San Antonio Spurs Audience in United States

San Antonio Spurs logo

San Antonio Spurs has an estimated audience of 13,700,991 people in United States. 40.7% are female, 59.3% are male, average age 29.6. Top regions: Texas, California, Florida. Top brand affinities: Luka Dončić, Victor Wembanyama, Indiana Pacers, WNBA, Minnesota Timberwolves.

The average San Antonio Spurs fan in United States is 29.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Luka Dončić, Victor Wembanyama, Indiana Pacers, with strongest over-indexing on Luka Dončić (14.94× the country average). Demographically, the San Antonio Spurs audience skews more male with an average age of 29.6, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of San Antonio Spurs fans

Demographic split for San Antonio Spurs audience in United States
MetricValue
Female40.7%
Male59.3%
Average age29.6
Estimated audience size13,700,991

Audience persona

The typical San Antonio Spurs fan in United States is more male, around 29.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Luka Dončić.

Top regions in United States

Top regions ranked by reach for San Antonio Spurs in United States
RegionReachAffinity
Texas8,880,0157.54×
California1,634,0341.08×
Florida886,1170.96×
New York630,1730.82×
North Carolina418,9711.02×
Illinois412,0350.9×
Georgia397,5320.94×
Pennsylvania350,6810.76×
Ohio346,0370.82×
Arizona310,3581.11×
New Jersey282,0070.81×
Tennessee273,8501×
Virginia273,7600.82×
Michigan268,6740.75×
Louisiana236,4581.34×
Maryland214,4550.91×
Colorado212,7730.99×
Massachusetts210,7800.78×
Missouri200,6870.91×
Washington193,6850.7×
Alabama193,1231.01×
South Carolina186,7500.91×
Indiana186,2670.74×
Oklahoma181,3531.19×
Mississippi169,4001.5×
Minnesota155,3230.79×
Nevada147,3381.11×
Oregon136,8410.87×
Arkansas134,4661.19×
Wisconsin132,4660.64×
Kentucky128,2280.75×
Connecticut124,8340.91×
New Mexico107,3771.56×
Hawaii97,5021.66×
Utah91,5650.75×
Iowa82,0040.73×
Kansas76,7340.71×
Nebraska71,4591.04×
Idaho41,5890.61×
Washington, District of Columbia36,9790.9×
West Virginia28,6730.45×
Rhode Island27,4380.63×
Delaware27,1030.72×
South Dakota26,8690.85×
Montana26,2540.69×
Maine24,9390.51×
New Hampshire24,5420.45×
North Dakota20,1310.72×
Alaska17,3680.59×
Vermont10,3620.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Antonio Spurs audience
BrandAffinityCategory
Luka Dončić14.94×Sports
Victor Wembanyama16.15×Sports
Indiana Pacers11.25×Sports
WNBA6.07×Sports
Minnesota Timberwolves7.77×Sports
New Orleans Pelicans9.01×Sports
Gregg Popovich20.43×Sports
Nikola Jokić12.68×Sports
Phoenix Suns5.94×Sports
Los Angeles Clippers6.73×Sports
Luka Doncic7.44×Sports
Memphis Grizzlies7.5×Sports
Kawhi Leonard9.63×Sports
Caitlin Clark4.98×Sports
Houston Rockets4.73×Sports
Utah Jazz5.97×Sports
Washington Wizards6.39×Sports
Charlotte Hornets5.81×Sports
Klay Thompson8.15×Sports
Jayson Tatum6.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Antonio Spurs audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.74
Family OrientationCONSERVATISM1.48
Early Adopter MentalityPOWER1.31
Social Media UsageJOY1.1
Convenience OrientationPREMIUM1.06
Sports ActivityPOWER0.95

Worldwide distribution

Worldwide audience distribution share by country for San Antonio Spurs
CountryShare
United States55.0%
Brazil7.3%
Canada3.6%

See San Antonio Spurs audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does San Antonio Spurs have in United States?

San Antonio Spurs has an estimated audience of 13,700,991 people in United States, concentrated in Texas and California.

What is the gender split and age of San Antonio Spurs fans?

40.7% of San Antonio Spurs fans are female, 59.3% are male, with an average age of 29.6 years.

Which brands do San Antonio Spurs fans like most?

San Antonio Spurs fans show strongest brand affinity for Luka Dončić (14.94×), Victor Wembanyama (16.15×), and Indiana Pacers (11.25×) over the country average.

Where do San Antonio Spurs fans live in United States?

San Antonio Spurs fans in United States are most concentrated in Texas (reach 8,880,015), California (reach 1,634,034), and Florida (reach 886,117). These three regions account for the largest share of the active audience.

What other brands do San Antonio Spurs fans also like?

Beyond San Antonio Spurs itself, the audience over-indexes on Victor Wembanyama (16.15×), Indiana Pacers (11.25×), WNBA (6.07×), and Minnesota Timberwolves (7.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Antonio Spurs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.