Rascasse Audience Intelligence

Detroit Pistons Audience in United States

A data profile of the people who buy, follow and care about Detroit Pistons in United States — modelled from more than twelve digital signal sources. Detroit Pistons has an estimated audience of 17,089,000 people in United States.

#20among Basketball in United States#35among Team in United States#140in Sports

The average Detroit Pistons fan in United States is 29.9 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Florida, California.

Top brand affinities include New-adult fiction, Minnesota Timberwolves, Jimmy Kimmel, with strongest over-indexing on New-adult fiction (13.93× the country average).

Demographically, the Detroit Pistons audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Detroit Pistons fan in United States is more male, around 29.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for New-adult fiction.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Detroit Pistons profile in United States.

Audience size
17.1M
in United States
Gender
41.5%♀
58.5% male
Age
29.9
average years
Country rank
#2000
Team in United States
Fig. 01

Search interest · 12-month trend

+248%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Detroit Pistons fans

41.5% are female, 58.5% are male, average age 29.9.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Detroit Pistons audience in United States
MetricValue
Female41.5%
Male58.5%
Average age29.9
Estimated audience size17,089,000
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Detroit Pistons audience in United States
Age bracketShare%
16-1950%
20-2919%
30-3913%
40-4910%
50+9%
Fig. 04

Worldwide distribution

69.4%

of the worldwide Detroit Pistons audience comes from United States.

Worldwide audience distribution share by country for Detroit Pistons
CountryShare
United States69.4%
Brazil4.4%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Detroit Pistons audience in United States is strongest.

Fig. 05

Top regions by affinity

Detroit Pistons fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~6.5M22.04×
02Ohio~500K1.25×
03Florida~800K0.90×
04Indiana~200K0.88×
05Mississippi~100K0.87×
06Georgia~300K0.79×
07Tennessee~200K0.78×
08South Carolina~200K0.77×
09Oklahoma~100K0.73×
10Alabama~100K0.72×
11Arizona~200K0.70×
12Massachusetts~200K0.70×
13North Carolina~300K0.69×
14Kentucky~100K0.69×
15Illinois~300K0.68×
16New York~500K0.66×
17Arkansas~80K0.66×
18Nevada~90K0.65×
19Hawaii~40K0.65×
20Louisiana~100K0.64×
21Wisconsin~100K0.61×
22Rhode Island~30K0.61×
23New Hampshire~30K0.58×
24Connecticut~80K0.56×
25New Jersey~200K0.55×
26Maine~30K0.55×
27Delaware~20K0.55×
28Texas~600K0.54×
29Virginia~200K0.54×
30Colorado~100K0.54×
31Montana~20K0.54×
32Washington, District of Columbia~20K0.53×
33Pennsylvania~200K0.52×
34Maryland~100K0.52×
35Alaska~20K0.52×
36Missouri~100K0.49×
37New Mexico~30K0.49×
38Minnesota~100K0.48×
39Vermont~10K0.46×
40California~700K0.45×
41Iowa~50K0.45×
42West Virginia~30K0.45×
43Kansas~50K0.44×
44Nebraska~30K0.42×
45North Dakota~10K0.41×
46South Dakota~10K0.40×
47Oregon~60K0.39×
48Washington~100K0.35×
49Utah~40K0.34×
50Idaho~20K0.31×
Fig. 06

Affinity by region

Affinity by region — Detroit Pistons, United States
0.31×1.00×22.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Detroit Pistons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Detroit Pistons audience
#·InterestCategoryAffinity×
01New-adult fictionLiterature13.93×
02Husky (band)Music & Radio10.29×
03Chris PaulSports8.24×
04Klay ThompsonSports8.21×
05Minnesota TimberwolvesSports8.06×
06Memphis GrizzliesSports7.67×
07Michigan LotteryGames7.01×
08Indiana PacersSports6.79×
09Los Angeles ClippersSports6.51×
10Carmelo AnthonySports6.15×
11Jimmy KimmelMovies & TV6.14×
12Washington WizardsSports6.13×
13Phoenix SunsSports6.10×
14Utah JazzSports5.49×
15Charlotte HornetsSports5.20×
16New York KnicksSports4.83×
17San Antonio SpursSports4.47×
18Houston RocketsSports4.15×
19WNBASports4.04×
20Detroit TigersSports3.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Detroit Pistons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Detroit Pistons audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.28×
PatriotismCONSERVATISM1.15×
Social Media UsageJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Detroit Pistons audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
MindfulnessBALANCE0.89×
TravellingTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Detroit Pistons have in United States?

Detroit Pistons has an estimated audience of 17,089,000 people in United States, concentrated in Michigan and Florida.

02

What is the gender split and age of Detroit Pistons fans?

41.5% of Detroit Pistons fans are female, 58.5% are male, with an average age of 29.9 years.

03

Which brands do Detroit Pistons fans like most?

Detroit Pistons fans show strongest brand affinity for New-adult fiction (13.93×), Minnesota Timberwolves (8.06×), and Jimmy Kimmel (6.14×) over the country average.

04

Where do Detroit Pistons fans live in United States?

Detroit Pistons fans in United States are most concentrated in Michigan (reach ~6.5M), Florida (reach ~800K), and California (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Detroit Pistons fans also like?

Beyond Detroit Pistons itself, the audience over-indexes on Minnesota Timberwolves (8.06×), Jimmy Kimmel (6.14×), Michigan Lottery (7.01×), and Phoenix Suns (6.1×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit Pistons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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