Boston Red Sox Audience in United States

Boston Red Sox logo

Boston Red Sox has an estimated audience of 15,001,520 people in United States. 34.5% are female, 65.5% are male, average age 36.9. Top regions: Massachusetts, Florida, New York. Top brand affinities: New York Yankees, MLB, NFL Network, Los Angeles Chargers, Los Angeles Dodgers.

The average Boston Red Sox fan in United States is 36.9 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Florida, New York. Top brand affinities include New York Yankees, MLB, NFL Network, with strongest over-indexing on New York Yankees (6.04× the country average). Demographically, the Boston Red Sox audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Boston Red Sox fans

Demographic split for Boston Red Sox audience in United States
MetricValue
Female34.5%
Male65.5%
Average age36.9
Estimated audience size15,001,520

Audience persona

The typical Boston Red Sox fan in United States is more male, around 36.9 years old, with strong Risk Appetite tendencies and a notable affinity for New York Yankees.

Top regions in United States

Top regions ranked by reach for Boston Red Sox in United States
RegionReachAffinity
Massachusetts1,777,7596.02×
Florida802,3140.79×
New York656,9170.78×
Connecticut501,4903.33×
Maine421,2197.84×
New Hampshire384,5466.51×
California381,8890.23×
Texas353,2840.27×
Rhode Island287,6456.02×
North Carolina255,2270.57×
Pennsylvania231,4270.46×
New Jersey222,8790.58×
Virginia186,9200.51×
Ohio146,4610.32×
Maryland143,0040.55×
South Carolina133,0690.59×
Vermont132,2685.02×
Georgia129,8410.28×
Michigan126,5540.32×
Illinois121,5850.24×
Arizona114,0100.37×
Tennessee102,0120.34×
Missouri74,9530.31×
Washington74,5250.25×
Indiana72,4490.26×
Colorado64,8310.27×
Kentucky59,7390.32×
Alabama54,9930.26×
Louisiana54,8360.28×
Nevada52,6850.36×
Minnesota48,3300.22×
Oregon47,4340.28×
Kansas45,5170.39×
Wisconsin45,4660.2×
Utah44,0580.33×
Iowa40,5400.33×
Oklahoma39,1890.24×
New Mexico32,6920.43×
Mississippi28,5050.23×
Arkansas26,7950.22×
Idaho25,6020.34×
Hawaii24,4570.38×
West Virginia23,7850.34×
Nebraska22,4170.3×
Montana22,0230.53×
Delaware20,4900.5×
Washington, District of Columbia13,9110.31×
South Dakota11,8010.34×
North Dakota9,7060.31×
Alaska7,7440.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boston Red Sox audience
BrandAffinityCategory
New York Yankees6.04×Sports
MLB3.03×Sports
NFL Network3.7×Sports
Los Angeles Chargers11.03×Sports
Los Angeles Dodgers4.68×Sports
Brad Marchand13.5×Sports
Houston Astros4.78×Sports
MLB Network5.58×Sports
Boston Bruins6.73×Sports
Philadelphia Eagles3.14×Sports
New York Mets4.42×Sports
Los Angeles Lakers2.42×Sports
Shohei Ohtani4.28×Sports
DeMoulas Market Basket5.5×Business & Career
PGA Championship3.22×Sports
Self-awareness2.81×Health
Bill Belichick4.8×Sports
Boston Celtics2.86×Sports
Texas A&M Aggies baseball17.2×Sports
Mississippi State Bulldogs baseball16.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boston Red Sox audience
TraitClusterScore
Risk AppetiteTHRILL2.02
Luxury OrientationPREMIUM1.85
Early Adopter MentalityPOWER1.4
TraditionCONSERVATISM1.26
Sports ActivityPOWER1.23
ExtroversionTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Boston Red Sox
CountryShare
United States73.3%
Canada6.9%
Mexico2.7%

See Boston Red Sox audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Boston Red Sox have in United States?

Boston Red Sox has an estimated audience of 15,001,520 people in United States, concentrated in Massachusetts and Florida.

What is the gender split and age of Boston Red Sox fans?

34.5% of Boston Red Sox fans are female, 65.5% are male, with an average age of 36.9 years.

Which brands do Boston Red Sox fans like most?

Boston Red Sox fans show strongest brand affinity for New York Yankees (6.04×), MLB (3.03×), and NFL Network (3.7×) over the country average.

Where do Boston Red Sox fans live in United States?

Boston Red Sox fans in United States are most concentrated in Massachusetts (reach 1,777,759), Florida (reach 802,314), and New York (reach 656,917). These three regions account for the largest share of the active audience.

What other brands do Boston Red Sox fans also like?

Beyond Boston Red Sox itself, the audience over-indexes on MLB (3.03×), NFL Network (3.7×), Los Angeles Chargers (11.03×), and Los Angeles Dodgers (4.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Red Sox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.