Indiana Pacers Audience in United States

Indiana Pacers logo

Indiana Pacers has an estimated audience of 10,461,866 people in United States. 40.8% are female, 59.2% are male, average age 29.7. Top regions: Indiana, Florida, California. Top brand affinities: Minnesota Timberwolves, Indiana Fever, Phoenix Suns, Memphis Grizzlies, San Antonio Spurs.

The average Indiana Pacers fan in United States is 29.7 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, Florida, California. Top brand affinities include Minnesota Timberwolves, Indiana Fever, Phoenix Suns, with strongest over-indexing on Minnesota Timberwolves (18.18× the country average). Demographically, the Indiana Pacers audience skews more male with an average age of 29.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Indiana Pacers fans

Demographic split for Indiana Pacers audience in United States
MetricValue
Female40.8%
Male59.2%
Average age29.7
Estimated audience size10,461,866

Audience persona

The typical Indiana Pacers fan in United States is more male, around 29.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Minnesota Timberwolves.

Top regions in United States

Top regions ranked by reach for Indiana Pacers in United States
RegionReachAffinity
Indiana2,469,89612.92×
Florida895,3661.26×
California716,7290.62×
Texas585,2590.65×
New York579,5320.99×
Ohio428,7231.33×
Illinois408,1331.17×
Pennsylvania346,7760.98×
Michigan327,3111.2×
Georgia300,5010.93×
North Carolina268,1910.85×
New Jersey244,5140.92×
Wisconsin232,6311.48×
Massachusetts216,2461.05×
Tennessee193,6310.92×
Arizona184,5680.86×
Virginia168,5700.66×
Kentucky162,7181.24×
Louisiana139,7691.04×
South Carolina137,0740.87×
Maryland135,1920.75×
Alabama117,2260.8×
Missouri111,5360.66×
Minnesota107,7340.72×
Colorado106,0220.64×
Iowa94,4421.1×
Mississippi92,3351.07×
Nevada78,3600.77×
Connecticut76,8280.73×
Washington74,5920.36×
Oklahoma74,1300.64×
Arkansas65,5350.76×
Oregon55,7730.47×
Kansas45,4700.55×
Utah34,3200.37×
Rhode Island28,0300.84×
Nebraska26,8940.51×
New Hampshire26,2090.64×
New Mexico25,6400.49×
Delaware24,9070.86×
Maine24,7330.66×
Hawaii24,6450.55×
Washington, District of Columbia24,3300.77×
West Virginia20,0390.41×
Idaho15,9050.3×
South Dakota11,5160.48×
Alaska11,2570.5×
North Dakota10,6570.5×
Montana9,5750.33×
Vermont8,3530.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indiana Pacers audience
BrandAffinityCategory
Minnesota Timberwolves18.18×Sports
Indiana Fever21.24×Sports
Phoenix Suns13.49×Sports
Memphis Grizzlies17.86×Sports
San Antonio Spurs13.32×Sports
Los Angeles Clippers15.24×Sports
Washington Wizards15.23×Sports
Utah Jazz13.63×Sports
Jayson Tatum16.56×Sports
Klay Thompson18.29×Sports
Chris Paul20.11×Sports
Charlotte Hornets12.48×Sports
Nikola Jokić21.79×Sports
Brooklyn Nets10.94×Sports
New Orleans Pelicans13.26×Sports
Houston Rockets8.95×Sports
Kawhi Leonard17.48×Sports
New York Knicks9.65×Sports
Stephen Curry12.32×Sports
Luka Doncic12.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indiana Pacers audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.03
Family OrientationCONSERVATISM1.27
Convenience OrientationPREMIUM1.21
SustainabilityBALANCE1.17
Social Media UsageJOY1.09
Early Adopter MentalityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Indiana Pacers
CountryShare
United States60.6%
Brazil4.1%
Canada3.6%

See Indiana Pacers audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Indiana Pacers have in United States?

Indiana Pacers has an estimated audience of 10,461,866 people in United States, concentrated in Indiana and Florida.

What is the gender split and age of Indiana Pacers fans?

40.8% of Indiana Pacers fans are female, 59.2% are male, with an average age of 29.7 years.

Which brands do Indiana Pacers fans like most?

Indiana Pacers fans show strongest brand affinity for Minnesota Timberwolves (18.18×), Indiana Fever (21.24×), and Phoenix Suns (13.49×) over the country average.

Where do Indiana Pacers fans live in United States?

Indiana Pacers fans in United States are most concentrated in Indiana (reach 2,469,896), Florida (reach 895,366), and California (reach 716,729). These three regions account for the largest share of the active audience.

What other brands do Indiana Pacers fans also like?

Beyond Indiana Pacers itself, the audience over-indexes on Indiana Fever (21.24×), Phoenix Suns (13.49×), Memphis Grizzlies (17.86×), and San Antonio Spurs (13.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indiana Pacers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.