Klay Thompson Audience in United States

Klay Thompson logo

Klay Thompson has an estimated audience of 5,235,513 people in United States. 42.0% are female, 58.0% are male, average age 26.5. Top regions: California, Texas, Florida. Top brand affinities: Draymond Green, Kawhi Leonard, Golden State Warriors, Carmelo Anthony, Milwaukee Bucks.

The average Klay Thompson fan in United States is 26.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Draymond Green, Kawhi Leonard, Golden State Warriors, with strongest over-indexing on Draymond Green (32.65× the country average). Demographically, the Klay Thompson audience skews more male with an average age of 26.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Klay Thompson fans

Demographic split for Klay Thompson audience in United States
MetricValue
Female42.0%
Male58.0%
Average age26.5
Estimated audience size5,235,513

Audience persona

The typical Klay Thompson fan in United States is more male, around 26.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Draymond Green.

Top regions in United States

Top regions ranked by reach for Klay Thompson in United States
RegionReachAffinity
California1,310,7512.28×
Texas679,4251.51×
Florida378,0511.07×
New York372,1701.27×
Illinois213,1551.22×
Georgia200,6951.24×
North Carolina184,6461.17×
Pennsylvania170,8590.97×
Ohio166,5701.03×
New Jersey152,3741.14×
Michigan144,2951.05×
Virginia131,1481.03×
Arizona125,2381.17×
Maryland117,2161.3×
Washington111,3251.06×
Massachusetts110,2811.07×
Tennessee109,9531.05×
Indiana98,7381.03×
Louisiana89,4411.32×
South Carolina83,9121.07×
Alabama81,0381.11×
Colorado73,8440.89×
Missouri73,7740.87×
Nevada65,9621.3×
Kentucky64,7730.99×
Wisconsin64,3740.82×
Oregon62,4991.04×
Minnesota60,2850.8×
Oklahoma59,8171.03×
Mississippi52,7711.22×
Connecticut51,8900.99×
Arkansas45,4161.05×
Utah38,4110.82×
Iowa32,2920.75×
Kansas32,2070.78×
Hawaii28,7331.28×
Nebraska20,7670.79×
New Mexico20,7410.79×
Idaho19,5020.74×
Washington, District of Columbia17,6321.12×
West Virginia17,2470.71×
Rhode Island14,4670.87×
New Hampshire13,9100.67×
Maine12,8820.69×
Delaware12,1800.84×
Alaska9,4510.84×
Montana9,3490.64×
South Dakota9,2570.76×
North Dakota7,1070.66×
Vermont5,0070.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Klay Thompson audience
BrandAffinityCategory
Draymond Green32.65×Sports
Kawhi Leonard27.99×Sports
Golden State Warriors8.99×Sports
Carmelo Anthony21.79×Sports
Milwaukee Bucks12.18×Sports
Portland Trail Blazers13.45×Sports
Kyrie Irving23.29×Sports
Steve Kerr39.26×Sports
San Antonio Spurs12.63×Sports
Anthony Davis (basketball)20.28×Sports
Andrew Wiggins39.51×Sports
Minnesota Timberwolves12.27×Sports
Dennis Rodman23.26×Sports
Allen Iverson25.65×Sports
Cooper Flagg9.32×Sports
Phoenix Suns11.24×Sports
Luka Dončić14.34×Sports
Russell Westbrook15.5×Sports
Kevin Durant12.4×Sports
Boston Celtics7.89×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Klay Thompson audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.12
SustainabilityBALANCE1.51
Early Adopter MentalityPOWER1.33
Social Media UsageJOY1.12
Family OrientationCONSERVATISM1.11
Luxury OrientationPREMIUM1.01

Worldwide distribution

Worldwide audience distribution share by country for Klay Thompson
CountryShare
United States60.4%
Philippines6.4%
Canada3.8%

See Klay Thompson audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Klay Thompson have in United States?

Klay Thompson has an estimated audience of 5,235,513 people in United States, concentrated in California and Texas.

What is the gender split and age of Klay Thompson fans?

42.0% of Klay Thompson fans are female, 58.0% are male, with an average age of 26.5 years.

Which brands do Klay Thompson fans like most?

Klay Thompson fans show strongest brand affinity for Draymond Green (32.65×), Kawhi Leonard (27.99×), and Golden State Warriors (8.99×) over the country average.

Where do Klay Thompson fans live in United States?

Klay Thompson fans in United States are most concentrated in California (reach 1,310,751), Texas (reach 679,425), and Florida (reach 378,051). These three regions account for the largest share of the active audience.

What other brands do Klay Thompson fans also like?

Beyond Klay Thompson itself, the audience over-indexes on Kawhi Leonard (27.99×), Golden State Warriors (8.99×), Carmelo Anthony (21.79×), and Milwaukee Bucks (12.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Klay Thompson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.