Detroit Pistons Audience in United States

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Detroit Pistons has an estimated audience of 13,873,928 people in United States. 41.5% are female, 58.5% are male, average age 29.9. Top regions: Michigan, Florida, California. Top brand affinities: New-adult fiction, Minnesota Timberwolves, Jimmy Kimmel, Michigan Lottery, Phoenix Suns.

The average Detroit Pistons fan in United States is 29.9 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Florida, California. Top brand affinities include New-adult fiction, Minnesota Timberwolves, Jimmy Kimmel, with strongest over-indexing on New-adult fiction (13.93× the country average). Demographically, the Detroit Pistons audience skews more male with an average age of 29.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Detroit Pistons fans

Demographic split for Detroit Pistons audience in United States
MetricValue
Female41.5%
Male58.5%
Average age29.9
Estimated audience size13,873,928

Audience persona

The typical Detroit Pistons fan in United States is more male, around 29.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for New-adult fiction.

Top regions in United States

Top regions ranked by reach for Detroit Pistons in United States
RegionReachAffinity
Michigan6,570,00021.3×
Florida903,5070.96×
California816,7110.54×
Texas732,2010.61×
Ohio554,6201.3×
New York461,8330.6×
Georgia398,4700.93×
Illinois367,2260.79×
North Carolina322,4830.77×
Pennsylvania280,9450.6×
Indiana265,5371.05×
Tennessee241,1130.87×
Arizona214,2120.76×
Virginia202,6740.6×
New Jersey182,8260.52×
South Carolina169,3760.81×
Massachusetts157,1260.57×
Wisconsin148,8280.71×
Alabama145,0400.75×
Maryland143,1790.6×
Louisiana136,9290.77×
Kentucky127,5160.73×
Missouri120,5540.54×
Colorado113,8650.52×
Mississippi112,4160.98×
Minnesota99,6920.5×
Washington98,8460.36×
Nevada92,3460.69×
Arkansas82,9420.73×
Oklahoma81,9310.53×
Connecticut71,3390.51×
Oregon66,1670.42×
Kansas56,8420.52×
Iowa52,3790.46×
Utah41,8810.34×
Hawaii36,9510.62×
New Mexico30,2380.43×
Nebraska29,1590.42×
West Virginia24,6620.38×
Rhode Island24,0100.54×
Washington, District of Columbia23,9770.57×
New Hampshire22,8490.42×
Montana21,3030.55×
Delaware20,7690.54×
Maine17,4180.35×
Idaho16,7310.24×
Alaska12,0150.4×
South Dakota10,4210.32×
North Dakota9,8710.35×
Vermont9,1180.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Detroit Pistons audience
BrandAffinityCategory
New-adult fiction13.93×Literature
Minnesota Timberwolves8.06×Sports
Jimmy Kimmel6.14×Movies & TV
Michigan Lottery7.01×Games
Phoenix Suns6.1×Sports
Indiana Pacers6.79×Sports
Memphis Grizzlies7.67×Sports
Los Angeles Clippers6.51×Sports
WNBA4.04×Sports
New York Knicks4.83×Sports
Klay Thompson8.21×Sports
Washington Wizards6.13×Sports
Husky (band)10.29×Music & Radio
Utah Jazz5.49×Sports
Detroit Tigers3.45×Sports
Houston Rockets4.15×Sports
Charlotte Hornets5.2×Sports
Chris Paul8.24×Sports
Detroit Red Wings6.53×Sports
Brooklyn Nets4.66×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Detroit Pistons audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.66
Early Adopter MentalityPOWER1.39
Family OrientationCONSERVATISM1.38
Convenience OrientationPREMIUM1.12
Social Media UsageJOY1.11
ExtroversionTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Detroit Pistons
CountryShare
United States65.5%
Brazil4.8%
Canada4.7%

See Detroit Pistons audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Detroit Pistons have in United States?

Detroit Pistons has an estimated audience of 13,873,928 people in United States, concentrated in Michigan and Florida.

What is the gender split and age of Detroit Pistons fans?

41.5% of Detroit Pistons fans are female, 58.5% are male, with an average age of 29.9 years.

Which brands do Detroit Pistons fans like most?

Detroit Pistons fans show strongest brand affinity for New-adult fiction (13.93×), Minnesota Timberwolves (8.06×), and Jimmy Kimmel (6.14×) over the country average.

Where do Detroit Pistons fans live in United States?

Detroit Pistons fans in United States are most concentrated in Michigan (reach 6,570,000), Florida (reach 903,507), and California (reach 816,711). These three regions account for the largest share of the active audience.

What other brands do Detroit Pistons fans also like?

Beyond Detroit Pistons itself, the audience over-indexes on Minnesota Timberwolves (8.06×), Jimmy Kimmel (6.14×), Michigan Lottery (7.01×), and Phoenix Suns (6.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit Pistons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.