Charlotte Hornets Audience in United States

Charlotte Hornets logo

Charlotte Hornets has an estimated audience of 10,763,291 people in United States. 42.5% are female, 57.5% are male, average age 28.6. Top regions: North Carolina, California, Texas. Top brand affinities: Minnesota Timberwolves, WNBA, Washington Wizards, Indiana Pacers, Phoenix Suns.

The average Charlotte Hornets fan in United States is 28.6 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, Texas. Top brand affinities include Minnesota Timberwolves, WNBA, Washington Wizards, with strongest over-indexing on Minnesota Timberwolves (15.81× the country average). Demographically, the Charlotte Hornets audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Charlotte Hornets fans

Demographic split for Charlotte Hornets audience in United States
MetricValue
Female42.5%
Male57.5%
Average age28.6
Estimated audience size10,763,291

Audience persona

The typical Charlotte Hornets fan in United States is more male, around 28.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Minnesota Timberwolves.

Top regions in United States

Top regions ranked by reach for Charlotte Hornets in United States
RegionReachAffinity
North Carolina3,164,8089.77×
California926,8950.78×
Texas756,4110.82×
Florida736,9401.01×
South Carolina656,2584.05×
New York521,3030.87×
Georgia391,5501.18×
Ohio360,0241.09×
Illinois328,9900.92×
Virginia309,2631.18×
Pennsylvania274,0870.76×
Tennessee258,2951.2×
Michigan225,7760.8×
New Jersey215,9480.79×
Massachusetts201,7640.95×
Maryland178,5280.96×
Indiana171,2760.87×
Louisiana159,7261.15×
Alabama145,1670.97×
Arizona144,7490.66×
Wisconsin124,1620.77×
Colorado119,8640.71×
Missouri118,9950.69×
Kentucky117,5430.87×
Washington104,1620.48×
Mississippi97,4561.1×
Minnesota97,3290.63×
Oklahoma96,8040.81×
Nevada88,0370.85×
Connecticut86,7390.8×
Arkansas80,8610.91×
Oregon80,0830.65×
Kansas57,5030.68×
Utah55,0220.57×
Iowa52,9300.6×
West Virginia38,0650.76×
Nebraska32,1720.6×
Washington, District of Columbia28,8440.89×
New Mexico28,6240.53×
Rhode Island26,7780.78×
New Hampshire26,0090.61×
Hawaii25,0780.54×
Maine23,9090.62×
Delaware22,5310.76×
Idaho18,5540.34×
South Dakota13,2240.53×
North Dakota12,8530.58×
Montana12,0210.4×
Alaska8,5730.37×
Vermont8,3150.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charlotte Hornets audience
BrandAffinityCategory
Minnesota Timberwolves15.81×Sports
WNBA11.33×Sports
Washington Wizards17.32×Sports
Indiana Pacers14.43×Sports
Phoenix Suns11.74×Sports
Los Angeles Clippers12.39×Sports
Memphis Grizzlies14.4×Sports
Klay Thompson16.14×Sports
New York Knicks9.21×Sports
Utah Jazz10.61×Sports
Caitlin Clark8.57×Sports
Brooklyn Nets9.54×Sports
Chris Paul16.22×Sports
Houston Rockets7.83×Sports
New Orleans Pelicans11.11×Sports
San Antonio Spurs8.51×Sports
Carmelo Anthony12.28×Sports
Stephen Curry10×Sports
Kyle Lowry36.37×Sports
Russell Westbrook11.21×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charlotte Hornets audience
TraitClusterScore
Luxury OrientationPREMIUM2.1
Risk AppetiteTHRILL2.06
LGBTQ+ IdentityOPEN1.97
Early Adopter MentalityPOWER1.46
Family OrientationCONSERVATISM1.25
Convenience OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Charlotte Hornets
CountryShare
United States61.0%
Brazil4.9%
Canada4.2%

See Charlotte Hornets audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Charlotte Hornets have in United States?

Charlotte Hornets has an estimated audience of 10,763,291 people in United States, concentrated in North Carolina and California.

What is the gender split and age of Charlotte Hornets fans?

42.5% of Charlotte Hornets fans are female, 57.5% are male, with an average age of 28.6 years.

Which brands do Charlotte Hornets fans like most?

Charlotte Hornets fans show strongest brand affinity for Minnesota Timberwolves (15.81×), WNBA (11.33×), and Washington Wizards (17.32×) over the country average.

Where do Charlotte Hornets fans live in United States?

Charlotte Hornets fans in United States are most concentrated in North Carolina (reach 3,164,808), California (reach 926,895), and Texas (reach 756,411). These three regions account for the largest share of the active audience.

What other brands do Charlotte Hornets fans also like?

Beyond Charlotte Hornets itself, the audience over-indexes on WNBA (11.33×), Washington Wizards (17.32×), Indiana Pacers (14.43×), and Phoenix Suns (11.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charlotte Hornets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.