Detroit Tigers Audience in United States

Detroit Tigers logo

Detroit Tigers has an estimated audience of 26,562,247 people in United States. 38.2% are female, 61.8% are male, average age 41.1. Top regions: Michigan, Ohio, Florida. Top brand affinities: Milwaukee Brewers, Seattle Mariners, Pittsburgh Pirates, Detroit Red Wings, Michigan Lottery.

The average Detroit Tigers fan in United States is 41.1 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Florida. Top brand affinities include Milwaukee Brewers, Seattle Mariners, Pittsburgh Pirates, with strongest over-indexing on Milwaukee Brewers (19.17× the country average). Demographically, the Detroit Tigers audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Convenience Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Detroit Tigers fans

Demographic split for Detroit Tigers audience in United States
MetricValue
Female38.2%
Male61.8%
Average age41.1
Estimated audience size26,562,247

Audience persona

The typical Detroit Tigers fan in United States is more male, around 41.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Milwaukee Brewers.

Top regions in United States

Top regions ranked by reach for Detroit Tigers in United States
RegionReachAffinity
Michigan6,570,00029.86×
Ohio1,478,6891.81×
Florida1,246,7530.69×
Texas711,9390.31×
California662,5830.23×
Illinois507,4230.57×
New York478,4940.32×
Indiana438,5260.9×
North Carolina351,4350.44×
Pennsylvania351,0350.39×
Tennessee308,1130.58×
Arizona281,2870.52×
Georgia264,3440.32×
Virginia236,7460.37×
Minnesota236,3670.62×
South Carolina214,4260.54×
Missouri212,7050.5×
Wisconsin207,6560.52×
New Jersey193,9900.29×
Washington178,8380.34×
Colorado157,9520.38×
Kentucky157,9410.47×
Maryland155,3040.34×
Massachusetts139,2750.27×
Kansas130,5670.62×
Nevada118,5450.46×
Alabama109,3630.29×
Iowa105,8190.48×
Louisiana91,8850.27×
Connecticut85,2270.32×
Oregon78,5300.26×
Oklahoma69,8380.24×
Arkansas58,5480.27×
Mississippi55,0300.25×
Utah53,2420.22×
New Mexico47,0430.35×
Nebraska46,2080.35×
Hawaii45,6990.4×
Montana44,1170.6×
Maine37,5690.39×
Idaho33,4840.25×
New Hampshire31,8520.3×
West Virginia30,5900.25×
South Dakota27,3100.44×
North Dakota25,4410.47×
Washington, District of Columbia23,7810.3×
Alaska23,7000.42×
Delaware22,9700.31×
Rhode Island20,9660.25×
Wyoming15,7920.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Detroit Tigers audience
BrandAffinityCategory
Milwaukee Brewers19.17×Sports
Seattle Mariners13.51×Sports
Pittsburgh Pirates17.29×Sports
Detroit Red Wings16.84×Sports
Michigan Lottery12.21×Games
Texas Rangers (baseball)10.3×Sports
Good Morning (film)14.36×Movies & TV
Tarik Skubal16.96×Sports
Meijer4.92×Shopping
Food and drink1.7×Food & Beverages
Detroit Lions4.64×Sports
United States1.78×Travel & Leisure
Food1.59×Food & Beverages
Culture1.86×Literature
Soccer2.19×Sports
Fitness and wellness1.54×Sports
Los Angeles Chargers9.92×Sports
Detroit Free Press12.51×News
Beverages1.67×Food & Beverages
Family1.51×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Detroit Tigers audience
TraitClusterScore
Convenience OrientationPREMIUM1.19
Sports ActivityPOWER1.14
PatriotismCONSERVATISM1.14
Risk AppetiteTHRILL1.12
ExtroversionTHRILL1.1
Community OrientationOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for Detroit Tigers
CountryShare
United States88.1%
Mexico2.0%
Brazil1.9%

See Detroit Tigers audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Detroit Tigers have in United States?

Detroit Tigers has an estimated audience of 26,562,247 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Detroit Tigers fans?

38.2% of Detroit Tigers fans are female, 61.8% are male, with an average age of 41.1 years.

Which brands do Detroit Tigers fans like most?

Detroit Tigers fans show strongest brand affinity for Milwaukee Brewers (19.17×), Seattle Mariners (13.51×), and Pittsburgh Pirates (17.29×) over the country average.

Where do Detroit Tigers fans live in United States?

Detroit Tigers fans in United States are most concentrated in Michigan (reach 6,570,000), Ohio (reach 1,478,689), and Florida (reach 1,246,753). These three regions account for the largest share of the active audience.

What other brands do Detroit Tigers fans also like?

Beyond Detroit Tigers itself, the audience over-indexes on Seattle Mariners (13.51×), Pittsburgh Pirates (17.29×), Detroit Red Wings (16.84×), and Michigan Lottery (12.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit Tigers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.