Rascasse Audience Intelligence

Detroit Free Press Audience in United States

A data profile of the people who buy, follow and care about Detroit Free Press in United States — modelled from more than twelve digital signal sources. Detroit Free Press has an estimated audience of 2,321,902 people in United States.

#29among Newspaper in United States#382among Website / Newspaper / Magazine in United States#81in News

The average Detroit Free Press fan in United States is 43.6 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, Florida, Ohio.

Top brand affinities include Detroit Tigers, Detroit Red Wings, Michigan Lottery, with strongest over-indexing on Detroit Tigers (12.51× the country average).

Demographically, the Detroit Free Press audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Individualism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Detroit Free Press fan in United States is balanced, around 43.6 years old, with strong Individualism tendencies and a notable affinity for Detroit Tigers.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Detroit Free Press profile in United States.

Audience size
2.3M
in United States
Gender
47.0%♀
53.0% male
Age
43.6
average years
Country rank
#12638
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Detroit Free Press

47.0% are female, 53.0% are male, average age 43.6.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Detroit Free Press audience in United States
MetricValue
Female47.0%
Male53.0%
Average age43.6
Estimated audience size2,321,902
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Detroit Free Press audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4925%
50+29%
Fig. 04

Worldwide distribution

93.1%

of the worldwide Detroit Free Press audience comes from United States.

Worldwide audience distribution share by country for Detroit Free Press
CountryShare
United States93.1%
Canada3.4%
United Kingdom0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Detroit Free Press audience in United States is strongest.

Fig. 05

Top regions by affinity

Detroit Free Press fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~2M31.36×
02Ohio~80K1.17×
03Wisconsin~30K0.90×
04Florida~100K0.81×
05Vermont~3K0.77×
06Indiana~30K0.76×
07Washington, District of Columbia~5K0.76×
08Nevada~20K0.72×
09Tennessee~30K0.71×
10Maine~6K0.67×
11South Carolina~20K0.66×
12North Dakota~3K0.66×
13South Dakota~4K0.65×
14Illinois~50K0.64×
15Arizona~30K0.62×
16Alaska~3K0.62×
17Kentucky~20K0.59×
18Hawaii~6K0.58×
19West Virginia~6K0.56×
20Delaware~4K0.55×
21Montana~3K0.54×
22Rhode Island~4K0.50×
23North Carolina~30K0.49×
24Colorado~20K0.47×
25New Hampshire~4K0.47×
26Minnesota~10K0.44×
27Idaho~5K0.44×
28New Mexico~5K0.43×
29Nebraska~5K0.43×
30Alabama~10K0.42×
31Mississippi~8K0.42×
32Arkansas~8K0.40×
33Connecticut~9K0.39×
34Iowa~7K0.39×
35Georgia~30K0.38×
36Missouri~10K0.38×
37Kansas~7K0.38×
38Virginia~20K0.37×
39Maryland~10K0.35×
40Oregon~9K0.35×
41Washington~20K0.34×
42Oklahoma~9K0.34×
43Louisiana~10K0.33×
44Utah~7K0.33×
45Pennsylvania~20K0.31×
46Massachusetts~10K0.27×
47New York~30K0.24×
48New Jersey~10K0.23×
49Texas~40K0.22×
50California~50K0.20×
Fig. 06

Affinity by region

Affinity by region — Detroit Free Press, United States
0.20×1.00×31.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Detroit Free Press audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Detroit Free Press audience
#·InterestCategoryAffinity×
01Detroit Red WingsSports24.23×
02Škoda AutoCars & Mobility15.62×
03Nissan VersaCars & Mobility14.21×
04Detroit TigersSports12.51×
05Pennsylvania LotteryGames11.21×
06Michigan LotteryGames11.05×
07Detroit PistonsSports7.63×
08Dominican RepublicTravel & Leisure6.05×
09Seattle MarinersSports5.91×
10World SeriesSports5.73×
11Florida LotteryGames5.59×
12Detroit LionsSports5.04×
13Aaron RodgersSports4.52×
14Mega MillionsGames3.22×
15MeijerShopping2.63×
16CBS NewsMovies & TV2.51×
17Online newspaperNews2.24×
18Little CaesarsFood & Beverages2.21×
19Real propertyHome & Garden2.19×
20TMZInternet & Social Media1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Detroit Free Press audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Detroit Free Press audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.51×
Career OrientationPOWER1.38×
Need for SecurityCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Detroit Free Press audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
MindfulnessBALANCE0.75×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Detroit Free Press have in United States?

Detroit Free Press has an estimated audience of 2,321,902 people in United States, concentrated in Michigan and Florida.

02

What is the gender split and age of Detroit Free Press fans?

47.0% of Detroit Free Press fans are female, 53.0% are male, with an average age of 43.6 years.

03

Which brands do Detroit Free Press fans like most?

Detroit Free Press fans show strongest brand affinity for Detroit Tigers (12.51×), Detroit Red Wings (24.23×), and Michigan Lottery (11.05×) over the country average.

04

Where do Detroit Free Press fans live in United States?

Detroit Free Press fans in United States are most concentrated in Michigan (reach ~2M), Florida (reach ~100K), and Ohio (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Detroit Free Press fans also like?

Beyond Detroit Free Press itself, the audience over-indexes on Detroit Red Wings (24.23×), Michigan Lottery (11.05×), Detroit Pistons (7.63×), and Škoda Auto (15.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See Detroit Free Press audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit Free Press. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →