Brooklyn Nets Audience in United States

Brooklyn Nets logo

Brooklyn Nets has an estimated audience of 12,954,835 people in United States. 41.1% are female, 58.9% are male, average age 29.5. Top regions: New York, New Jersey, California. Top brand affinities: Minnesota Timberwolves, Indiana Pacers, Phoenix Suns, Los Angeles Clippers, Memphis Grizzlies.

The average Brooklyn Nets fan in United States is 29.5 years old, more male, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Minnesota Timberwolves, Indiana Pacers, Phoenix Suns, with strongest over-indexing on Minnesota Timberwolves (14.94× the country average). Demographically, the Brooklyn Nets audience skews more male with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Brooklyn Nets fans

Demographic split for Brooklyn Nets audience in United States
MetricValue
Female41.1%
Male58.9%
Average age29.5
Estimated audience size12,954,835

Audience persona

The typical Brooklyn Nets fan in United States is more male, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Minnesota Timberwolves.

Top regions in United States

Top regions ranked by reach for Brooklyn Nets in United States
RegionReachAffinity
New York3,230,0494.46×
New Jersey1,413,9974.29×
California1,258,7450.88×
Florida1,192,9221.36×
Texas929,8650.83×
Pennsylvania598,9271.37×
Georgia490,7631.23×
North Carolina482,3471.24×
Ohio473,0411.19×
Illinois441,8971.02×
Michigan329,2120.97×
Virginia320,8831.02×
Massachusetts296,3431.16×
Arizona293,8861.11×
Connecticut293,1692.26×
Tennessee263,4581.01×
Maryland258,5741.16×
Indiana230,5920.97×
South Carolina219,4781.13×
Louisiana209,2101.25×
Alabama177,7920.98×
Wisconsin146,1880.75×
Colorado144,7650.71×
Mississippi133,1191.25×
Kentucky132,8310.82×
Missouri127,2940.61×
Washington124,9030.48×
Nevada114,4300.91×
Minnesota104,9490.57×
Oklahoma102,0950.71×
Arkansas94,6670.89×
Oregon85,9760.58×
Kansas64,3450.63×
Iowa58,0730.54×
Utah56,6440.49×
Rhode Island44,0961.07×
Delaware43,4831.22×
Washington, District of Columbia43,2571.11×
West Virginia35,3060.59×
New Hampshire34,5290.68×
Nebraska34,5040.53×
Maine32,8540.71×
Hawaii31,5440.57×
New Mexico31,1310.48×
Idaho22,6680.35×
Alaska22,3310.81×
Vermont15,6010.69×
South Dakota10,9070.36×
North Dakota10,7340.4×
Montana9,6350.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brooklyn Nets audience
BrandAffinityCategory
Minnesota Timberwolves14.94×Sports
Indiana Pacers13.46×Sports
Phoenix Suns11.31×Sports
Los Angeles Clippers12.32×Sports
Memphis Grizzlies13.84×Sports
Washington Wizards12.36×Sports
Utah Jazz10.73×Sports
New York Knicks9.15×Sports
Klay Thompson14.63×Sports
Charlotte Hornets10.15×Sports
Chris Paul16.09×Sports
New Orleans Pelicans10.49×Sports
Stephen Curry10.27×Sports
Carmelo Anthony12.41×Sports
Houston Rockets7.14×Sports
Russell Westbrook10.84×Sports
San Antonio Spurs7.38×Sports
Kyle Lowry33.19×Sports
Oklahoma City Thunder5.05×Sports
Blake Griffin19.39×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brooklyn Nets audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.92
Family OrientationCONSERVATISM1.56
Early Adopter MentalityPOWER1.25
SustainabilityBALANCE1.24
ExtroversionTHRILL1.19
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Brooklyn Nets
CountryShare
United States56.4%
Brazil7.2%
Canada4.4%

See Brooklyn Nets audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Brooklyn Nets have in United States?

Brooklyn Nets has an estimated audience of 12,954,835 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Brooklyn Nets fans?

41.1% of Brooklyn Nets fans are female, 58.9% are male, with an average age of 29.5 years.

Which brands do Brooklyn Nets fans like most?

Brooklyn Nets fans show strongest brand affinity for Minnesota Timberwolves (14.94×), Indiana Pacers (13.46×), and Phoenix Suns (11.31×) over the country average.

Where do Brooklyn Nets fans live in United States?

Brooklyn Nets fans in United States are most concentrated in New York (reach 3,230,049), New Jersey (reach 1,413,997), and California (reach 1,258,745). These three regions account for the largest share of the active audience.

What other brands do Brooklyn Nets fans also like?

Beyond Brooklyn Nets itself, the audience over-indexes on Indiana Pacers (13.46×), Phoenix Suns (11.31×), Los Angeles Clippers (12.32×), and Memphis Grizzlies (13.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brooklyn Nets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.