Boston Bruins Audience in United States

Boston Bruins logo

Boston Bruins has an estimated audience of 6,044,292 people in United States. 32.1% are female, 67.9% are male, average age 39.9. Top regions: Massachusetts, New Hampshire, Florida. Top brand affinities: Brad Marchand, Bill Belichick, DeMoulas Market Basket, Boston (magazine), Connor McDavid.

The average Boston Bruins fan in United States is 39.9 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New Hampshire, Florida. Top brand affinities include Brad Marchand, Bill Belichick, DeMoulas Market Basket, with strongest over-indexing on Brad Marchand (45× the country average). Demographically, the Boston Bruins audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Tradition, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Boston Bruins fans

Demographic split for Boston Bruins audience in United States
MetricValue
Female32.1%
Male67.9%
Average age39.9
Estimated audience size6,044,292

Audience persona

The typical Boston Bruins fan in United States is more male, around 39.9 years old, with strong Tradition tendencies and a notable affinity for Brad Marchand.

Top regions in United States

Top regions ranked by reach for Boston Bruins in United States
RegionReachAffinity
Massachusetts966,7688.12×
New Hampshire243,22910.21×
Florida243,1820.59×
New York194,5610.58×
Maine172,7687.98×
Rhode Island132,7646.9×
Connecticut120,0041.98×
California93,7680.14×
North Carolina71,9560.4×
Pennsylvania71,7530.35×
Texas69,1020.13×
Michigan50,4520.32×
New Jersey49,9540.32×
Vermont48,1054.53×
Virginia45,5460.31×
South Carolina42,1720.46×
Ohio40,5220.22×
Georgia35,6580.19×
Illinois34,8730.17×
Colorado32,9080.35×
Arizona30,9930.25×
Tennessee26,0560.21×
Washington24,7200.2×
Minnesota22,4430.26×
Maryland20,7950.2×
Indiana20,0800.18×
Missouri19,7320.2×
Nevada18,6650.32×
Wisconsin17,4570.19×
Oregon14,2140.21×
Kentucky13,7150.18×
Utah12,7590.24×
Iowa12,6350.25×
Alabama10,9530.13×
Oklahoma10,8220.16×
Louisiana9,7200.12×
Kansas7,1010.15×
Montana6,4880.39×
Alaska6,4810.5×
Arkansas5,8650.12×
Mississippi5,6580.11×
Idaho5,5090.18×
Nebraska5,3680.18×
Hawaii4,9530.19×
West Virginia4,6910.17×
New Mexico4,6790.15×
Washington, District of Columbia4,1950.23×
Delaware3,8880.23×
North Dakota3,3390.27×
Wyoming3,1410.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boston Bruins audience
BrandAffinityCategory
Brad Marchand45×Sports
Bill Belichick16.99×Sports
DeMoulas Market Basket16.21×Business & Career
Boston (magazine)18.95×News
Connor McDavid29.57×Sports
98.5 The Sports Hub49.21×Music & Radio
Winnipeg Jets20.51×Sports
Greater Boston19.39×Travel & Leisure
Boston.com20.87×Travel & Leisure
MBTA Commuter Rail20.1×Cars & Mobility
Boston Herald26.94×News
New England Patriots4.89×Sports
WCVB Channel 5 Boston17.35×Movies & TV
Boston Red Sox6.31×Sports
Market basket9.51×Shopping
USA Hockey10.59×Sports
Sidney Crosby12.72×Sports
David Pastrnak36.34×Sports
Stanley Cup playoffs10.5×Sports
Massachusetts State House19.62×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boston Bruins audience
TraitClusterScore
TraditionCONSERVATISM1.28
Sports ActivityPOWER1.12
Risk AppetiteTHRILL1.05
Early Adopter MentalityPOWER1.03
Community OrientationOPEN1.02
PatriotismCONSERVATISM1.02

Worldwide distribution

Worldwide audience distribution share by country for Boston Bruins
CountryShare
United States67.4%
Canada20.1%
Germany0.9%

See Boston Bruins audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Boston Bruins have in United States?

Boston Bruins has an estimated audience of 6,044,292 people in United States, concentrated in Massachusetts and New Hampshire.

What is the gender split and age of Boston Bruins fans?

32.1% of Boston Bruins fans are female, 67.9% are male, with an average age of 39.9 years.

Which brands do Boston Bruins fans like most?

Boston Bruins fans show strongest brand affinity for Brad Marchand (45×), Bill Belichick (16.99×), and DeMoulas Market Basket (16.21×) over the country average.

Where do Boston Bruins fans live in United States?

Boston Bruins fans in United States are most concentrated in Massachusetts (reach 966,768), New Hampshire (reach 243,229), and Florida (reach 243,182). These three regions account for the largest share of the active audience.

What other brands do Boston Bruins fans also like?

Beyond Boston Bruins itself, the audience over-indexes on Bill Belichick (16.99×), DeMoulas Market Basket (16.21×), Boston (magazine) (18.95×), and Connor McDavid (29.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Bruins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.