98×
16Texas RoadhouseFood & Beverages1.90×
17NFLSports1.71×
18Old NavyFashion & Accessoires1.69×
19Whole Foods MarketShopping1.65×
20SupermanMovies & TV1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Los Angeles Dodgers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Los Angeles Dodgers audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.31×
Early Adopter MentalityPOWER1.16×
Design AffinityPREMIUM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Los Angeles Dodgers audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.44×
Community OrientationOPEN0.45×
Need for SecurityCONSERVATISM0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Los Angeles Dodgers have in United States?

Los Angeles Dodgers has an estimated audience of 19,354,582 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Los Angeles Dodgers fans?

42.2% of Los Angeles Dodgers fans are female, 57.8% are male, with an average age of 31.5 years.

03

Which brands do Los Angeles Dodgers fans like most?

Los Angeles Dodgers fans show strongest brand affinity for Los Angeles Angels of Anaheim (16.82×), Shohei Ohtani (8.41×), and NFL (1.71×) over the country average.

04

Where do Los Angeles Dodgers fans live in United States?

Los Angeles Dodgers fans in United States are most concentrated in California (reach ~9.5M), Texas (reach ~1.5M), and Arizona (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Los Angeles Dodgers fans also like?

Beyond Los Angeles Dodgers itself, the audience over-indexes on Shohei Ohtani (8.41×), NFL (1.71×), New York Yankees (3.89×), and Boston Red Sox (5.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Los Angeles Dodgers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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