Minnesota Wild Audience in United States

Minnesota Wild logo

Minnesota Wild has an estimated audience of 7,687,431 people in United States. 43.6% are female, 56.4% are male, average age 36.2. Top regions: Minnesota, Wisconsin, Florida. Top brand affinities: Connor McDavid, Winnipeg Jets, Hurricanes (rugby union), Outdoor Photographer, Toronto Maple Leafs.

The average Minnesota Wild fan in United States is 36.2 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Wisconsin, Florida. Top brand affinities include Connor McDavid, Winnipeg Jets, Hurricanes (rugby union), with strongest over-indexing on Connor McDavid (81.66× the country average). Demographically, the Minnesota Wild audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Minnesota Wild fans

Demographic split for Minnesota Wild audience in United States
MetricValue
Female43.6%
Male56.4%
Average age36.2
Estimated audience size7,687,431

Audience persona

The typical Minnesota Wild fan in United States is more male, around 36.2 years old, with strong Sports Activity tendencies and a notable affinity for Connor McDavid.

Top regions in United States

Top regions ranked by reach for Minnesota Wild in United States
RegionReachAffinity
Minnesota2,904,04526.36×
Wisconsin233,6852.02×
Florida140,3730.27×
North Dakota114,1007.22×
California92,9790.11×
Illinois87,1910.34×
Texas85,5910.13×
Arizona74,9010.48×
Iowa74,5661.18×
Colorado69,2220.57×
South Dakota64,3783.62×
New York61,0170.14×
Pennsylvania45,3370.18×
Missouri42,3200.34×
Michigan38,0510.19×
North Carolina31,9070.14×
Ohio31,3980.13×
Nevada29,8330.4×
Washington29,6930.19×
Massachusetts28,1660.19×
Virginia26,1680.14×
Tennessee24,1530.16×
Georgia22,9630.1×
Indiana22,7340.16×
New Jersey22,5330.12×
Nebraska19,9890.52×
Montana18,3480.86×
Utah18,0070.26×
Maryland14,4870.11×
Oregon14,4450.16×
Kansas14,0440.23×
South Carolina13,1800.11×
Alaska12,5620.76×
Alabama11,9230.11×
Kentucky11,0650.11×
Oklahoma11,0160.13×
Louisiana10,7060.11×
Connecticut9,2720.12×
Arkansas9,1060.14×
Idaho8,7260.23×
Mississippi8,5670.14×
New Mexico6,9120.18×
Hawaii6,5870.2×
New Hampshire6,2910.21×
Wyoming6,0550.53×
Maine5,0570.18×
Washington, District of Columbia4,8620.21×
Rhode Island3,3300.14×
Delaware2,6370.12×
West Virginia2,4010.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minnesota Wild audience
BrandAffinityCategory
Connor McDavid81.66×Sports
Winnipeg Jets27.75×Sports
Hurricanes (rugby union)16.88×Sports
Outdoor Photographer6.71×Arts & Culture
Toronto Maple Leafs15.82×Sports
Minnesota Golden Gophers men's basketball37.94×Sports
Pomeranian (dog)5.21×Pets & Animals
NHL Entry Draft32.61×Sports
Ottawa Senators19.32×Sports
Safari8.77×Travel & Leisure
Minnesota Golden Gophers men's ice hockey74.4×Sports
Turkey hunting4.29×Sports
Waterfowl5.55×Pets & Animals
Outdoor enthusiast3.2×Sports
Lunds & Byerlys26.92×
Dog health3.64×Pets & Animals
Minnesota Golden Gophers football12.36×Sports
Dog walking3.14×Pets & Animals
Landscape3.55×Travel & Leisure
National park3.39×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minnesota Wild audience
TraitClusterScore
Sports ActivityPOWER1.6
Luxury OrientationPREMIUM1.54
TravellingTHRILL1.31
PatriotismCONSERVATISM1.28
Early Adopter MentalityPOWER1.16
TraditionCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Minnesota Wild
CountryShare
United States77.0%
Canada10.7%
Germany1.2%

See Minnesota Wild audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Minnesota Wild have in United States?

Minnesota Wild has an estimated audience of 7,687,431 people in United States, concentrated in Minnesota and Wisconsin.

What is the gender split and age of Minnesota Wild fans?

43.6% of Minnesota Wild fans are female, 56.4% are male, with an average age of 36.2 years.

Which brands do Minnesota Wild fans like most?

Minnesota Wild fans show strongest brand affinity for Connor McDavid (81.66×), Winnipeg Jets (27.75×), and Hurricanes (rugby union) (16.88×) over the country average.

Where do Minnesota Wild fans live in United States?

Minnesota Wild fans in United States are most concentrated in Minnesota (reach 2,904,045), Wisconsin (reach 233,685), and Florida (reach 140,373). These three regions account for the largest share of the active audience.

What other brands do Minnesota Wild fans also like?

Beyond Minnesota Wild itself, the audience over-indexes on Winnipeg Jets (27.75×), Hurricanes (rugby union) (16.88×), Outdoor Photographer (6.71×), and Toronto Maple Leafs (15.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota Wild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.