Rascasse Audience Intelligence

Marcus Smart Audience in United States

A data profile of the people who buy, follow and care about Marcus Smart in United States — modelled from more than twelve digital signal sources. Marcus Smart has an estimated audience of 1,871,667 people in United States.

#167among Basketball in United States#2803among Person in United States#1345in Sports

The average Marcus Smart fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Massachusetts.

Top brand affinities include Giannis Antetokounmpo, Charles Barkley, Dennis Rodman, with strongest over-indexing on Giannis Antetokounmpo (58.71× the country average).

Demographically, the Marcus Smart audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marcus Smart fan in United States is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Giannis Antetokounmpo.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marcus Smart profile in United States.

Audience size
1.9M
in United States
Gender
38.2%♀
61.8% male
Age
35.8
average years
Country rank
#15016
Person in United States
Fig. 01

Search interest · 12-month trend

+192%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marcus Smart fans

38.2% are female, 61.8% are male, average age 35.8.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Marcus Smart audience in United States
MetricValue
Female38.2%
Male61.8%
Average age35.8
Estimated audience size1,871,667
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Marcus Smart audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3924%
40-4918%
50+11%
Fig. 04

Worldwide distribution

67.7%

of the worldwide Marcus Smart audience comes from United States.

Worldwide audience distribution share by country for Marcus Smart
CountryShare
United States67.7%
Brazil6.4%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marcus Smart audience in United States is strongest.

Fig. 05

Top regions by affinity

Marcus Smart fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K3.55×
02New Hampshire~10K2.55×
03Rhode Island~10K2.29×
04Maine~10K1.86×
05California~300K1.56×
06Oklahoma~20K1.45×
07Connecticut~20K1.35×
08Tennessee~40K1.30×
09Washington, District of Columbia~6K1.26×
10Vermont~3K1.25×
11Maryland~30K1.21×
12Mississippi~10K1.20×
13New York~90K1.13×
14Hawaii~7K1.13×
15Virginia~40K1.10×
16Georgia~50K1.09×
17Louisiana~20K1.09×
18Nevada~10K1.05×
19New Jersey~40K1.04×
20Arizona~30K0.96×
21Texas~100K0.95×
22Ohio~40K0.94×
23Florida~90K0.93×
24North Carolina~40K0.93×
25Arkansas~10K0.93×
26Illinois~40K0.90×
27South Carolina~20K0.89×
28Delaware~4K0.88×
29Alabama~20K0.87×
30Kentucky~20K0.86×
31Indiana~20K0.84×
32Pennsylvania~40K0.81×
33Michigan~30K0.81×
34Wisconsin~20K0.78×
35Missouri~20K0.76×
36Oregon~10K0.76×
37Kansas~9K0.75×
38West Virginia~5K0.73×
39Alaska~2K0.72×
40North Dakota~2K0.72×
41New Mexico~5K0.71×
42Washington~20K0.70×
43Iowa~8K0.69×
44South Dakota~2K0.69×
45Minnesota~10K0.68×
46Colorado~20K0.65×
47Nebraska~5K0.65×
48Montana~3K0.65×
49Utah~8K0.61×
50Idaho~4K0.59×
Fig. 06

Affinity by region

Affinity by region — Marcus Smart, United States
0.59×1.00×3.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marcus Smart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marcus Smart audience
#·InterestCategoryAffinity×
01Charles BarkleySports141.44×
02DeMar DeRozanSports140.57×
03Dennis RodmanSports138.26×
04Six SigmaBusiness & Career115.95×
05NBA League PassSports78.79×
06Tobias HarrisSports72.51×
07Magic JohnsonSports68.24×
08David SedarisMovies & TV67.81×
09Giannis AntetokounmpoSports58.71×
10Luka DončićSports40.33×
11Jrue HolidaySports39.71×
12Klay ThompsonSports30.99×
13Kyrie IrvingSports27.59×
14Sam RockwellMovies & TV20.00×
15Wilt ChamberlainSports20.00×
16Larry BirdSports17.50×
17Time Out (magazine)Travel & Leisure17.09×
18James HardenSports12.37×
19Minnesota TimberwolvesSports10.32×
20Boston CelticsSports7.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marcus Smart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marcus Smart audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.64×
SpiritualityBALANCE1.47×
Urban LifestyleOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marcus Smart audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
Pet OwnershipJOY0.66×
ExtroversionTHRILL0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marcus Smart have in United States?

Marcus Smart has an estimated audience of 1,871,667 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Marcus Smart fans?

38.2% of Marcus Smart fans are female, 61.8% are male, with an average age of 35.8 years.

03

Which brands do Marcus Smart fans like most?

Marcus Smart fans show strongest brand affinity for Giannis Antetokounmpo (58.71×), Charles Barkley (141.44×), and Dennis Rodman (138.26×) over the country average.

04

Where do Marcus Smart fans live in United States?

Marcus Smart fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and Massachusetts (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Marcus Smart fans also like?

Beyond Marcus Smart itself, the audience over-indexes on Charles Barkley (141.44×), Dennis Rodman (138.26×), DeMar DeRozan (140.57×), and NBA League Pass (78.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Marcus Smart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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