Houston Rockets Audience in United States

Houston Rockets logo

Houston Rockets has an estimated audience of 17,872,822 people in United States. 40.7% are female, 59.3% are male, average age 30.0. Top regions: Texas, California, Florida. Top brand affinities: Minnesota Timberwolves, Indiana Pacers, Russell Westbrook, Chris Paul, Los Angeles Clippers.

The average Houston Rockets fan in United States is 30.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Minnesota Timberwolves, Indiana Pacers, Russell Westbrook, with strongest over-indexing on Minnesota Timberwolves (10.55× the country average). Demographically, the Houston Rockets audience skews more male with an average age of 30.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Houston Rockets fans

Demographic split for Houston Rockets audience in United States
MetricValue
Female40.7%
Male59.3%
Average age30.0
Estimated audience size17,872,822

Audience persona

The typical Houston Rockets fan in United States is more male, around 30.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Minnesota Timberwolves.

Top regions in United States

Top regions ranked by reach for Houston Rockets in United States
RegionReachAffinity
Texas12,137,2027.9×
California2,651,0361.35×
Florida1,174,7670.97×
New York886,7570.89×
Georgia600,6821.09×
Illinois532,8210.89×
Ohio515,9690.94×
North Carolina504,2370.94×
Tennessee433,4601.21×
Louisiana414,1121.8×
Pennsylvania388,6840.65×
New Jersey384,2010.85×
Kentucky372,2991.66×
Virginia353,2390.81×
Michigan334,2170.72×
Colorado329,7381.17×
Massachusetts315,7860.9×
Arizona314,2480.86×
Maryland287,4460.94×
Oklahoma270,8031.36×
Indiana259,7230.8×
South Carolina244,4400.91×
Minnesota241,9940.94×
Mississippi237,4941.61×
Alabama228,8460.92×
Missouri221,4220.77×
Washington211,0190.59×
Nevada191,3771.11×
Wisconsin187,2950.7×
Arkansas174,5611.19×
Oregon132,3490.65×
Connecticut131,8190.74×
Kansas122,5420.87×
Utah103,0750.64×
Iowa96,2490.65×
New Mexico80,3180.9×
Hawaii73,9830.96×
Nebraska73,0500.82×
Washington, District of Columbia47,4240.88×
Rhode Island42,6460.75×
West Virginia39,6660.48×
Delaware36,2000.73×
Idaho35,2940.39×
New Hampshire35,0390.5×
Maine33,2910.52×
South Dakota25,6220.62×
North Dakota22,2270.61×
Montana21,0700.42×
Alaska18,3320.48×
Vermont15,2250.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Houston Rockets audience
BrandAffinityCategory
Minnesota Timberwolves10.55×Sports
Indiana Pacers9.44×Sports
Russell Westbrook11.51×Sports
Chris Paul13.83×Sports
Los Angeles Clippers8.75×Sports
New York Knicks7.07×Sports
NBA Finals4.35×Sports
Draymond Green13.96×Sports
Phoenix Suns7.14×Sports
Oklahoma City Thunder5.05×Sports
New Orleans Pelicans8.85×Sports
NBA playoffs4.35×Sports
Memphis Grizzlies9.26×Sports
Klay Thompson11.2×Sports
Utah Jazz7.54×Sports
Washington Wizards8.05×Sports
NBA2.47×Sports
Charlotte Hornets7.14×Sports
Carmelo Anthony9.41×Sports
Giannis Antetokounmpo7.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Houston Rockets audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.92
Early Adopter MentalityPOWER1.47
Family OrientationCONSERVATISM1.32
Social Media UsageJOY1.13
Risk AppetiteTHRILL1.11
Sports ActivityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Houston Rockets
CountryShare
United States53.8%
Brazil4.5%
Canada3.1%

See Houston Rockets audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Houston Rockets have in United States?

Houston Rockets has an estimated audience of 17,872,822 people in United States, concentrated in Texas and California.

What is the gender split and age of Houston Rockets fans?

40.7% of Houston Rockets fans are female, 59.3% are male, with an average age of 30.0 years.

Which brands do Houston Rockets fans like most?

Houston Rockets fans show strongest brand affinity for Minnesota Timberwolves (10.55×), Indiana Pacers (9.44×), and Russell Westbrook (11.51×) over the country average.

Where do Houston Rockets fans live in United States?

Houston Rockets fans in United States are most concentrated in Texas (reach 12,137,202), California (reach 2,651,036), and Florida (reach 1,174,767). These three regions account for the largest share of the active audience.

What other brands do Houston Rockets fans also like?

Beyond Houston Rockets itself, the audience over-indexes on Indiana Pacers (9.44×), Russell Westbrook (11.51×), Chris Paul (13.83×), and Los Angeles Clippers (8.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Houston Rockets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.