Rascasse Audience Intelligence

Minnesota Wild Audience in United States

A data profile of the people who buy, follow and care about Minnesota Wild in United States — modelled from more than twelve digital signal sources. Minnesota Wild has an estimated audience of 9,910,142 people in United States.

#3among Ice hockey in United States#80among Team in United States#297in Sports

The average Minnesota Wild fan in United States is 36.2 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Wisconsin, Florida.

Top brand affinities include Connor McDavid, Winnipeg Jets, Hurricanes (rugby union), with strongest over-indexing on Connor McDavid (81.66× the country average).

Demographically, the Minnesota Wild audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minnesota Wild fan in United States is more male, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Connor McDavid.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minnesota Wild profile in United States.

Audience size
9.9M
in United States
Gender
43.6%♀
56.4% male
Age
36.2
average years
Country rank
#3611
Team in United States
Fig. 01

Search interest · 12-month trend

+167%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minnesota Wild fans

43.6% are female, 56.4% are male, average age 36.2.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Minnesota Wild audience in United States
MetricValue
Female43.6%
Male56.4%
Average age36.2
Estimated audience size9,910,142
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Minnesota Wild audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3918%
40-4919%
50+15%
Fig. 04

Worldwide distribution

80.4%

of the worldwide Minnesota Wild audience comes from United States.

Worldwide audience distribution share by country for Minnesota Wild
CountryShare
United States80.4%
Canada9.4%
Germany1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minnesota Wild audience in United States is strongest.

Fig. 05

Top regions by affinity

Minnesota Wild fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~3M25.33×
02North Dakota~100K8.02×
03South Dakota~70K3.88×
04Wisconsin~200K1.99×
05Iowa~70K1.15×
06Montana~20K1.01×
07Alaska~10K0.75×
08Wyoming~7K0.59×
09Colorado~70K0.58×
10Nebraska~20K0.58×
11Arizona~70K0.43×
12Nevada~20K0.33×
13Illinois~80K0.32×
14Missouri~40K0.30×
15Idaho~10K0.28×
16Kansas~20K0.26×
17Florida~100K0.24×
18Utah~20K0.24×
19Hawaii~8K0.23×
20New Mexico~8K0.21×
21New Hampshire~6K0.21×
22Maine~6K0.21×
23Washington, District of Columbia~5K0.20×
24Michigan~40K0.19×
25Washington~30K0.19×
26Massachusetts~30K0.18×
27Oregon~20K0.18×
28Arkansas~10K0.18×
29Rhode Island~4K0.18×
30Tennessee~30K0.17×
31Pennsylvania~40K0.16×
32Indiana~20K0.16×
33Oklahoma~10K0.16×
34Mississippi~10K0.16×
35Delaware~3K0.16×
36West Virginia~5K0.15×
37Texas~90K0.14×
38New York~60K0.14×
39North Carolina~30K0.14×
40South Carolina~20K0.14×
41Alabama~20K0.14×
42Kentucky~10K0.14×
43Ohio~30K0.13×
44Virginia~20K0.13×
45Connecticut~10K0.13×
46New Jersey~20K0.12×
47Louisiana~10K0.12×
48Maryland~10K0.11×
49California~90K0.10×
50Georgia~20K0.10×
Fig. 06

Affinity by region

Affinity by region — Minnesota Wild, United States
0.10×1.00×25.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minnesota Wild audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minnesota Wild audience
#·InterestCategoryAffinity×
01Connor McDavidSports81.66×
02Minnesota Golden Gophers men's ice hockeySports74.40×
03Minnesota Golden Gophers men's basketballSports37.94×
04NHL Entry DraftSports32.61×
05Winnipeg JetsSports27.75×
06Lunds & ByerlysBrand26.92×
07Tom EmmerPolitics & Society19.76×
08Ottawa SenatorsSports19.32×
09Hurricanes (rugby union)Sports16.88×
10Toronto Maple LeafsSports15.82×
11Minnesota Golden Gophers footballSports12.36×
12Twin Cities Public TelevisionTV Channel9.52×
13SafariTravel & Leisure8.77×
14Outdoor PhotographerArts & Culture6.71×
15WaterfowlPets & Animals5.55×
16Pomeranian (dog)Pets & Animals5.21×
17Turkey huntingSports4.29×
18Dog healthPets & Animals3.64×
19Outdoor enthusiastSports3.20×
20Dog walkingPets & Animals3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minnesota Wild audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minnesota Wild audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.78×
TravellingTHRILL1.68×
MindfulnessBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minnesota Wild audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.51×
Social Media UsageJOY0.61×
DIY MentalityTHRILL0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minnesota Wild have in United States?

Minnesota Wild has an estimated audience of 9,910,142 people in United States, concentrated in Minnesota and Wisconsin.

02

What is the gender split and age of Minnesota Wild fans?

43.6% of Minnesota Wild fans are female, 56.4% are male, with an average age of 36.2 years.

03

Which brands do Minnesota Wild fans like most?

Minnesota Wild fans show strongest brand affinity for Connor McDavid (81.66×), Winnipeg Jets (27.75×), and Hurricanes (rugby union) (16.88×) over the country average.

04

Where do Minnesota Wild fans live in United States?

Minnesota Wild fans in United States are most concentrated in Minnesota (reach ~3M), Wisconsin (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Minnesota Wild fans also like?

Beyond Minnesota Wild itself, the audience over-indexes on Winnipeg Jets (27.75×), Hurricanes (rugby union) (16.88×), Outdoor Photographer (6.71×), and Minnesota Golden Gophers men's basketball (37.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

Related rankings

See Minnesota Wild audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota Wild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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