Rascasse Audience Intelligence

Indiana Pacers Audience in United States

A data profile of the people who buy, follow and care about Indiana Pacers in United States — modelled from more than twelve digital signal sources. Indiana Pacers has an estimated audience of 7,549,378 people in United States.

#55among Basketball in United States#98among Team in United States#383in Sports

The average Indiana Pacers fan in United States is 29.7 years old, more male, and lives primarily in Indiana.

The audience is concentrated in Indiana, Florida, California.

Top brand affinities include Indiana Fever, Minnesota Timberwolves, San Antonio Spurs, with strongest over-indexing on Indiana Fever (21.24× the country average).

Demographically, the Indiana Pacers audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indiana Pacers fan in United States is more male, around 29.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Indiana Fever.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indiana Pacers profile in United States.

Audience size
7.5M
in United States
Gender
40.8%♀
59.2% male
Age
29.7
average years
Country rank
#4696
Team in United States
Fig. 01

Search interest · 12-month trend

-95%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indiana Pacers fans

40.8% are female, 59.2% are male, average age 29.7.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Indiana Pacers audience in United States
MetricValue
Female40.8%
Male59.2%
Average age29.7
Estimated audience size7,549,378
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Indiana Pacers audience in United States
Age bracketShare%
16-1953%
20-2917%
30-3911%
40-499%
50+10%
Fig. 04

Worldwide distribution

53.6%

of the worldwide Indiana Pacers audience comes from United States.

Worldwide audience distribution share by country for Indiana Pacers
CountryShare
United States53.6%
Canada4.6%
Philippines4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indiana Pacers audience in United States is strongest.

Fig. 05

Top regions by affinity

Indiana Pacers fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~2.5M12.98×
02Wisconsin~200K1.32×
03Ohio~400K1.28×
04Kentucky~200K1.26×
05Florida~800K1.18×
06Mississippi~100K1.14×
07Michigan~300K1.12×
08Illinois~400K1.11×
09Iowa~90K1.06×
10Louisiana~100K1.01×
11Massachusetts~200K1.00×
12Tennessee~200K0.94×
13New York~500K0.93×
14Pennsylvania~300K0.89×
15Georgia~300K0.89×
16Oklahoma~100K0.89×
17New Jersey~200K0.87×
18Arizona~200K0.85×
19Delaware~20K0.85×
20South Carolina~100K0.84×
21Rhode Island~30K0.83×
22North Carolina~300K0.82×
23Alabama~100K0.82×
24Washington, District of Columbia~20K0.79×
25Nevada~80K0.78×
26Arkansas~70K0.78×
27Maryland~100K0.77×
28Connecticut~80K0.75×
29Missouri~100K0.71×
30Minnesota~100K0.71×
31Virginia~200K0.69×
32Alaska~20K0.68×
33Maine~20K0.67×
34Texas~600K0.65×
35New Hampshire~30K0.65×
36California~700K0.63×
37Colorado~100K0.63×
38Hawaii~30K0.61×
39North Dakota~10K0.58×
40Kansas~50K0.57×
41South Dakota~10K0.55×
42Nebraska~30K0.54×
43New Mexico~30K0.54×
44Vermont~10K0.53×
45Oregon~60K0.52×
46West Virginia~20K0.49×
47Utah~40K0.44×
48Washington~90K0.42×
49Montana~10K0.42×
50Idaho~20K0.39×
Fig. 06

Affinity by region

Affinity by region — Indiana Pacers, United States
0.39×1.00×12.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indiana Pacers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indiana Pacers audience
#·InterestCategoryAffinity×
01Indiana FeverSports21.24×
02Chris PaulSports20.11×
03Klay ThompsonSports18.29×
04Minnesota TimberwolvesSports18.18×
05Memphis GrizzliesSports17.86×
06Kawhi LeonardSports17.48×
07Jayson TatumSports16.56×
08Los Angeles ClippersSports15.24×
09Washington WizardsSports15.23×
10Carmelo AnthonySports14.48×
11Utah JazzSports13.63×
12Phoenix SunsSports13.49×
13San Antonio SpursSports13.32×
14New Orleans PelicansSports13.26×
15Sophie CunninghamSports12.92×
16Luka DoncicSports12.50×
17Charlotte HornetsSports12.48×
18Brooklyn NetsSports10.94×
19Victor WembanyamaSports10.90×
20New York KnicksSports9.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indiana Pacers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indiana Pacers audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.59×
Social Media UsageJOY1.13×
Risk AppetiteTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indiana Pacers audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.60×
Design AffinityPREMIUM0.62×
TravellingTHRILL0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indiana Pacers have in United States?

Indiana Pacers has an estimated audience of 7,549,378 people in United States, concentrated in Indiana and Florida.

02

What is the gender split and age of Indiana Pacers fans?

40.8% of Indiana Pacers fans are female, 59.2% are male, with an average age of 29.7 years.

03

Which brands do Indiana Pacers fans like most?

Indiana Pacers fans show strongest brand affinity for Indiana Fever (21.24×), Minnesota Timberwolves (18.18×), and San Antonio Spurs (13.32×) over the country average.

04

Where do Indiana Pacers fans live in United States?

Indiana Pacers fans in United States are most concentrated in Indiana (reach ~2.5M), Florida (reach ~800K), and California (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Indiana Pacers fans also like?

Beyond Indiana Pacers itself, the audience over-indexes on Minnesota Timberwolves (18.18×), San Antonio Spurs (13.32×), Chris Paul (20.11×), and Phoenix Suns (13.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Indiana Pacers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indiana Pacers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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