Rascasse Audience Intelligence

Memphis Grizzlies Audience in United States

A data profile of the people who buy, follow and care about Memphis Grizzlies in United States — modelled from more than twelve digital signal sources. Memphis Grizzlies has an estimated audience of 7,079,736 people in United States.

#58among Basketball in United States#106among Team in United States#399in Sports

The average Memphis Grizzlies fan in United States is 29.6 years old, more male, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, California, Texas.

Top brand affinities include Phoenix Suns, Minnesota Timberwolves, Ja Morant, with strongest over-indexing on Phoenix Suns (21.57× the country average).

Demographically, the Memphis Grizzlies audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Memphis Grizzlies fan in United States is more male, around 29.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Phoenix Suns.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Memphis Grizzlies profile in United States.

Audience size
7.1M
in United States
Gender
36.9%♀
63.1% male
Age
29.6
average years
Country rank
#4965
Team in United States
Fig. 01

Search interest · 12-month trend

-70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Memphis Grizzlies fans

36.9% are female, 63.1% are male, average age 29.6.

Fig. 02

Gender split

36.9%
Female
63.1%
Male
Demographic split for Memphis Grizzlies audience in United States
MetricValue
Female36.9%
Male63.1%
Average age29.6
Estimated audience size7,079,736
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Memphis Grizzlies audience in United States
Age bracketShare%
16-1952%
20-2918%
30-3912%
40-499%
50+9%
Fig. 04

Worldwide distribution

57.7%

of the worldwide Memphis Grizzlies audience comes from United States.

Worldwide audience distribution share by country for Memphis Grizzlies
CountryShare
United States57.7%
Brazil7.4%
Philippines3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Memphis Grizzlies audience in United States is strongest.

Fig. 05

Top regions by affinity

Memphis Grizzlies fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~1.5M10.99×
02Mississippi~400K6.13×
03Arkansas~200K3.55×
04Alabama~100K1.21×
05Indiana~200K1.20×
06Louisiana~100K1.06×
07Missouri~100K0.99×
08Georgia~200K0.95×
09Kentucky~90K0.91×
10Oklahoma~80K0.89×
11South Carolina~100K0.85×
12Colorado~100K0.81×
13North Carolina~200K0.80×
14Florida~400K0.78×
15Ohio~200K0.78×
16Texas~500K0.77×
17Illinois~200K0.77×
18California~600K0.76×
19Nevada~50K0.73×
20Maryland~90K0.69×
21Minnesota~80K0.68×
22Hawaii~20K0.65×
23Washington, District of Columbia~20K0.65×
24New York~300K0.62×
25Michigan~100K0.61×
26Connecticut~50K0.61×
27Virginia~100K0.59×
28Massachusetts~90K0.59×
29Rhode Island~10K0.59×
30Arizona~90K0.57×
31Kansas~30K0.56×
32New Mexico~20K0.56×
33Delaware~10K0.56×
34New Jersey~100K0.55×
35West Virginia~20K0.55×
36Oregon~50K0.54×
37Wisconsin~60K0.53×
38Iowa~30K0.51×
39Nebraska~20K0.51×
40Pennsylvania~100K0.50×
41South Dakota~9K0.48×
42Utah~30K0.47×
43North Dakota~7K0.47×
44Washington~70K0.44×
45Maine~10K0.44×
46New Hampshire~10K0.43×
47Montana~9K0.41×
48Alaska~6K0.39×
49Vermont~5K0.39×
50Idaho~10K0.36×
Fig. 06

Affinity by region

Affinity by region — Memphis Grizzlies, United States
0.36×1.00×10.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Memphis Grizzlies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Memphis Grizzlies audience
#·InterestCategoryAffinity×
01Kyle LowrySports57.40×
02Blake GriffinSports29.13×
03Dillon BrooksSports24.91×
04Chris PaulSports23.60×
05Minnesota TimberwolvesSports21.93×
06Phoenix SunsSports21.57×
07Klay ThompsonSports21.08×
08Indiana PacersSports19.85×
09Ja MorantSports19.71×
10Los Angeles ClippersSports17.94×
11Washington WizardsSports17.88×
12Carmelo AnthonySports17.57×
13Utah JazzSports16.01×
14New Orleans PelicansSports15.03×
15Stephen CurrySports14.80×
16Charlotte HornetsSports13.85×
17Brooklyn NetsSports12.50×
18New York KnicksSports11.50×
19San Antonio SpursSports10.63×
20Houston RocketsSports9.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Memphis Grizzlies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Memphis Grizzlies audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.85×
Risk AppetiteTHRILL1.23×
SustainabilityBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Memphis Grizzlies audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.65×
TraditionCONSERVATISM0.65×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Memphis Grizzlies have in United States?

Memphis Grizzlies has an estimated audience of 7,079,736 people in United States, concentrated in Tennessee and California.

02

What is the gender split and age of Memphis Grizzlies fans?

36.9% of Memphis Grizzlies fans are female, 63.1% are male, with an average age of 29.6 years.

03

Which brands do Memphis Grizzlies fans like most?

Memphis Grizzlies fans show strongest brand affinity for Phoenix Suns (21.57×), Minnesota Timberwolves (21.93×), and Ja Morant (19.71×) over the country average.

04

Where do Memphis Grizzlies fans live in United States?

Memphis Grizzlies fans in United States are most concentrated in Tennessee (reach ~1.5M), California (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Memphis Grizzlies fans also like?

Beyond Memphis Grizzlies itself, the audience over-indexes on Minnesota Timberwolves (21.93×), Ja Morant (19.71×), Chris Paul (23.6×), and Carmelo Anthony (17.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Memphis Grizzlies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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