Rascasse Audience Intelligence

Charlotte Hornets Audience in United States

A data profile of the people who buy, follow and care about Charlotte Hornets in United States — modelled from more than twelve digital signal sources. Charlotte Hornets has an estimated audience of 11,206,212 people in United States.

#38among Basketball in United States#67among Team in United States#248in Sports

The average Charlotte Hornets fan in United States is 28.6 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, Florida.

Top brand affinities include WNBA, Minnesota Timberwolves, Washington Wizards, with strongest over-indexing on WNBA (11.33× the country average).

Demographically, the Charlotte Hornets audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charlotte Hornets fan in United States is more male, around 28.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WNBA.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charlotte Hornets profile in United States.

Audience size
11.2M
in United States
Gender
42.5%♀
57.5% male
Age
28.6
average years
Country rank
#3197
Team in United States
Fig. 01

Search interest · 12-month trend

+193%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charlotte Hornets fans

42.5% are female, 57.5% are male, average age 28.6.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Charlotte Hornets audience in United States
MetricValue
Female42.5%
Male57.5%
Average age28.6
Estimated audience size11,206,212
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the Charlotte Hornets audience in United States
Age bracketShare%
16-1954%
20-2919%
30-3912%
40-499%
50+7%
Fig. 04

Worldwide distribution

60.6%

of the worldwide Charlotte Hornets audience comes from United States.

Worldwide audience distribution share by country for Charlotte Hornets
CountryShare
United States60.6%
Canada5.0%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charlotte Hornets audience in United States is strongest.

Fig. 05

Top regions by affinity

Charlotte Hornets fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~3.5M10.39×
02South Carolina~700K4.26×
03Georgia~400K1.16×
04Virginia~300K1.12×
05Mississippi~90K1.07×
06Tennessee~200K1.06×
07Louisiana~100K1.02×
08Florida~700K0.96×
09Wisconsin~200K0.95×
10Alabama~100K0.94×
11Maine~40K0.94×
12Ohio~300K0.92×
13Nebraska~50K0.90×
14Massachusetts~200K0.89×
15Maryland~200K0.89×
16Oklahoma~100K0.85×
17Arkansas~70K0.85×
18Illinois~300K0.84×
19Washington, District of Columbia~30K0.83×
20New York~500K0.81×
21Indiana~200K0.81×
22Kentucky~100K0.81×
23West Virginia~40K0.79×
24Michigan~200K0.78×
25Connecticut~80K0.78×
26Nevada~80K0.78×
27Delaware~20K0.77×
28New Jersey~200K0.74×
29Rhode Island~30K0.74×
30Texas~700K0.73×
31Pennsylvania~300K0.71×
32North Dakota~20K0.69×
33Arizona~100K0.68×
34California~800K0.67×
35Missouri~100K0.67×
36Minnesota~100K0.66×
37Colorado~100K0.65×
38New Hampshire~30K0.64×
39Hawaii~30K0.63×
40Kansas~50K0.61×
41Iowa~50K0.60×
42Oregon~70K0.59×
43South Dakota~10K0.58×
44New Mexico~30K0.56×
45Vermont~10K0.55×
46Utah~50K0.53×
47Montana~10K0.50×
48Washington~100K0.49×
49Alaska~10K0.47×
50Idaho~20K0.41×
Fig. 06

Affinity by region

Affinity by region — Charlotte Hornets, United States
0.41×1.00×10.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charlotte Hornets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charlotte Hornets audience
#·InterestCategoryAffinity×
01Kyle LowrySports36.37×
02Washington WizardsSports17.32×
03Chris PaulSports16.22×
04Klay ThompsonSports16.14×
05Minnesota TimberwolvesSports15.81×
06Indiana PacersSports14.43×
07Memphis GrizzliesSports14.40×
08Los Angeles ClippersSports12.39×
09Carmelo AnthonySports12.28×
10Phoenix SunsSports11.74×
11WNBASports11.33×
12New Orleans PelicansSports11.11×
13Utah JazzSports10.61×
14Brooklyn NetsSports9.54×
15New York KnicksSports9.21×
16Victor WembanyamaSports8.68×
17Caitlin ClarkSports8.57×
18San Antonio SpursSports8.51×
19Giannis AntetokounmpoSports7.88×
20Houston RocketsSports7.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charlotte Hornets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charlotte Hornets audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.60×
Risk AppetiteTHRILL1.20×
Career OrientationPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charlotte Hornets audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.72×
Design AffinityPREMIUM0.76×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charlotte Hornets have in United States?

Charlotte Hornets has an estimated audience of 11,206,212 people in United States, concentrated in North Carolina and California.

02

What is the gender split and age of Charlotte Hornets fans?

42.5% of Charlotte Hornets fans are female, 57.5% are male, with an average age of 28.6 years.

03

Which brands do Charlotte Hornets fans like most?

Charlotte Hornets fans show strongest brand affinity for WNBA (11.33×), Minnesota Timberwolves (15.81×), and Washington Wizards (17.32×) over the country average.

04

Where do Charlotte Hornets fans live in United States?

Charlotte Hornets fans in United States are most concentrated in North Carolina (reach ~3.5M), California (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Charlotte Hornets fans also like?

Beyond Charlotte Hornets itself, the audience over-indexes on Minnesota Timberwolves (15.81×), Washington Wizards (17.32×), Phoenix Suns (11.74×), and Chris Paul (16.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Charlotte Hornets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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