Rascasse Audience Intelligence

Minnesota Timberwolves Audience in United States

A data profile of the people who buy, follow and care about Minnesota Timberwolves in United States — modelled from more than twelve digital signal sources. Minnesota Timberwolves has an estimated audience of 13,187,404 people in United States.

#30among Basketball in United States#53among Team in United States#197in Sports

The average Minnesota Timberwolves fan in United States is 28.0 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Texas.

Top brand affinities include WNBA, Phoenix Suns, Minnesota Lynx, with strongest over-indexing on WNBA (12.01× the country average).

Demographically, the Minnesota Timberwolves audience skews more male with an average age of 28.0, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minnesota Timberwolves fan in United States is more male, around 28.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WNBA.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minnesota Timberwolves profile in United States.

Audience size
13.2M
in United States
Gender
41.5%♀
58.5% male
Age
28.0
average years
Country rank
#2692
Team in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minnesota Timberwolves fans

41.5% are female, 58.5% are male, average age 28.0.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Minnesota Timberwolves audience in United States
MetricValue
Female41.5%
Male58.5%
Average age28.0
Estimated audience size13,187,404
Fig. 03

Age distribution

Ø 28.0
average years
Age distribution of the Minnesota Timberwolves audience in United States
Age bracketShare%
16-1956%
20-2919%
30-3911%
40-498%
50+6%
Fig. 04

Worldwide distribution

59.5%

of the worldwide Minnesota Timberwolves audience comes from United States.

Worldwide audience distribution share by country for Minnesota Timberwolves
CountryShare
United States59.5%
Brazil4.7%
Philippines3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minnesota Timberwolves audience in United States is strongest.

Fig. 05

Top regions by affinity

Minnesota Timberwolves fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~3.5M19.55×
02North Dakota~200K7.89×
03South Dakota~100K4.07×
04Wisconsin~200K1.18×
05Iowa~100K1.18×
06Colorado~200K0.77×
07Montana~30K0.70×
08Arizona~200K0.68×
09Nebraska~40K0.62×
10Mississippi~60K0.54×
11Illinois~200K0.51×
12Oklahoma~80K0.50×
13Wyoming~10K0.50×
14Louisiana~80K0.47×
15Georgia~200K0.46×
16Arkansas~50K0.45×
17Alaska~10K0.45×
18Florida~400K0.44×
19Hawaii~30K0.43×
20Nevada~60K0.42×
21Alabama~80K0.41×
22Tennessee~100K0.40×
23Texas~500K0.39×
24California~600K0.38×
25Missouri~80K0.38×
26South Carolina~80K0.38×
27New Mexico~30K0.37×
28Washington, District of Columbia~20K0.36×
29North Carolina~100K0.35×
30Utah~40K0.35×
31Kansas~40K0.35×
32Ohio~100K0.34×
33Michigan~100K0.33×
34Maryland~80K0.33×
35Indiana~80K0.32×
36Kentucky~60K0.32×
37Oregon~50K0.31×
38Delaware~10K0.31×
39New York~200K0.30×
40Virginia~100K0.29×
41Massachusetts~80K0.29×
42Idaho~20K0.29×
43Rhode Island~10K0.29×
44New Jersey~100K0.28×
45Washington~80K0.27×
46Connecticut~30K0.24×
47Maine~10K0.24×
48Pennsylvania~100K0.23×
49New Hampshire~10K0.23×
50West Virginia~10K0.22×
Fig. 06

Affinity by region

Affinity by region — Minnesota Timberwolves, United States
0.22×1.00×19.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minnesota Timberwolves audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minnesota Timberwolves audience
#·InterestCategoryAffinity×
01Kyle LowrySports38.73×
02Minnesota LynxSports23.16×
03Chris PaulSports18.77×
04Memphis GrizzliesSports16.67×
05Klay ThompsonSports16.53×
06Indiana PacersSports15.70×
07Washington WizardsSports14.63×
08Los Angeles ClippersSports14.58×
09Carmelo AnthonySports13.80×
10Phoenix SunsSports13.19×
11New Orleans PelicansSports12.71×
12Utah JazzSports12.32×
13WNBASports12.01×
14Stephen CurrySports11.98×
15Charlotte HornetsSports11.10×
16Brooklyn NetsSports10.57×
17New York KnicksSports9.31×
18Caitlin ClarkSports9.26×
19Houston RocketsSports9.17×
20San Antonio SpursSports8.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minnesota Timberwolves audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minnesota Timberwolves audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.58×
Risk AppetiteTHRILL1.07×
Social Media UsageJOY1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minnesota Timberwolves audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.59×
Design AffinityPREMIUM0.61×
MindfulnessBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minnesota Timberwolves have in United States?

Minnesota Timberwolves has an estimated audience of 13,187,404 people in United States, concentrated in Minnesota and California.

02

What is the gender split and age of Minnesota Timberwolves fans?

41.5% of Minnesota Timberwolves fans are female, 58.5% are male, with an average age of 28.0 years.

03

Which brands do Minnesota Timberwolves fans like most?

Minnesota Timberwolves fans show strongest brand affinity for WNBA (12.01×), Phoenix Suns (13.19×), and Minnesota Lynx (23.16×) over the country average.

04

Where do Minnesota Timberwolves fans live in United States?

Minnesota Timberwolves fans in United States are most concentrated in Minnesota (reach ~3.5M), California (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Minnesota Timberwolves fans also like?

Beyond Minnesota Timberwolves itself, the audience over-indexes on Phoenix Suns (13.19×), Minnesota Lynx (23.16×), Chris Paul (18.77×), and Los Angeles Clippers (14.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota Timberwolves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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