Rascasse Audience Intelligence

Detroit Tigers Audience in United States

A data profile of the people who buy, follow and care about Detroit Tigers in United States — modelled from more than twelve digital signal sources. Detroit Tigers has an estimated audience of 25,619,322 people in United States.

#3among Baseball in United States#11among Team in United States#77in Sports

The average Detroit Tigers fan in United States is 41.1 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, Florida.

Top brand affinities include Milwaukee Brewers, Pittsburgh Pirates, Seattle Mariners, with strongest over-indexing on Milwaukee Brewers (19.17× the country average).

Demographically, the Detroit Tigers audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Detroit Tigers fan in United States is more male, around 41.1 years old, with strong Tradition tendencies and a notable affinity for Milwaukee Brewers.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Detroit Tigers profile in United States.

Audience size
25.6M
in United States
Gender
38.2%♀
61.8% male
Age
41.1
average years
Country rank
#1192
Team in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Detroit Tigers fans

38.2% are female, 61.8% are male, average age 41.1.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Detroit Tigers audience in United States
MetricValue
Female38.2%
Male61.8%
Average age41.1
Estimated audience size25,619,322
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Detroit Tigers audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

86.0%

of the worldwide Detroit Tigers audience comes from United States.

Worldwide audience distribution share by country for Detroit Tigers
CountryShare
United States86.0%
Canada3.4%
Mexico2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Detroit Tigers audience in United States is strongest.

Fig. 05

Top regions by affinity

Detroit Tigers fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~6.5M29.25×
02Ohio~1.5M2.09×
03Indiana~400K0.89×
04Florida~1.5M0.70×
05Wisconsin~200K0.62×
06Montana~50K0.61×
07Tennessee~300K0.59×
08Illinois~500K0.58×
09South Carolina~200K0.57×
10Kansas~100K0.54×
11Arizona~300K0.53×
12Minnesota~200K0.53×
13Alaska~30K0.53×
14Nevada~100K0.51×
15Kentucky~200K0.50×
16Wyoming~20K0.50×
17North Dakota~30K0.49×
18Iowa~100K0.48×
19Missouri~200K0.45×
20South Dakota~30K0.45×
21North Carolina~300K0.44×
22Maine~40K0.44×
23New Mexico~50K0.40×
24Colorado~200K0.39×
25Washington~200K0.38×
26Hawaii~40K0.38×
27Pennsylvania~300K0.37×
28Nebraska~50K0.36×
29Virginia~200K0.35×
30Georgia~300K0.33×
31Connecticut~90K0.33×
32Alabama~100K0.32×
33New Hampshire~30K0.32×
34Delaware~20K0.32×
35Texas~700K0.30×
36Idaho~40K0.30×
37West Virginia~40K0.30×
38New York~400K0.29×
39Massachusetts~200K0.29×
40Maryland~100K0.29×
41Arkansas~60K0.29×
42Rhode Island~20K0.29×
43Washington, District of Columbia~20K0.29×
44Mississippi~60K0.27×
45New Jersey~200K0.26×
46Louisiana~90K0.26×
47Oregon~80K0.26×
48Oklahoma~70K0.24×
49Utah~60K0.24×
50California~700K0.23×
Fig. 06

Affinity by region

Affinity by region — Detroit Tigers, United States
0.23×1.00×29.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Detroit Tigers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Detroit Tigers audience
#·InterestCategoryAffinity×
01Milwaukee BrewersSports19.17×
02Pittsburgh PiratesSports17.29×
03Tarik SkubalSports16.96×
04Detroit Red WingsSports16.84×
05Good Morning (film)Movies & TV14.36×
06Seattle MarinersSports13.51×
07Detroit Free PressNews12.51×
08Michigan LotteryGames12.21×
09Texas Rangers (baseball)Sports10.30×
10Los Angeles ChargersSports9.92×
11MeijerShopping4.92×
12Detroit LionsSports4.64×
13SoccerSports2.19×
14CultureLiterature1.86×
15United StatesTravel & Leisure1.78×
16Food and drinkFood & Beverages1.70×
17BeveragesFood & Beverages1.67×
18FoodFood & Beverages1.59×
19Fitness and wellnessSports1.54×
20FIFA World Cup 2026Sports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Detroit Tigers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Detroit Tigers audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.38×
SpiritualityBALANCE1.30×
Community OrientationOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Detroit Tigers audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
IndulgenceJOY0.85×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Detroit Tigers have in United States?

Detroit Tigers has an estimated audience of 25,619,322 people in United States, concentrated in Michigan and Ohio.

02

What is the gender split and age of Detroit Tigers fans?

38.2% of Detroit Tigers fans are female, 61.8% are male, with an average age of 41.1 years.

03

Which brands do Detroit Tigers fans like most?

Detroit Tigers fans show strongest brand affinity for Milwaukee Brewers (19.17×), Pittsburgh Pirates (17.29×), and Seattle Mariners (13.51×) over the country average.

04

Where do Detroit Tigers fans live in United States?

Detroit Tigers fans in United States are most concentrated in Michigan (reach ~6.5M), Ohio (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Detroit Tigers fans also like?

Beyond Detroit Tigers itself, the audience over-indexes on Pittsburgh Pirates (17.29×), Seattle Mariners (13.51×), Detroit Red Wings (16.84×), and Michigan Lottery (12.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Detroit Tigers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit Tigers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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