Rascasse Audience Intelligence

Chauncey Billups Audience in United States

A data profile of the people who buy, follow and care about Chauncey Billups in United States — modelled from more than twelve digital signal sources. Chauncey Billups has an estimated audience of 2,375,235 people in United States.

#130among Basketball in United States#2148among Person in United States#1115in Sports

The average Chauncey Billups fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Michigan, Texas.

Top brand affinities include Tim Duncan, Zach LaVine, Wilt Chamberlain, with strongest over-indexing on Tim Duncan (338.74× the country average).

Demographically, the Chauncey Billups audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chauncey Billups fan in United States is more male, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Tim Duncan.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chauncey Billups profile in United States.

Audience size
2.4M
in United States
Gender
37.7%♀
62.3% male
Age
36.0
average years
Country rank
#12418
Person in United States
Fig. 01

Search interest · 12-month trend

+70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chauncey Billups fans

37.7% are female, 62.3% are male, average age 36.0.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Chauncey Billups audience in United States
MetricValue
Female37.7%
Male62.3%
Average age36.0
Estimated audience size2,375,235
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Chauncey Billups audience in United States
Age bracketShare%
16-1931%
20-2917%
30-3917%
40-4922%
50+13%
Fig. 04

Worldwide distribution

91.8%

of the worldwide Chauncey Billups audience comes from United States.

Worldwide audience distribution share by country for Chauncey Billups
CountryShare
United States91.8%
Canada5.0%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chauncey Billups audience in United States is strongest.

Fig. 05

Top regions by affinity

Chauncey Billups fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K4.06×
02Michigan~200K3.03×
03Colorado~100K2.72×
04Washington, District of Columbia~9K1.28×
05Minnesota~40K1.23×
06Massachusetts~50K1.15×
07Washington~50K1.11×
08New York~100K1.10×
09Georgia~70K1.05×
10Illinois~80K1.04×
11Ohio~70K1.01×
12Maryland~40K0.99×
13Nevada~20K0.97×
14Arizona~40K0.96×
15Louisiana~30K0.95×
16Connecticut~20K0.95×
17New Jersey~50K0.94×
18Virginia~50K0.94×
19Kentucky~30K0.92×
20Delaware~6K0.90×
21California~200K0.89×
22North Carolina~60K0.89×
23Mississippi~20K0.89×
24South Carolina~30K0.88×
25Pennsylvania~70K0.87×
26Oklahoma~20K0.87×
27Rhode Island~6K0.87×
28Indiana~40K0.86×
29Nebraska~10K0.85×
30Texas~200K0.84×
31Kansas~20K0.84×
32Tennessee~40K0.83×
33Alabama~30K0.83×
34North Dakota~4K0.83×
35Wisconsin~30K0.79×
36Utah~20K0.78×
37Maine~6K0.78×
38South Dakota~4K0.78×
39New Hampshire~7K0.77×
40Montana~5K0.77×
41Missouri~30K0.76×
42Hawaii~7K0.76×
43Florida~100K0.75×
44Arkansas~10K0.74×
45Idaho~8K0.69×
46Iowa~10K0.68×
47Vermont~3K0.68×
48West Virginia~7K0.67×
49Alaska~3K0.67×
50New Mexico~7K0.61×
Fig. 06

Affinity by region

Affinity by region — Chauncey Billups, United States
0.61×1.00×4.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chauncey Billups audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chauncey Billups audience
#·InterestCategoryAffinity×
01Zach LaVineSports401.78×
02Tim DuncanSports338.74×
03Jrue HolidaySports266.17×
04Wilt ChamberlainSports240.12×
05Pau GasolSports217.15×
06Dwight HowardSports184.54×
07Kevin LoveSports161.84×
08Scottie PippenSports119.87×
09Dirk NowitzkiSports107.43×
10American FundsBusiness & Career98.91×
11TD GardenSports82.55×
12Direct EnergyHome & Garden76.93×
13CustomInkShopping65.31×
14Damian LillardSports55.16×
15Cam NewtonSports50.73×
16Paul GeorgeSports32.45×
17Kawhi LeonardSports25.24×
18Carmelo AnthonySports24.52×
19Giannis AntetokounmpoSports20.00×
20Luka DončićSports20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chauncey Billups audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chauncey Billups audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.66×
Career OrientationPOWER1.53×
Need for SecurityCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chauncey Billups audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.72×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chauncey Billups have in United States?

Chauncey Billups has an estimated audience of 2,375,235 people in United States, concentrated in California and Michigan.

02

What is the gender split and age of Chauncey Billups fans?

37.7% of Chauncey Billups fans are female, 62.3% are male, with an average age of 36.0 years.

03

Which brands do Chauncey Billups fans like most?

Chauncey Billups fans show strongest brand affinity for Tim Duncan (338.74×), Zach LaVine (401.78×), and Wilt Chamberlain (240.12×) over the country average.

04

Where do Chauncey Billups fans live in United States?

Chauncey Billups fans in United States are most concentrated in California (reach ~200K), Michigan (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Chauncey Billups fans also like?

Beyond Chauncey Billups itself, the audience over-indexes on Zach LaVine (401.78×), Wilt Chamberlain (240.12×), Jrue Holiday (266.17×), and Dwight Howard (184.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chauncey Billups. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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