Memphis Grizzlies Audience in United States

Memphis Grizzlies logo

Memphis Grizzlies has an estimated audience of 7,681,635 people in United States. 36.9% are female, 63.1% are male, average age 29.6. Top regions: Tennessee, California, Texas. Top brand affinities: Minnesota Timberwolves, Phoenix Suns, Indiana Pacers, Ja Morant, Los Angeles Clippers.

The average Memphis Grizzlies fan in United States is 29.6 years old, more male, and lives primarily in Tennessee. The audience is concentrated in Tennessee, California, Texas. Top brand affinities include Minnesota Timberwolves, Phoenix Suns, Indiana Pacers, with strongest over-indexing on Minnesota Timberwolves (21.93× the country average). Demographically, the Memphis Grizzlies audience skews more male with an average age of 29.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Memphis Grizzlies fans

Demographic split for Memphis Grizzlies audience in United States
MetricValue
Female36.9%
Male63.1%
Average age29.6
Estimated audience size7,681,635

Audience persona

The typical Memphis Grizzlies fan in United States is more male, around 29.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Minnesota Timberwolves.

Top regions in United States

Top regions ranked by reach for Memphis Grizzlies in United States
RegionReachAffinity
Tennessee1,656,92210.75×
California742,6690.88×
Texas540,0690.82×
Florida429,7800.83×
Mississippi353,7395.59×
New York288,3170.67×
Georgia236,6311×
Illinois216,3830.85×
Arkansas211,1163.34×
Ohio203,7330.86×
North Carolina197,8550.86×
Indiana193,6091.38×
Pennsylvania133,3810.52×
Michigan125,9160.63×
Missouri118,9730.96×
Alabama116,0341.08×
Virginia115,1460.62×
New Jersey113,3800.58×
Colorado112,3070.93×
South Carolina102,2460.88×
Louisiana101,6131.03×
Massachusetts97,1940.64×
Maryland92,4680.7×
Kentucky89,0760.92×
Minnesota81,1650.74×
Arizona80,9570.52×
Oklahoma80,9190.95×
Washington66,5740.43×
Wisconsin62,0250.54×
Nevada57,5430.77×
Connecticut45,6560.59×
Oregon44,7100.51×
Kansas34,4630.57×
Iowa32,2860.51×
Utah29,9060.43×
Hawaii22,2410.67×
New Mexico21,7050.56×
Nebraska19,4880.51×
West Virginia16,5910.46×
Washington, District of Columbia15,3760.67×
Rhode Island14,0260.57×
New Hampshire12,4280.41×
Idaho11,5770.3×
Maine11,1850.41×
Delaware11,1730.53×
South Dakota7,4770.42×
Montana7,4630.35×
North Dakota6,1710.39×
Vermont4,1020.3×
Wyoming3,9290.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Memphis Grizzlies audience
BrandAffinityCategory
Minnesota Timberwolves21.93×Sports
Phoenix Suns21.57×Sports
Indiana Pacers19.85×Sports
Ja Morant19.71×Sports
Los Angeles Clippers17.94×Sports
Washington Wizards17.88×Sports
Utah Jazz16.01×Sports
Chris Paul23.6×Sports
Klay Thompson21.08×Sports
Kyle Lowry57.4×Sports
Charlotte Hornets13.85×Sports
Brooklyn Nets12.5×Sports
New York Knicks11.5×Sports
Stephen Curry14.8×Sports
New Orleans Pelicans15.03×Sports
Carmelo Anthony17.57×Sports
Houston Rockets9.76×Sports
Dillon Brooks24.91×Sports
San Antonio Spurs10.63×Sports
Russell Westbrook14.95×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Memphis Grizzlies audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.13
SustainabilityBALANCE1.3
Convenience OrientationPREMIUM1.25
Social Media UsageJOY1.17
Family OrientationCONSERVATISM1.17
Early Adopter MentalityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Memphis Grizzlies
CountryShare
United States59.8%
Brazil7.6%
Philippines3.5%

See Memphis Grizzlies audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Memphis Grizzlies have in United States?

Memphis Grizzlies has an estimated audience of 7,681,635 people in United States, concentrated in Tennessee and California.

What is the gender split and age of Memphis Grizzlies fans?

36.9% of Memphis Grizzlies fans are female, 63.1% are male, with an average age of 29.6 years.

Which brands do Memphis Grizzlies fans like most?

Memphis Grizzlies fans show strongest brand affinity for Minnesota Timberwolves (21.93×), Phoenix Suns (21.57×), and Indiana Pacers (19.85×) over the country average.

Where do Memphis Grizzlies fans live in United States?

Memphis Grizzlies fans in United States are most concentrated in Tennessee (reach 1,656,922), California (reach 742,669), and Texas (reach 540,069). These three regions account for the largest share of the active audience.

What other brands do Memphis Grizzlies fans also like?

Beyond Memphis Grizzlies itself, the audience over-indexes on Phoenix Suns (21.57×), Indiana Pacers (19.85×), Ja Morant (19.71×), and Los Angeles Clippers (17.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Memphis Grizzlies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.