Chris Paul Audience in United States

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Chris Paul has an estimated audience of 4,189,307 people in United States. 40.0% are female, 60.0% are male, average age 26.4. Top regions: California, Texas, Florida. Top brand affinities: Russell Westbrook, Bae Suzy, Carmelo Anthony, Draymond Green, Oklahoma City Thunder.

The average Chris Paul fan in United States is 26.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Russell Westbrook, Bae Suzy, Carmelo Anthony, with strongest over-indexing on Russell Westbrook (29.43× the country average). Demographically, the Chris Paul audience skews more male with an average age of 26.4, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Chris Paul fans

Demographic split for Chris Paul audience in United States
MetricValue
Female40.0%
Male60.0%
Average age26.4
Estimated audience size4,189,307

Audience persona

The typical Chris Paul fan in United States is more male, around 26.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Russell Westbrook.

Top regions in United States

Top regions ranked by reach for Chris Paul in United States
RegionReachAffinity
California608,0431.32×
Texas604,5801.68×
Florida305,4661.08×
New York298,7661.28×
Illinois181,9961.3×
North Carolina181,4741.44×
Georgia181,4411.41×
Ohio144,0911.12×
Pennsylvania143,1591.01×
Arizona129,5111.51×
New Jersey125,5131.18×
Virginia115,4361.13×
Michigan113,7591.04×
Massachusetts102,5911.24×
Maryland96,1501.33×
Tennessee93,5451.11×
Louisiana89,9441.66×
Indiana82,6901.08×
South Carolina68,8561.09×
Missouri62,5000.93×
Washington62,4230.74×
Alabama61,1001.04×
Wisconsin59,8280.95×
Minnesota57,2890.95×
Oklahoma54,2521.17×
Colorado53,7400.81×
Kentucky52,7561×
Mississippi45,7081.32×
Connecticut45,3891.08×
Nevada40,2840.99×
Oregon39,6490.83×
Arkansas34,2130.99×
Utah29,7700.79×
Kansas27,6080.84×
Iowa27,5690.8×
Nebraska15,3470.73×
Washington, District of Columbia15,2741.21×
Hawaii14,9370.83×
New Mexico14,1080.67×
West Virginia14,0160.72×
New Hampshire12,8520.78×
Rhode Island12,6660.95×
Delaware11,6491.01×
Idaho11,0430.53×
Maine10,3640.69×
Montana6,3300.54×
South Dakota6,3270.65×
North Dakota6,2250.72×
Alaska5,8520.65×
Vermont4,1930.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chris Paul audience
BrandAffinityCategory
Russell Westbrook29.43×Sports
Bae Suzy99.02×Movies & TV
Carmelo Anthony29.41×Sports
Draymond Green36.54×Sports
Oklahoma City Thunder13.41×Sports
Giannis Antetokounmpo22.56×Sports
Klay Thompson25.94×Sports
Milwaukee Bucks13.14×Sports
Golden State Warriors8.99×Sports
Minnesota Timberwolves13.54×Sports
Stephen Curry16.88×Sports
Allen Iverson28.98×Sports
San Antonio Spurs13.32×Sports
Portland Trail Blazers13.41×Sports
Miami Heat10.23×Sports
Cleveland Cavaliers11.69×Sports
Boston Celtics9.93×Sports
Phoenix Suns12.59×Sports
James Harden17.66×Sports
Houston Rockets10.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chris Paul audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.65
Family OrientationCONSERVATISM2.11
SustainabilityBALANCE1.27
Early Adopter MentalityPOWER1.25
Social Media UsageJOY1.17
Luxury OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Chris Paul
CountryShare
United States63.2%
Canada5.7%
Brazil3.4%

See Chris Paul audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Chris Paul have in United States?

Chris Paul has an estimated audience of 4,189,307 people in United States, concentrated in California and Texas.

What is the gender split and age of Chris Paul fans?

40.0% of Chris Paul fans are female, 60.0% are male, with an average age of 26.4 years.

Which brands do Chris Paul fans like most?

Chris Paul fans show strongest brand affinity for Russell Westbrook (29.43×), Bae Suzy (99.02×), and Carmelo Anthony (29.41×) over the country average.

Where do Chris Paul fans live in United States?

Chris Paul fans in United States are most concentrated in California (reach 608,043), Texas (reach 604,580), and Florida (reach 305,466). These three regions account for the largest share of the active audience.

What other brands do Chris Paul fans also like?

Beyond Chris Paul itself, the audience over-indexes on Bae Suzy (99.02×), Carmelo Anthony (29.41×), Draymond Green (36.54×), and Oklahoma City Thunder (13.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chris Paul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.