Rascasse Audience Intelligence

New York Knicks Audience in United States

A data profile of the people who buy, follow and care about New York Knicks in United States — modelled from more than twelve digital signal sources. New York Knicks has an estimated audience of 17,634,787 people in United States.

#18among Basketball in United States#30among Team in United States#132in Sports

The average New York Knicks fan in United States is 29.6 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Florida, New Jersey.

Top brand affinities include Luka Dončić, NBA playoffs, NBA Finals, with strongest over-indexing on Luka Dončić (20.17× the country average).

Demographically, the New York Knicks audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York Knicks fan in United States is more male, around 29.6 years old, with strong Indulgence tendencies and a notable affinity for Luka Dončić.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York Knicks profile in United States.

Audience size
17.6M
in United States
Gender
42.7%♀
57.3% male
Age
29.6
average years
Country rank
#1923
Team in United States
Fig. 01

Search interest · 12-month trend

+119%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York Knicks fans

42.7% are female, 57.3% are male, average age 29.6.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for New York Knicks audience in United States
MetricValue
Female42.7%
Male57.3%
Average age29.6
Estimated audience size17,634,787
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the New York Knicks audience in United States
Age bracketShare%
16-1950%
20-2919%
30-3913%
40-4910%
50+8%
Fig. 04

Worldwide distribution

61.6%

of the worldwide New York Knicks audience comes from United States.

Worldwide audience distribution share by country for New York Knicks
CountryShare
United States61.6%
Canada4.0%
Japan3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York Knicks audience in United States is strongest.

Fig. 05

Top regions by affinity

New York Knicks fans by region: top regions in United States
#RegionReachAffinity×
01New York~3.5M4.41×
02New Jersey~1M3.11×
03Connecticut~400K2.90×
04Florida~1.5M1.61×
05Delaware~70K1.57×
06Rhode Island~60K1.34×
07Massachusetts~400K1.32×
08South Carolina~300K1.28×
09Georgia~600K1.25×
10North Carolina~600K1.25×
11Pennsylvania~600K1.20×
12Ohio~500K1.14×
13Mississippi~100K1.11×
14Maryland~300K1.10×
15Michigan~400K1.06×
16Maine~60K1.06×
17Virginia~400K1.05×
18Alabama~200K0.96×
19Oklahoma~200K0.96×
20Vermont~30K0.96×
21Louisiana~200K0.94×
22New Hampshire~60K0.94×
23Washington, District of Columbia~40K0.94×
24Wisconsin~200K0.88×
25Nevada~100K0.86×
26Arizona~300K0.82×
27Indiana~200K0.81×
28Tennessee~200K0.80×
29Illinois~400K0.79×
30Minnesota~200K0.78×
31Arkansas~100K0.78×
32Texas~1M0.77×
33West Virginia~50K0.75×
34Kentucky~100K0.72×
35Hawaii~40K0.69×
36Colorado~200K0.68×
37New Mexico~50K0.67×
38California~1M0.64×
39Iowa~80K0.60×
40North Dakota~20K0.60×
41Alaska~20K0.59×
42South Dakota~20K0.58×
43Missouri~100K0.56×
44Kansas~60K0.53×
45Nebraska~40K0.53×
46Washington~200K0.50×
47Montana~20K0.50×
48Oregon~80K0.48×
49Utah~60K0.48×
50Idaho~30K0.39×
Fig. 06

Affinity by region

Affinity by region — New York Knicks, United States
0.39×1.00×4.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York Knicks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York Knicks audience
#·InterestCategoryAffinity×
01Tom ThibodeauSports31.17×
02Patrick EwingSports29.03×
03Luka DončićSports20.17×
04Kristaps PorziņģisSports16.03×
05Los Angeles ChargersSports7.14×
06Devin BookerSports7.08×
07De'Aaron FoxSports6.96×
08NBA playoffsSports5.42×
09NBA FinalsSports5.21×
10NBA TVSports5.20×
11Caitlin ClarkSports5.10×
12WNBASports4.97×
13Minnesota TimberwolvesSports3.97×
14Sneaker collectingFashion & Accessoires3.36×
15Gaming computerTechnology & Electronics3.24×
16Giannis AntetokounmpoSports3.19×
17PC gameGames3.17×
18Anime conventionLiterature2.64×
19Curly HairBeauty & Wellness2.56×
20Strength trainingSports1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York Knicks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York Knicks audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.11×
Career OrientationPOWER1.09×
Luxury OrientationPREMIUM1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York Knicks audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.38×
CreativityOPEN0.42×
TraditionCONSERVATISM0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York Knicks have in United States?

New York Knicks has an estimated audience of 17,634,787 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of New York Knicks fans?

42.7% of New York Knicks fans are female, 57.3% are male, with an average age of 29.6 years.

03

Which brands do New York Knicks fans like most?

New York Knicks fans show strongest brand affinity for Luka Dončić (20.17×), NBA playoffs (5.42×), and NBA Finals (5.21×) over the country average.

04

Where do New York Knicks fans live in United States?

New York Knicks fans in United States are most concentrated in New York (reach ~3.5M), Florida (reach ~1.5M), and New Jersey (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do New York Knicks fans also like?

Beyond New York Knicks itself, the audience over-indexes on NBA playoffs (5.42×), NBA Finals (5.21×), Patrick Ewing (29.03×), and WNBA (4.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for New York Knicks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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