Rascasse Audience Intelligence

Wilt Chamberlain Audience in United States

A data profile of the people who buy, follow and care about Wilt Chamberlain in United States — modelled from more than twelve digital signal sources. Wilt Chamberlain has an estimated audience of 2,586,779 people in United States.

#114among Basketball in United States#1920among Person in United States#1033in Sports

The average Wilt Chamberlain fan in United States is 42.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Chauncey Billups, Bill Russell, Larry Bird, with strongest over-indexing on Chauncey Billups (240.12× the country average).

Demographically, the Wilt Chamberlain audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wilt Chamberlain fan in United States is more male, around 42.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chauncey Billups.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wilt Chamberlain profile in United States.

Audience size
2.6M
in United States
Gender
14.2%♀
85.8% male
Age
42.1
average years
Country rank
#11614
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wilt Chamberlain fans

14.2% are female, 85.8% are male, average age 42.1.

Fig. 02

Gender split

14.2%
Female
85.8%
Male
Demographic split for Wilt Chamberlain audience in United States
MetricValue
Female14.2%
Male85.8%
Average age42.1
Estimated audience size2,586,779
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Wilt Chamberlain audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4920%
50+28%
Fig. 04

Worldwide distribution

54.8%

of the worldwide Wilt Chamberlain audience comes from United States.

Worldwide audience distribution share by country for Wilt Chamberlain
CountryShare
United States54.8%
Canada4.4%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wilt Chamberlain audience in United States is strongest.

Fig. 05

Top regions by affinity

Wilt Chamberlain fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~60K1.30×
02Alabama~50K1.29×
03Oklahoma~40K1.29×
04Mississippi~30K1.22×
05Pennsylvania~100K1.21×
06Kansas~30K1.21×
07New Jersey~80K1.16×
08Indiana~50K1.15×
09Georgia~90K1.14×
10Massachusetts~60K1.14×
11Kentucky~40K1.14×
12New York~200K1.12×
13Arizona~60K1.12×
14North Carolina~90K1.11×
15Ohio~90K1.09×
16Louisiana~40K1.09×
17Delaware~8K1.09×
18Connecticut~30K1.08×
19Missouri~50K1.07×
20Arkansas~20K1.07×
21Illinois~90K1.06×
22Michigan~70K1.04×
23South Carolina~40K1.04×
24Washington, District of Columbia~8K1.03×
25West Virginia~10K1.02×
26Rhode Island~9K1.02×
27Tennessee~50K1.01×
28Minnesota~40K1.01×
29Virginia~60K0.99×
30North Dakota~5K0.97×
31Iowa~20K0.96×
32Texas~200K0.95×
33Maine~9K0.95×
34New Hampshire~10K0.93×
35Florida~200K0.92×
36Nebraska~10K0.92×
37California~300K0.91×
38Wisconsin~40K0.91×
39Nevada~20K0.90×
40Oregon~30K0.88×
41South Dakota~5K0.88×
42Alaska~5K0.88×
43Washington~40K0.85×
44Colorado~30K0.84×
45Montana~6K0.84×
46Hawaii~9K0.82×
47Vermont~4K0.81×
48Utah~20K0.75×
49Idaho~10K0.73×
50New Mexico~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Wilt Chamberlain, United States
0.73×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wilt Chamberlain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wilt Chamberlain audience
#·InterestCategoryAffinity×
01FC Lokomotiv MoscowSports703.04×
02Bill RussellSports293.19×
03Derek FisherSports259.45×
04Kenneth FariedSports258.76×
05Chauncey BillupsSports240.12×
06J. J. RedickSports196.98×
07Chris BoshSports191.54×
08John StocktonSports190.25×
09Jonas ValančiūnasSports169.72×
10Larry BirdSports152.58×
11Hakeem OlajuwonSports137.97×
12Karl MaloneSports136.88×
13Iman ShumpertSports109.50×
14Kareem Abdul-JabbarSports101.30×
15Dirk NowitzkiSports95.87×
16Tim DuncanSports82.04×
17Magic JohnsonSports68.02×
18Charles BarkleySports61.64×
19Joel EmbiidSports59.32×
20Giannis AntetokounmpoSports38.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wilt Chamberlain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wilt Chamberlain audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.13×
Social Media UsageJOY1.10×
SpiritualityBALANCE1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wilt Chamberlain audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
CreativityOPEN0.69×
TraditionCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wilt Chamberlain have in United States?

Wilt Chamberlain has an estimated audience of 2,586,779 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wilt Chamberlain fans?

14.2% of Wilt Chamberlain fans are female, 85.8% are male, with an average age of 42.1 years.

03

Which brands do Wilt Chamberlain fans like most?

Wilt Chamberlain fans show strongest brand affinity for Chauncey Billups (240.12×), Bill Russell (293.19×), and Larry Bird (152.58×) over the country average.

04

Where do Wilt Chamberlain fans live in United States?

Wilt Chamberlain fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wilt Chamberlain fans also like?

Beyond Wilt Chamberlain itself, the audience over-indexes on Bill Russell (293.19×), Larry Bird (152.58×), FC Lokomotiv Moscow (703.04×), and Chris Bosh (191.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wilt Chamberlain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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