Wilt Chamberlain Audience in United States

Wilt Chamberlain logo

Wilt Chamberlain has an estimated audience of 2,622,642 people in United States. 14.2% are female, 85.8% are male, average age 42.1. Top regions: California, Texas, New York. Top brand affinities: Chauncey Billups, Bill Russell, Larry Bird, J. J. Redick, FC Lokomotiv Moscow.

The average Wilt Chamberlain fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Chauncey Billups, Bill Russell, Larry Bird, with strongest over-indexing on Chauncey Billups (240.12× the country average). Demographically, the Wilt Chamberlain audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Wilt Chamberlain fans

Demographic split for Wilt Chamberlain audience in United States
MetricValue
Female14.2%
Male85.8%
Average age42.1
Estimated audience size2,622,642

Audience persona

The typical Wilt Chamberlain fan in United States is more male, around 42.1 years old, with strong Risk Appetite tendencies and a notable affinity for Chauncey Billups.

Top regions in United States

Top regions ranked by reach for Wilt Chamberlain in United States
RegionReachAffinity
California279,9570.97×
Texas215,6010.96×
New York169,9911.16×
Florida167,7840.94×
Pennsylvania109,2081.24×
Illinois94,0801.08×
Georgia92,4581.14×
Ohio89,2411.1×
North Carolina88,4281.12×
New Jersey76,8641.15×
Michigan71,0241.04×
Arizona67,2141.26×
Virginia64,1881×
Massachusetts63,8401.24×
Maryland63,6531.41×
Tennessee55,2171.05×
Indiana54,7641.14×
Alabama50,7261.38×
Washington46,6890.89×
Missouri44,8651.06×
South Carolina41,3111.05×
Minnesota38,5081.02×
Kentucky36,7971.12×
Wisconsin36,4450.92×
Louisiana36,1991.07×
Colorado35,2350.85×
Connecticut27,9601.06×
Oklahoma27,8360.96×
Oregon26,7620.89×
Mississippi26,6181.23×
Kansas24,0091.16×
Nevada23,3820.92×
Arkansas22,3301.03×
Iowa20,4700.95×
Utah17,3380.74×
West Virginia12,0190.98×
Nebraska11,6870.89×
Idaho9,3450.71×
New Hampshire9,3240.9×
New Mexico9,0390.69×
Hawaii8,9270.79×
Maine8,7370.93×
Rhode Island8,5021.02×
Washington, District of Columbia8,0631.02×
Delaware7,4121.02×
Montana5,9030.81×
North Dakota4,9330.92×
Alaska4,8490.86×
South Dakota4,7920.79×
Vermont3,5020.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wilt Chamberlain audience
BrandAffinityCategory
Chauncey Billups240.12×Sports
Bill Russell293.19×Sports
Larry Bird152.58×Sports
J. J. Redick196.98×Sports
FC Lokomotiv Moscow703.04×Sports
Chris Bosh191.54×Sports
Derek Fisher259.45×Sports
Hakeem Olajuwon137.97×Sports
Karl Malone136.88×Sports
John Stockton190.25×Sports
Kareem Abdul-Jabbar101.3×Sports
Jonas Valančiūnas169.72×Sports
Iman Shumpert109.5×Sports
Magic Johnson68.02×Sports
Dirk Nowitzki95.87×Sports
Giannis Antetokounmpo38.45×Sports
Charles Barkley61.64×Sports
Kenneth Faried258.76×Sports
Joel Embiid59.32×Sports
Tim Duncan82.04×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wilt Chamberlain audience
TraitClusterScore
Risk AppetiteTHRILL2.62
Luxury OrientationPREMIUM1.64
Need for SecurityCONSERVATISM1.25
LGBTQ+ IdentityOPEN1.15
Career OrientationPOWER1.12
Social Media UsageJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Wilt Chamberlain
CountryShare
United States55.7%
Canada4.4%
United Kingdom3.3%

See Wilt Chamberlain audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Wilt Chamberlain have in United States?

Wilt Chamberlain has an estimated audience of 2,622,642 people in United States, concentrated in California and Texas.

What is the gender split and age of Wilt Chamberlain fans?

14.2% of Wilt Chamberlain fans are female, 85.8% are male, with an average age of 42.1 years.

Which brands do Wilt Chamberlain fans like most?

Wilt Chamberlain fans show strongest brand affinity for Chauncey Billups (240.12×), Bill Russell (293.19×), and Larry Bird (152.58×) over the country average.

Where do Wilt Chamberlain fans live in United States?

Wilt Chamberlain fans in United States are most concentrated in California (reach 279,957), Texas (reach 215,601), and New York (reach 169,991). These three regions account for the largest share of the active audience.

What other brands do Wilt Chamberlain fans also like?

Beyond Wilt Chamberlain itself, the audience over-indexes on Bill Russell (293.19×), Larry Bird (152.58×), J. J. Redick (196.98×), and FC Lokomotiv Moscow (703.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wilt Chamberlain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.