Detroit Free Press Audience in United States

Detroit Free Press logo

Detroit Free Press has an estimated audience of 2,340,459 people in United States. 47.0% are female, 53.0% are male, average age 43.6. Top regions: Michigan, Florida, Ohio. Top brand affinities: Laguna (province), JTV (Indonesia), Minnesota, Alaska, Pro-Ject.

The average Detroit Free Press fan in United States is 43.6 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Florida, Ohio. Top brand affinities include Laguna (province), JTV (Indonesia), Minnesota, with strongest over-indexing on Laguna (province) (20.67× the country average). Demographically, the Detroit Free Press audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Detroit Free Press fans

Demographic split for Detroit Free Press audience in United States
MetricValue
Female47.0%
Male53.0%
Average age43.6
Estimated audience size2,340,459

Audience persona

The typical Detroit Free Press fan in United States is balanced, around 43.6 years old, with strong Risk Appetite tendencies and a notable affinity for Laguna (province).

Top regions in United States

Top regions ranked by reach for Detroit Free Press in United States
RegionReachAffinity
Michigan1,755,34531.78×
Florida130,0160.82×
Ohio79,7131.11×
Illinois50,0070.64×
California49,6700.19×
Texas41,3880.21×
Tennessee34,2970.73×
North Carolina33,4200.47×
Indiana32,6240.76×
Wisconsin30,7610.87×
New York29,9810.23×
Arizona28,9730.61×
Georgia26,5200.37×
South Carolina22,9280.65×
Pennsylvania22,4610.29×
Virginia18,9540.33×
Kentucky16,4470.56×
Nevada16,2800.72×
Colorado16,1500.44×
Minnesota14,6630.44×
Washington13,3210.28×
Missouri13,1740.35×
Maryland12,8970.32×
Alabama11,9400.37×
Massachusetts10,0440.22×
New Jersey9,7770.16×
Connecticut7,3130.31×
Oregon7,2480.27×
Louisiana5,4790.18×
Iowa5,3000.27×
Washington, District of Columbia5,1730.74×
Hawaii4,9450.49×
West Virginia4,5290.42×
Arkansas4,4650.23×
Maine4,3620.52×
Oklahoma4,1990.16×
Kansas3,8880.21×
Utah3,3050.16×
Mississippi3,1170.16×
Delaware2,7290.42×
Idaho2,6340.22×
New Mexico2,6100.22×
Nebraska2,2370.19×
Montana1,9960.31×
New Hampshire1,8250.2×
Alaska1,7920.36×
Rhode Island1,6670.22×
Vermont1,4990.36×
Wyoming8230.24×
South Dakota5650.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Detroit Free Press audience
BrandAffinityCategory
Laguna (province)20.67×
JTV (Indonesia)8.53×
Minnesota2.13×Travel & Leisure
Alaska1.76×Travel & Leisure
Pro-Ject4.02×Music & Radio
Electrolyte4.28×Health
Goop4.4×Internet & Social Media
Grinch3.23×Movies & TV
Vocal harmony3.37×Music & Radio
Unique Gifts1.62×Shopping
Governor of Michigan4.98×Politics & Society
Wok4.15×Food & Beverages
Hibachi4.71×Food & Beverages
Google Home3.56×Technology & Electronics
My Name Is Khan16.73×Movies & TV
Noodle (Gorillaz)1.89×Music & Radio
Guitarist (magazine)5.67×Music & Radio
Sinaloa1.79×Travel & Leisure
Hipster4.69×Politics & Society
Birthday Gifts1.54×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Detroit Free Press audience
TraitClusterScore
Risk AppetiteTHRILL1.16
Need for SecurityCONSERVATISM1.12
Luxury OrientationPREMIUM1.06
Career OrientationPOWER1.03
Community OrientationOPEN0.99
Social Media UsageJOY0.99

Worldwide distribution

Worldwide audience distribution share by country for Detroit Free Press
CountryShare
United States93.2%
Canada3.4%
United Kingdom0.6%

See Detroit Free Press audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Detroit Free Press have in United States?

Detroit Free Press has an estimated audience of 2,340,459 people in United States, concentrated in Michigan and Florida.

What is the gender split and age of Detroit Free Press fans?

47.0% of Detroit Free Press fans are female, 53.0% are male, with an average age of 43.6 years.

Which brands do Detroit Free Press fans like most?

Detroit Free Press fans show strongest brand affinity for Laguna (province) (20.67×), JTV (Indonesia) (8.53×), and Minnesota (2.13×) over the country average.

Where do Detroit Free Press fans live in United States?

Detroit Free Press fans in United States are most concentrated in Michigan (reach 1,755,345), Florida (reach 130,016), and Ohio (reach 79,713). These three regions account for the largest share of the active audience.

What other brands do Detroit Free Press fans also like?

Beyond Detroit Free Press itself, the audience over-indexes on JTV (Indonesia) (8.53×), Minnesota (2.13×), Alaska (1.76×), and Pro-Ject (4.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit Free Press. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.