Rascasse Audience Intelligence

Houston Rockets Audience in United States

A data profile of the people who buy, follow and care about Houston Rockets in United States — modelled from more than twelve digital signal sources. Houston Rockets has an estimated audience of 17,449,356 people in United States.

#19among Basketball in United States#31among Team in United States#134in Sports

The average Houston Rockets fan in United States is 30.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Minnesota Timberwolves, Chris Paul, Giannis Antetokounmpo, with strongest over-indexing on Minnesota Timberwolves (10.55× the country average).

Demographically, the Houston Rockets audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Houston Rockets fan in United States is more male, around 30.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Minnesota Timberwolves.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Houston Rockets profile in United States.

Audience size
17.4M
in United States
Gender
40.7%♀
59.3% male
Age
30.0
average years
Country rank
#1947
Team in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Houston Rockets fans

40.7% are female, 59.3% are male, average age 30.0.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Houston Rockets audience in United States
MetricValue
Female40.7%
Male59.3%
Average age30.0
Estimated audience size17,449,356
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Houston Rockets audience in United States
Age bracketShare%
16-1948%
20-2920%
30-3914%
40-4910%
50+8%
Fig. 04

Worldwide distribution

50.8%

of the worldwide Houston Rockets audience comes from United States.

Worldwide audience distribution share by country for Houston Rockets
CountryShare
United States50.8%
Brazil4.3%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Houston Rockets audience in United States is strongest.

Fig. 05

Top regions by affinity

Houston Rockets fans by region: top regions in United States
#RegionReachAffinity×
01Texas~11M7.46×
02Kentucky~400K1.98×
03Mississippi~300K1.84×
04Louisiana~400K1.79×
05Oklahoma~300K1.41×
06Minnesota~400K1.37×
07Arkansas~200K1.30×
08Alabama~300K1.18×
09Arizona~400K1.17×
10Colorado~300K1.16×
11California~2M1.13×
12Georgia~600K1.09×
13Tennessee~400K1.07×
14Nevada~200K1.02×
15Hawaii~80K1.00×
16South Carolina~300K0.98×
17Maryland~300K0.93×
18New Mexico~80K0.92×
19Florida~1M0.89×
20North Carolina~500K0.88×
21Washington, District of Columbia~50K0.85×
22Illinois~500K0.83×
23Ohio~500K0.82×
24New York~800K0.81×
25Nebraska~70K0.80×
26Missouri~200K0.79×
27Virginia~300K0.78×
28North Dakota~30K0.78×
29New Jersey~300K0.77×
30Kansas~100K0.77×
31Massachusetts~300K0.76×
32Indiana~200K0.76×
33Delaware~40K0.75×
34Connecticut~100K0.73×
35South Dakota~30K0.73×
36Michigan~300K0.71×
37Rhode Island~40K0.70×
38Iowa~100K0.66×
39Wisconsin~200K0.65×
40Alaska~20K0.64×
41Oregon~100K0.63×
42Pennsylvania~400K0.61×
43Washington~200K0.60×
44Utah~90K0.58×
45West Virginia~40K0.53×
46Maine~30K0.50×
47Vermont~20K0.50×
48New Hampshire~30K0.48×
49Montana~20K0.47×
50Idaho~40K0.46×
Fig. 06

Affinity by region

Affinity by region — Houston Rockets, United States
0.46×1.00×7.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Houston Rockets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Houston Rockets audience
#·InterestCategoryAffinity×
01Draymond GreenSports13.96×
02Chris PaulSports13.83×
03Russell WestbrookSports11.51×
04Klay ThompsonSports11.20×
05Minnesota TimberwolvesSports10.55×
06Anthony Davis (basketball)Sports9.55×
07Indiana PacersSports9.44×
08Carmelo AnthonySports9.41×
09Memphis GrizzliesSports9.26×
10New Orleans PelicansSports8.85×
11Los Angeles ClippersSports8.75×
12Giannis AntetokounmpoSports7.77×
13Utah JazzSports7.54×
14Phoenix SunsSports7.14×
15New York KnicksSports7.07×
16Victor WembanyamaSports6.82×
17San Antonio SpursSports5.76×
18Oklahoma City ThunderSports5.05×
19NBA FinalsSports4.35×
20NBA playoffsSports4.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Houston Rockets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Houston Rockets audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.38×
Social Media UsageJOY1.13×
Risk AppetiteTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Houston Rockets audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.70×
DIY MentalityTHRILL0.70×
TraditionCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Houston Rockets have in United States?

Houston Rockets has an estimated audience of 17,449,356 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Houston Rockets fans?

40.7% of Houston Rockets fans are female, 59.3% are male, with an average age of 30.0 years.

03

Which brands do Houston Rockets fans like most?

Houston Rockets fans show strongest brand affinity for Minnesota Timberwolves (10.55×), Chris Paul (13.83×), and Giannis Antetokounmpo (7.77×) over the country average.

04

Where do Houston Rockets fans live in United States?

Houston Rockets fans in United States are most concentrated in Texas (reach ~11M), California (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Houston Rockets fans also like?

Beyond Houston Rockets itself, the audience over-indexes on Chris Paul (13.83×), Giannis Antetokounmpo (7.77×), Carmelo Anthony (9.41×), and New York Knicks (7.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Houston Rockets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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