Rascasse Audience Intelligence

Boston Bruins Audience in United States

A data profile of the people who buy, follow and care about Boston Bruins in United States — modelled from more than twelve digital signal sources. Boston Bruins has an estimated audience of 6,652,403 people in United States.

#9among Ice hockey in United States#114among Team in United States#435in Sports

The average Boston Bruins fan in United States is 39.9 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New Hampshire, Florida.

Top brand affinities include Brad Marchand, DeMoulas Market Basket, Bill Belichick, with strongest over-indexing on Brad Marchand (45× the country average).

Demographically, the Boston Bruins audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Sports Activity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boston Bruins fan in United States is more male, around 39.9 years old, with strong Sports Activity tendencies and a notable affinity for Brad Marchand.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boston Bruins profile in United States.

Audience size
6.7M
in United States
Gender
32.1%♀
67.9% male
Age
39.9
average years
Country rank
#5240
Team in United States
Fig. 01

Search interest · 12-month trend

+128%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boston Bruins fans

32.1% are female, 67.9% are male, average age 39.9.

Fig. 02

Gender split

32.1%
Female
67.9%
Male
Demographic split for Boston Bruins audience in United States
MetricValue
Female32.1%
Male67.9%
Average age39.9
Estimated audience size6,652,403
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Boston Bruins audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4921%
50+23%
Fig. 04

Worldwide distribution

65.3%

of the worldwide Boston Bruins audience comes from United States.

Worldwide audience distribution share by country for Boston Bruins
CountryShare
United States65.3%
Canada23.1%
Germany0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boston Bruins audience in United States is strongest.

Fig. 05

Top regions by affinity

Boston Bruins fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~200K10.34×
02Maine~200K7.97×
03Massachusetts~900K7.82×
04Rhode Island~100K7.14×
05Vermont~50K4.82×
06Connecticut~100K1.96×
07Florida~200K0.57×
08New York~200K0.54×
09Alaska~7K0.52×
10South Carolina~40K0.44×
11Montana~7K0.39×
12North Carolina~70K0.37×
13Pennsylvania~70K0.34×
14Michigan~50K0.32×
15Colorado~30K0.32×
16Nevada~20K0.32×
17New Jersey~50K0.30×
18Virginia~40K0.30×
19North Dakota~4K0.30×
20Iowa~10K0.26×
21Delaware~4K0.26×
22Minnesota~20K0.25×
23South Dakota~3K0.25×
24Arizona~30K0.24×
25Utah~10K0.24×
26Washington, District of Columbia~4K0.23×
27Ohio~40K0.22×
28Oregon~10K0.22×
29Idaho~7K0.22×
30Hawaii~6K0.22×
31Tennessee~30K0.21×
32West Virginia~6K0.21×
33Maryland~20K0.20×
34Nebraska~6K0.20×
35Georgia~30K0.19×
36Washington~20K0.19×
37Missouri~20K0.19×
38Wisconsin~20K0.19×
39Kentucky~10K0.19×
40Indiana~20K0.18×
41New Mexico~6K0.18×
42Oklahoma~10K0.17×
43Illinois~30K0.16×
44Kansas~8K0.16×
45Mississippi~8K0.15×
46Arkansas~7K0.15×
47Alabama~10K0.14×
48Louisiana~10K0.14×
49California~90K0.13×
50Texas~70K0.13×
Fig. 06

Affinity by region

Affinity by region — Boston Bruins, United States
0.13×1.00×10.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boston Bruins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boston Bruins audience
#·InterestCategoryAffinity×
0198.5 The Sports HubMusic & Radio49.21×
02Brad MarchandSports45.00×
03David PastrnakSports36.34×
04Connor McDavidSports29.57×
05Boston HeraldNews26.94×
06Boston.comTravel & Leisure20.87×
07Winnipeg JetsSports20.51×
08MBTA Commuter RailCars & Mobility20.10×
09Greater BostonTravel & Leisure19.39×
10Boston (magazine)News18.95×
11WCVB Channel 5 BostonMovies & TV17.35×
12Bill BelichickSports16.99×
13DeMoulas Market BasketBusiness & Career16.21×
14Sidney CrosbySports12.72×
15USA HockeySports10.59×
16Stanley Cup playoffsSports10.50×
17Market basketShopping9.51×
18NHL (video game series)Games9.36×
19Boston Red SoxSports6.31×
20New England PatriotsSports4.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boston Bruins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boston Bruins audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.08×
Community OrientationOPEN1.05×
PatriotismCONSERVATISM1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boston Bruins audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.63×
IndulgenceJOY0.65×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boston Bruins have in United States?

Boston Bruins has an estimated audience of 6,652,403 people in United States, concentrated in Massachusetts and New Hampshire.

02

What is the gender split and age of Boston Bruins fans?

32.1% of Boston Bruins fans are female, 67.9% are male, with an average age of 39.9 years.

03

Which brands do Boston Bruins fans like most?

Boston Bruins fans show strongest brand affinity for Brad Marchand (45×), DeMoulas Market Basket (16.21×), and Bill Belichick (16.99×) over the country average.

04

Where do Boston Bruins fans live in United States?

Boston Bruins fans in United States are most concentrated in Massachusetts (reach ~900K), New Hampshire (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Boston Bruins fans also like?

Beyond Boston Bruins itself, the audience over-indexes on DeMoulas Market Basket (16.21×), Bill Belichick (16.99×), Boston (magazine) (18.95×), and Connor McDavid (29.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

Related rankings

See Boston Bruins audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Bruins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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