Chauncey Billups Audience in United States

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Chauncey Billups has an estimated audience of 2,280,939 people in United States. 37.7% are female, 62.3% are male, average age 36.0. Top regions: Michigan, California, Texas. Top brand affinities: Surf kayaking, Dog breed, Song Il-gook, Elsword, Home construction.

The average Chauncey Billups fan in United States is 36.0 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include Surf kayaking, Dog breed, Song Il-gook, with strongest over-indexing on Surf kayaking (131.77× the country average). Demographically, the Chauncey Billups audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Chauncey Billups fans

Demographic split for Chauncey Billups audience in United States
MetricValue
Female37.7%
Male62.3%
Average age36.0
Estimated audience size2,280,939

Audience persona

The typical Chauncey Billups fan in United States is more male, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for Chauncey Billups in United States
RegionReachAffinity
Michigan232,3833.9×
California218,7630.87×
Texas159,1460.81×
New York141,5241.11×
Florida116,4890.75×
Colorado111,7703.11×
Oregon106,0854.06×
Illinois81,2621.07×
Georgia75,5241.07×
Ohio73,1621.04×
Pennsylvania65,0010.85×
North Carolina64,5370.94×
Massachusetts58,8611.31×
New Jersey54,4540.94×
Virginia48,9430.88×
Washington46,5181.02×
Arizona43,2030.93×
Maryland42,8081.09×
Tennessee39,3690.86×
Minnesota37,5971.15×
Indiana36,2450.87×
South Carolina29,0860.85×
Louisiana27,7030.94×
Wisconsin27,3090.8×
Alabama26,0570.82×
Missouri25,8570.7×
Kentucky24,5790.86×
Connecticut23,6271.03×
Nevada20,1050.91×
Oklahoma18,6890.74×
Mississippi18,6430.99×
Arkansas13,5510.72×
Kansas12,3270.69×
Utah12,1670.6×
Iowa11,8910.63×
Nebraska8,8570.77×
Washington, District of Columbia8,7481.28×
New Hampshire7,2720.81×
Hawaii6,4090.65×
Rhode Island6,1230.84×
West Virginia5,9190.56×
Maine5,8620.72×
Idaho5,8140.51×
New Mexico5,6580.49×
Delaware4,9460.79×
South Dakota3,6500.69×
Montana3,5580.56×
North Dakota3,0140.64×
Alaska2,5240.52×
Vermont2,3160.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chauncey Billups audience
BrandAffinityCategory
Surf kayaking131.77×Sports
Dog breed4.18×Pets & Animals
Song Il-gook142.72×Movies & TV
Elsword20×Games
Home construction1.66×Home & Garden
Phu Thai language27.23×Politics & Society
Hauptschule12.9×Kids & Family
Jingoism1.98×Politics & Society
Hopscotch.in123.83×Kids & Family
WKRN-TV5.04×Movies & TV
Nebraska1.92×Travel & Leisure
La Jolla6.01×Travel & Leisure
The Journey (1959 film)11.59×Movies & TV
Justice1.8×Politics & Society
Arnold Palmer3.86×Sports
Primary and secondary antibodies20×Health
Pro-Ject2.2×Music & Radio
Noodle (Gorillaz)1.92×Music & Radio
JDSU1.64×Business & Career
Consequence (rapper)3.35×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chauncey Billups audience
TraitClusterScore
IndulgenceJOY1.38
Risk AppetiteTHRILL1.37
LGBTQ+ IdentityOPEN1.23
Career OrientationPOWER1.17
Convenience OrientationPREMIUM1.14
Luxury OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Chauncey Billups
CountryShare
United States91.6%
Canada5.2%
United Kingdom1.3%

See Chauncey Billups audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Chauncey Billups have in United States?

Chauncey Billups has an estimated audience of 2,280,939 people in United States, concentrated in Michigan and California.

What is the gender split and age of Chauncey Billups fans?

37.7% of Chauncey Billups fans are female, 62.3% are male, with an average age of 36.0 years.

Which brands do Chauncey Billups fans like most?

Chauncey Billups fans show strongest brand affinity for Surf kayaking (131.77×), Dog breed (4.18×), and Song Il-gook (142.72×) over the country average.

Where do Chauncey Billups fans live in United States?

Chauncey Billups fans in United States are most concentrated in Michigan (reach 232,383), California (reach 218,763), and Texas (reach 159,146). These three regions account for the largest share of the active audience.

What other brands do Chauncey Billups fans also like?

Beyond Chauncey Billups itself, the audience over-indexes on Dog breed (4.18×), Song Il-gook (142.72×), Elsword (20×), and Home construction (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chauncey Billups. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.