New York Knicks Audience in United States

New York Knicks logo

New York Knicks has an estimated audience of 15,190,931 people in United States. 42.7% are female, 57.3% are male, average age 29.6. Top regions: New York, Florida, New Jersey. Top brand affinities: Luka Dončić, Tom Thibodeau, NBA Finals, NBA playoffs, Patrick Ewing.

The average New York Knicks fan in United States is 29.6 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Florida, New Jersey. Top brand affinities include Luka Dončić, Tom Thibodeau, NBA Finals, with strongest over-indexing on Luka Dončić (20.17× the country average). Demographically, the New York Knicks audience skews more male with an average age of 29.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of New York Knicks fans

Demographic split for New York Knicks audience in United States
MetricValue
Female42.7%
Male57.3%
Average age29.6
Estimated audience size15,190,931

Audience persona

The typical New York Knicks fan in United States is more male, around 29.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Luka Dončić.

Top regions in United States

Top regions ranked by reach for New York Knicks in United States
RegionReachAffinity
New York4,351,0395.13×
Florida1,798,0501.75×
New Jersey1,366,0673.54×
California1,088,8880.65×
Texas899,3470.69×
Pennsylvania662,9471.3×
North Carolina608,4151.33×
Georgia596,3621.27×
Ohio538,4311.15×
Connecticut482,6623.17×
Virginia415,6471.12×
Illinois391,8440.77×
Massachusetts373,3081.25×
Maryland289,6361.11×
South Carolina289,2871.27×
Michigan275,6620.69×
Arizona268,1270.86×
Indiana252,5930.91×
Tennessee232,6330.76×
Wisconsin232,1161.02×
Alabama204,7510.96×
Louisiana184,7180.94×
Minnesota165,7510.76×
Colorado148,0150.62×
Kentucky130,2830.68×
Nevada128,7650.88×
Mississippi126,6201.01×
Missouri118,7830.49×
Washington114,3140.38×
Oklahoma99,7490.59×
Arkansas94,1550.75×
Oregon74,7140.43×
Delaware68,8901.64×
Rhode Island64,1481.33×
Iowa63,0470.5×
Kansas56,2280.47×
Utah53,4600.39×
New Hampshire51,7460.86×
West Virginia50,8500.72×
Maine50,0480.92×
Washington, District of Columbia45,4901×
New Mexico44,3710.58×
Hawaii37,6500.58×
Nebraska34,9790.46×
Vermont22,8290.86×
Idaho22,8250.3×
South Dakota17,8850.51×
Montana15,9700.38×
North Dakota15,4060.49×
Alaska15,1240.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York Knicks audience
BrandAffinityCategory
Luka Dončić20.17×Sports
Tom Thibodeau31.17×Sports
NBA Finals5.21×Sports
NBA playoffs5.42×Sports
Patrick Ewing29.03×Sports
WNBA4.97×Sports
Kristaps Porziņģis16.03×Sports
Caitlin Clark5.1×Sports
NBA TV5.2×Sports
Sneaker collecting3.36×Fashion & Accessoires
Minnesota Timberwolves3.97×Sports
Los Angeles Chargers7.14×Sports
PC game3.17×Games
Devin Booker7.08×Sports
Anime convention2.64×Literature
Gaming computer3.24×Technology & Electronics
Department of Motor Vehicles2.92×Cars & Mobility
Curly Hair2.56×Beauty & Wellness
Strength training1.89×Sports
College football1.86×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York Knicks audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.44
Early Adopter MentalityPOWER1.68
Family OrientationCONSERVATISM1.47
Luxury OrientationPREMIUM1.26
Sports ActivityPOWER1.13
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for New York Knicks
CountryShare
United States60.1%
Japan3.7%
Canada3.5%

See New York Knicks audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does New York Knicks have in United States?

New York Knicks has an estimated audience of 15,190,931 people in United States, concentrated in New York and Florida.

What is the gender split and age of New York Knicks fans?

42.7% of New York Knicks fans are female, 57.3% are male, with an average age of 29.6 years.

Which brands do New York Knicks fans like most?

New York Knicks fans show strongest brand affinity for Luka Dončić (20.17×), Tom Thibodeau (31.17×), and NBA Finals (5.21×) over the country average.

Where do New York Knicks fans live in United States?

New York Knicks fans in United States are most concentrated in New York (reach 4,351,039), Florida (reach 1,798,050), and New Jersey (reach 1,366,067). These three regions account for the largest share of the active audience.

What other brands do New York Knicks fans also like?

Beyond New York Knicks itself, the audience over-indexes on Tom Thibodeau (31.17×), NBA Finals (5.21×), NBA playoffs (5.42×), and Patrick Ewing (29.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Knicks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.