Marcus Smart Audience in United States

Marcus Smart logo

Marcus Smart has an estimated audience of 1,480,864 people in United States. 38.2% are female, 61.8% are male, average age 35.8. Top regions: California, Massachusetts, Texas. Top brand affinities: Alaska, Primary and secondary antibodies, Com2uS, Find Me Guilty, Surf kayaking.

The average Marcus Smart fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Massachusetts, Texas. Top brand affinities include Alaska, Primary and secondary antibodies, Com2uS, with strongest over-indexing on Alaska (7.41× the country average). Demographically, the Marcus Smart audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Marcus Smart fans

Demographic split for Marcus Smart audience in United States
MetricValue
Female38.2%
Male61.8%
Average age35.8
Estimated audience size1,480,864

Audience persona

The typical Marcus Smart fan in United States is more male, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Marcus Smart in United States
RegionReachAffinity
California139,9790.86×
Massachusetts134,9564.63×
Texas112,1340.88×
New York98,4811.19×
Florida81,8950.82×
Georgia51,4131.13×
Tennessee48,2501.62×
Virginia46,0491.28×
Illinois41,3280.84×
Pennsylvania38,8570.78×
North Carolina37,6220.84×
New Jersey36,7780.98×
Ohio35,5430.78×
Maryland31,5231.24×
Michigan27,5880.71×
Oklahoma22,5731.37×
Connecticut22,3031.5×
Arizona20,7030.68×
Indiana20,1900.75×
Wisconsin19,4440.87×
New Hampshire18,9223.24×
South Carolina17,0950.77×
Washington16,4460.55×
Louisiana15,2350.8×
Missouri14,5300.61×
Alabama13,8630.67×
Mississippi13,6031.11×
Colorado13,4110.57×
Rhode Island13,3222.83×
Minnesota13,1880.62×
Kentucky12,3930.67×
Maine12,2122.3×
Oregon10,4880.62×
Arkansas10,0500.82×
Nevada9,6880.68×
Iowa7,1130.58×
Kansas6,9860.6×
Washington, District of Columbia6,6311.49×
Utah6,4930.49×
Hawaii4,5710.72×
West Virginia4,2440.62×
Nebraska3,9950.54×
Vermont3,8521.48×
New Mexico3,6490.49×
Delaware3,0240.74×
Idaho3,0120.41×
Montana1,8960.46×
South Dakota1,5620.46×
North Dakota1,5450.51×
Alaska1,4260.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marcus Smart audience
BrandAffinityCategory
Alaska7.41×Travel & Leisure
Primary and secondary antibodies139.31×Health
Com2uS132.94×Games
Find Me Guilty77.34×Movies & TV
Surf kayaking34.84×Sports
Consequence (rapper)13.15×Music & Radio
Graham Greene8.05×Literature
Elsword16.4×Games
Whataburger1.7×Food & Beverages
Litter box1.75×Pets & Animals
Vienne, Isère52.43×Travel & Leisure
Hiranandani Estate43.78×Travel & Leisure
Chili con carne6×Food & Beverages
Finding Your Roots7.94×Movies & TV
Nick Jr. (Australia)6.18×Kids & Family
Lansing Community College26.88×Business & Career
Nebraska Cornhuskers football2.38×Sports
edureka23.77×Business & Career
Grinch2.53×Movies & TV
Staycation2.01×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marcus Smart audience
TraitClusterScore
Early Adopter MentalityPOWER1.51
LGBTQ+ IdentityOPEN1.5
Urban LifestyleOPEN1.3
Risk AppetiteTHRILL1.22
Convenience OrientationPREMIUM1.22
SustainabilityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Marcus Smart
CountryShare
United States66.7%
Brazil6.1%
Canada3.8%

See Marcus Smart audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Marcus Smart have in United States?

Marcus Smart has an estimated audience of 1,480,864 people in United States, concentrated in California and Massachusetts.

What is the gender split and age of Marcus Smart fans?

38.2% of Marcus Smart fans are female, 61.8% are male, with an average age of 35.8 years.

Which brands do Marcus Smart fans like most?

Marcus Smart fans show strongest brand affinity for Alaska (7.41×), Primary and secondary antibodies (139.31×), and Com2uS (132.94×) over the country average.

Where do Marcus Smart fans live in United States?

Marcus Smart fans in United States are most concentrated in California (reach 139,979), Massachusetts (reach 134,956), and Texas (reach 112,134). These three regions account for the largest share of the active audience.

What other brands do Marcus Smart fans also like?

Beyond Marcus Smart itself, the audience over-indexes on Primary and secondary antibodies (139.31×), Com2uS (132.94×), Find Me Guilty (77.34×), and Surf kayaking (34.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marcus Smart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.