Rascasse Audience Intelligence

San Antonio Spurs Audience in United States

A data profile of the people who buy, follow and care about San Antonio Spurs in United States — modelled from more than twelve digital signal sources. San Antonio Spurs has an estimated audience of 19,127,820 people in United States.

#14among Basketball in United States#24among Team in United States#117in Sports

The average San Antonio Spurs fan in United States is 29.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Victor Wembanyama, Luka Dončić, WNBA, with strongest over-indexing on Victor Wembanyama (16.15× the country average).

Demographically, the San Antonio Spurs audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Antonio Spurs fan in United States is more male, around 29.6 years old, with strong Patriotism tendencies and a notable affinity for Victor Wembanyama.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Antonio Spurs profile in United States.

Audience size
19.1M
in United States
Gender
40.7%♀
59.3% male
Age
29.6
average years
Country rank
#1735
Team in United States
Fig. 01

Search interest · 12-month trend

+1380%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Antonio Spurs fans

40.7% are female, 59.3% are male, average age 29.6.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for San Antonio Spurs audience in United States
MetricValue
Female40.7%
Male59.3%
Average age29.6
Estimated audience size19,127,820
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the San Antonio Spurs audience in United States
Age bracketShare%
16-1951%
20-2919%
30-3912%
40-4910%
50+9%
Fig. 04

Worldwide distribution

60.6%

of the worldwide San Antonio Spurs audience comes from United States.

Worldwide audience distribution share by country for San Antonio Spurs
CountryShare
United States60.6%
Brazil6.7%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Antonio Spurs audience in United States is strongest.

Fig. 05

Top regions by affinity

San Antonio Spurs fans by region: top regions in United States
#RegionReachAffinity×
01Texas~8M6.76×
02Oklahoma~400K2.44×
03New Mexico~100K1.58×
04Mississippi~200K1.41×
05Hawaii~80K1.35×
06Colorado~300K1.27×
07Louisiana~200K1.20×
08Arkansas~100K1.19×
09Minnesota~200K1.09×
10Arizona~300K1.04×
11Nevada~100K1.03×
12Alabama~200K1.01×
13Georgia~400K0.96×
14South Dakota~30K0.96×
15New York~700K0.92×
16California~1.5M0.91×
17Nebraska~60K0.90×
18Connecticut~100K0.89×
19Florida~800K0.88×
20North Carolina~400K0.87×
21Michigan~300K0.87×
22North Dakota~20K0.86×
23South Carolina~200K0.85×
24Tennessee~200K0.84×
25New Jersey~300K0.83×
26Maryland~200K0.83×
27Missouri~200K0.83×
28Ohio~300K0.82×
29Illinois~400K0.81×
30Alaska~20K0.80×
31Virginia~300K0.77×
32Indiana~200K0.76×
33Iowa~90K0.76×
34Massachusetts~200K0.75×
35Kentucky~100K0.75×
36Oregon~100K0.75×
37Montana~30K0.74×
38Washington~200K0.73×
39Kansas~80K0.73×
40Washington, District of Columbia~30K0.73×
41Delaware~30K0.72×
42Pennsylvania~300K0.69×
43Utah~80K0.69×
44Rhode Island~30K0.68×
45Wyoming~10K0.67×
46Idaho~50K0.66×
47Wisconsin~100K0.65×
48Maine~30K0.57×
49West Virginia~30K0.54×
50New Hampshire~30K0.54×
Fig. 06

Affinity by region

Affinity by region — San Antonio Spurs, United States
0.54×1.00×6.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Antonio Spurs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Antonio Spurs audience
#·InterestCategoryAffinity×
01Gregg PopovichSports20.43×
02Victor WembanyamaSports16.15×
03Luka DončićSports14.94×
04Indiana PacersSports11.25×
05Kawhi LeonardSports9.63×
06New Orleans PelicansSports9.01×
07Chris PaulSports8.58×
08Klay ThompsonSports8.15×
09Minnesota TimberwolvesSports7.77×
10Memphis GrizzliesSports7.50×
11Luka DoncicSports7.44×
12Los Angeles ClippersSports6.73×
13Washington WizardsSports6.39×
14Carmelo AnthonySports6.22×
15Giannis AntetokounmpoSports6.15×
16WNBASports6.07×
17Utah JazzSports5.97×
18Phoenix SunsSports5.94×
19Charlotte HornetsSports5.81×
20Houston RocketsSports4.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Antonio Spurs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Antonio Spurs audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.18×
Need for SecurityCONSERVATISM1.13×
Family OrientationCONSERVATISM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Antonio Spurs audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
TravellingTHRILL0.73×
IndulgenceJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Antonio Spurs have in United States?

San Antonio Spurs has an estimated audience of 19,127,820 people in United States, concentrated in Texas and California.

02

What is the gender split and age of San Antonio Spurs fans?

40.7% of San Antonio Spurs fans are female, 59.3% are male, with an average age of 29.6 years.

03

Which brands do San Antonio Spurs fans like most?

San Antonio Spurs fans show strongest brand affinity for Victor Wembanyama (16.15×), Luka Dončić (14.94×), and WNBA (6.07×) over the country average.

04

Where do San Antonio Spurs fans live in United States?

San Antonio Spurs fans in United States are most concentrated in Texas (reach ~8M), California (reach ~1.5M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do San Antonio Spurs fans also like?

Beyond San Antonio Spurs itself, the audience over-indexes on Luka Dončić (14.94×), WNBA (6.07×), Indiana Pacers (11.25×), and Luka Doncic (7.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for San Antonio Spurs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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