Minnesota Timberwolves Audience in United States

Minnesota Timberwolves logo

Minnesota Timberwolves has an estimated audience of 13,872,680 people in United States. 41.5% are female, 58.5% are male, average age 28.0. Top regions: Minnesota, California, Texas. Top brand affinities: WNBA, Indiana Pacers, Phoenix Suns, Los Angeles Clippers, Memphis Grizzlies.

The average Minnesota Timberwolves fan in United States is 28.0 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Texas. Top brand affinities include WNBA, Indiana Pacers, Phoenix Suns, with strongest over-indexing on WNBA (12.01× the country average). Demographically, the Minnesota Timberwolves audience skews more male with an average age of 28.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Minnesota Timberwolves fans

Demographic split for Minnesota Timberwolves audience in United States
MetricValue
Female41.5%
Male58.5%
Average age28.0
Estimated audience size13,872,680

Audience persona

The typical Minnesota Timberwolves fan in United States is more male, around 28.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for WNBA.

Top regions in United States

Top regions ranked by reach for Minnesota Timberwolves in United States
RegionReachAffinity
Minnesota3,600,00018.76×
California685,7200.45×
Texas505,1830.42×
Florida474,1580.5×
New York265,3330.34×
Wisconsin258,2231.24×
Illinois254,1840.55×
Georgia228,0670.53×
North Dakota203,6957.15×
Colorado196,7660.9×
Arizona191,3770.68×
North Carolina171,7810.41×
Ohio170,1600.4×
Iowa137,5291.2×
Michigan131,3170.36×
Tennessee124,8100.45×
Pennsylvania121,4720.26×
South Dakota120,8773.77×
New Jersey113,4170.32×
Virginia113,1760.33×
Louisiana95,2720.53×
Massachusetts94,8110.35×
Indiana92,9280.37×
Missouri91,7590.41×
Maryland87,1790.37×
Alabama86,1680.44×
South Carolina85,5010.41×
Oklahoma80,4980.52×
Washington79,5490.29×
Mississippi64,6020.57×
Kentucky62,1750.36×
Nevada59,3860.44×
Arkansas56,2840.49×
Oregon52,7900.33×
Utah48,6060.39×
Nebraska42,4210.61×
Kansas39,9060.37×
Connecticut36,4680.26×
Montana26,1500.68×
Hawaii25,5310.43×
New Mexico24,6010.35×
Idaho18,9280.27×
Washington, District of Columbia16,7780.4×
Rhode Island13,2060.3×
New Hampshire13,1380.24×
Alaska12,5020.42×
West Virginia12,1980.19×
Maine11,8400.24×
Delaware10,8000.28×
Wyoming9,6310.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minnesota Timberwolves audience
BrandAffinityCategory
WNBA12.01×Sports
Indiana Pacers15.7×Sports
Phoenix Suns13.19×Sports
Los Angeles Clippers14.58×Sports
Memphis Grizzlies16.67×Sports
Washington Wizards14.63×Sports
Minnesota Lynx23.16×Sports
Utah Jazz12.32×Sports
Houston Rockets9.17×Sports
Chris Paul18.77×Sports
Brooklyn Nets10.57×Sports
Caitlin Clark9.26×Sports
Klay Thompson16.53×Sports
Jimmy Butler15.95×Sports
New Orleans Pelicans12.71×Sports
Charlotte Hornets11.1×Sports
New York Knicks9.31×Sports
Stephen Curry11.98×Sports
Andrew Wiggins30.51×Sports
Carmelo Anthony13.8×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minnesota Timberwolves audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.19
Early Adopter MentalityPOWER1.29
Convenience OrientationPREMIUM1.25
Family OrientationCONSERVATISM1.23
SustainabilityBALANCE1.09
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Minnesota Timberwolves
CountryShare
United States61.1%
Brazil4.8%
Canada3.2%

See Minnesota Timberwolves audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Minnesota Timberwolves have in United States?

Minnesota Timberwolves has an estimated audience of 13,872,680 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Minnesota Timberwolves fans?

41.5% of Minnesota Timberwolves fans are female, 58.5% are male, with an average age of 28.0 years.

Which brands do Minnesota Timberwolves fans like most?

Minnesota Timberwolves fans show strongest brand affinity for WNBA (12.01×), Indiana Pacers (15.7×), and Phoenix Suns (13.19×) over the country average.

Where do Minnesota Timberwolves fans live in United States?

Minnesota Timberwolves fans in United States are most concentrated in Minnesota (reach 3,600,000), California (reach 685,720), and Texas (reach 505,183). These three regions account for the largest share of the active audience.

What other brands do Minnesota Timberwolves fans also like?

Beyond Minnesota Timberwolves itself, the audience over-indexes on Indiana Pacers (15.7×), Phoenix Suns (13.19×), Los Angeles Clippers (14.58×), and Memphis Grizzlies (16.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota Timberwolves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.