Rascasse Audience Intelligence

Brooklyn Nets Audience in United States

A data profile of the people who buy, follow and care about Brooklyn Nets in United States — modelled from more than twelve digital signal sources. Brooklyn Nets has an estimated audience of 13,034,717 people in United States.

#31among Basketball in United States#54among Team in United States#202in Sports

The average Brooklyn Nets fan in United States is 29.5 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Minnesota Timberwolves, Phoenix Suns, Chris Paul, with strongest over-indexing on Minnesota Timberwolves (14.94× the country average).

Demographically, the Brooklyn Nets audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brooklyn Nets fan in United States is more male, around 29.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Minnesota Timberwolves.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brooklyn Nets profile in United States.

Audience size
13M
in United States
Gender
41.1%♀
58.9% male
Age
29.5
average years
Country rank
#2733
Team in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brooklyn Nets fans

41.1% are female, 58.9% are male, average age 29.5.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Brooklyn Nets audience in United States
MetricValue
Female41.1%
Male58.9%
Average age29.5
Estimated audience size13,034,717
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Brooklyn Nets audience in United States
Age bracketShare%
16-1950%
20-2920%
30-3913%
40-4910%
50+8%
Fig. 04

Worldwide distribution

56.6%

of the worldwide Brooklyn Nets audience comes from United States.

Worldwide audience distribution share by country for Brooklyn Nets
CountryShare
United States56.6%
Brazil7.1%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brooklyn Nets audience in United States is strongest.

Fig. 05

Top regions by affinity

Brooklyn Nets fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~1.5M4.32×
02New York~3M4.26×
03Connecticut~300K2.25×
04Florida~1M1.29×
05Mississippi~100K1.26×
06Pennsylvania~500K1.24×
07Louisiana~200K1.23×
08Delaware~40K1.17×
09Georgia~500K1.14×
10North Carolina~400K1.14×
11Maryland~300K1.13×
12Massachusetts~300K1.11×
13Washington, District of Columbia~40K1.11×
14Ohio~400K1.07×
15South Carolina~200K1.06×
16Rhode Island~40K1.06×
17Illinois~400K1.00×
18Arizona~300K0.99×
19Virginia~300K0.98×
20Michigan~300K0.96×
21Alabama~200K0.96×
22Indiana~200K0.95×
23Tennessee~200K0.94×
24Nevada~100K0.89×
25Colorado~200K0.88×
26Arkansas~90K0.88×
27North Dakota~20K0.85×
28Alaska~20K0.82×
29California~1M0.81×
30Texas~900K0.81×
31Oklahoma~100K0.80×
32Kentucky~100K0.78×
33Maine~40K0.77×
34Vermont~20K0.77×
35Wisconsin~100K0.73×
36Utah~80K0.73×
37New Hampshire~40K0.71×
38Missouri~100K0.70×
39Hawaii~40K0.67×
40Minnesota~100K0.65×
41Kansas~60K0.63×
42West Virginia~40K0.61×
43Iowa~60K0.60×
44Nebraska~40K0.59×
45Washington~100K0.57×
46Oregon~90K0.57×
47New Mexico~40K0.54×
48South Dakota~20K0.52×
49Idaho~30K0.48×
50Montana~20K0.47×
Fig. 06

Affinity by region

Affinity by region — Brooklyn Nets, United States
0.47×1.00×4.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brooklyn Nets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brooklyn Nets audience
#·InterestCategoryAffinity×
01Kyle LowrySports33.19×
02Blake GriffinSports19.39×
03Chris PaulSports16.09×
04Minnesota TimberwolvesSports14.94×
05Klay ThompsonSports14.63×
06Memphis GrizzliesSports13.84×
07Indiana PacersSports13.46×
08Carmelo AnthonySports12.41×
09Washington WizardsSports12.36×
10Los Angeles ClippersSports12.32×
11Phoenix SunsSports11.31×
12Utah JazzSports10.73×
13New Orleans PelicansSports10.49×
14Stephen CurrySports10.27×
15Charlotte HornetsSports10.15×
16New York KnicksSports9.15×
17San Antonio SpursSports7.38×
18Houston RocketsSports7.14×
19Victor WembanyamaSports7.02×
20Giannis AntetokounmpoSports6.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brooklyn Nets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brooklyn Nets audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.70×
Risk AppetiteTHRILL1.30×
Social Media UsageJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brooklyn Nets audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
TraditionCONSERVATISM0.82×
TravellingTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brooklyn Nets have in United States?

Brooklyn Nets has an estimated audience of 13,034,717 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Brooklyn Nets fans?

41.1% of Brooklyn Nets fans are female, 58.9% are male, with an average age of 29.5 years.

03

Which brands do Brooklyn Nets fans like most?

Brooklyn Nets fans show strongest brand affinity for Minnesota Timberwolves (14.94×), Phoenix Suns (11.31×), and Chris Paul (16.09×) over the country average.

04

Where do Brooklyn Nets fans live in United States?

Brooklyn Nets fans in United States are most concentrated in New York (reach ~3M), New Jersey (reach ~1.5M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Brooklyn Nets fans also like?

Beyond Brooklyn Nets itself, the audience over-indexes on Phoenix Suns (11.31×), Chris Paul (16.09×), Carmelo Anthony (12.41×), and Los Angeles Clippers (12.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brooklyn Nets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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