Rascasse Audience Intelligence

Boston Red Sox Audience in United States

A data profile of the people who buy, follow and care about Boston Red Sox in United States — modelled from more than twelve digital signal sources. Boston Red Sox has an estimated audience of 14,909,764 people in United States.

#10among Baseball in United States#43among Team in United States#170in Sports

The average Boston Red Sox fan in United States is 36.9 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Florida, New York.

Top brand affinities include New York Yankees, MLB, NFL Network, with strongest over-indexing on New York Yankees (6.04× the country average).

Demographically, the Boston Red Sox audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boston Red Sox fan in United States is more male, around 36.9 years old, with strong Sports Activity tendencies and a notable affinity for New York Yankees.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boston Red Sox profile in United States.

Audience size
14.9M
in United States
Gender
34.5%♀
65.5% male
Age
36.9
average years
Country rank
#2344
Team in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boston Red Sox fans

34.5% are female, 65.5% are male, average age 36.9.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Boston Red Sox audience in United States
MetricValue
Female34.5%
Male65.5%
Average age36.9
Estimated audience size14,909,764
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Boston Red Sox audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

72.8%

of the worldwide Boston Red Sox audience comes from United States.

Worldwide audience distribution share by country for Boston Red Sox
CountryShare
United States72.8%
Canada7.1%
Mexico2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boston Red Sox audience in United States is strongest.

Fig. 05

Top regions by affinity

Boston Red Sox fans by region: top regions in United States
#RegionReachAffinity×
01Maine~400K7.88×
02New Hampshire~400K6.89×
03Rhode Island~300K6.36×
04Massachusetts~1.5M5.70×
05Vermont~100K5.18×
06Connecticut~500K3.32×
07New York~600K0.77×
08Florida~800K0.74×
09New Jersey~200K0.59×
10South Carolina~100K0.58×
11Montana~20K0.56×
12North Carolina~200K0.52×
13Virginia~200K0.49×
14New Mexico~40K0.48×
15Delaware~20K0.47×
16Maryland~100K0.45×
17Pennsylvania~200K0.44×
18Idaho~30K0.37×
19Hawaii~20K0.37×
20Ohio~200K0.36×
21Arizona~100K0.36×
22Nevada~50K0.35×
23South Dakota~10K0.34×
24Utah~40K0.33×
25Iowa~40K0.33×
26West Virginia~20K0.33×
27Tennessee~100K0.32×
28Kansas~40K0.32×
29Nebraska~20K0.32×
30North Dakota~9K0.31×
31Michigan~100K0.30×
32Alaska~10K0.30×
33Washington~90K0.29×
34Kentucky~50K0.29×
35Oregon~50K0.29×
36Washington, District of Columbia~10K0.29×
37Indiana~70K0.27×
38Colorado~60K0.27×
39Louisiana~50K0.27×
40Texas~300K0.26×
41Missouri~60K0.26×
42Georgia~100K0.25×
43Alabama~50K0.25×
44Mississippi~30K0.24×
45Wisconsin~50K0.23×
46Oklahoma~40K0.23×
47Arkansas~30K0.23×
48Illinois~100K0.22×
49California~300K0.21×
50Minnesota~40K0.20×
Fig. 06

Affinity by region

Affinity by region — Boston Red Sox, United States
0.20×1.00×7.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boston Red Sox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boston Red Sox audience
#·InterestCategoryAffinity×
01Texas A&M Aggies baseballSports17.20×
02Mississippi State Bulldogs baseballSports16.50×
03Brad MarchandSports13.50×
04Los Angeles ChargersSports11.03×
05Ottawa SenatorsSports10.07×
06Boston BruinsSports6.73×
07New York YankeesSports6.04×
08MLB NetworkSports5.58×
09DeMoulas Market BasketBusiness & Career5.50×
10Houston AstrosSports4.78×
11Los Angeles DodgersSports4.68×
12New York MetsSports4.42×
13Shohei OhtaniSports4.28×
14NFL NetworkSports3.70×
15PGA ChampionshipSports3.22×
16Philadelphia EaglesSports3.14×
17MLBSports3.03×
18Boston CelticsSports2.86×
19Self-awarenessHealth2.81×
20Los Angeles LakersSports2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boston Red Sox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boston Red Sox audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER0.96×
PatriotismCONSERVATISM0.91×
Social Media UsageJOY0.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boston Red Sox audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.55×
Urban LifestyleOPEN0.56×
MindfulnessBALANCE0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boston Red Sox have in United States?

Boston Red Sox has an estimated audience of 14,909,764 people in United States, concentrated in Massachusetts and Florida.

02

What is the gender split and age of Boston Red Sox fans?

34.5% of Boston Red Sox fans are female, 65.5% are male, with an average age of 36.9 years.

03

Which brands do Boston Red Sox fans like most?

Boston Red Sox fans show strongest brand affinity for New York Yankees (6.04×), MLB (3.03×), and NFL Network (3.7×) over the country average.

04

Where do Boston Red Sox fans live in United States?

Boston Red Sox fans in United States are most concentrated in Massachusetts (reach ~1.5M), Florida (reach ~800K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Boston Red Sox fans also like?

Beyond Boston Red Sox itself, the audience over-indexes on MLB (3.03×), NFL Network (3.7×), Los Angeles Chargers (11.03×), and Los Angeles Dodgers (4.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

Related rankings

See Boston Red Sox audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Red Sox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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