Rascasse Audience Intelligence

TD Garden Audience in United States

A data profile of the people who buy, follow and care about TD Garden in United States — modelled from more than twelve digital signal sources. TD Garden has an estimated audience of 464,838 people in United States.

#54among Arena in United States#4089among POI in United States#3742in Sports

The average TD Garden fan in United States is 36.9 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New York, New Hampshire.

Top brand affinities include Chauncey Billups, Sports Authority Field at Mile High, Grandmaster Flash, with strongest over-indexing on Chauncey Billups (82.55× the country average).

Demographically, the TD Garden audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Sports Activity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TD Garden fan in United States is more male, around 36.9 years old, with strong Sports Activity tendencies and a notable affinity for Chauncey Billups.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TD Garden profile in United States.

Audience size
465K
in United States
Gender
43.6%♀
56.4% male
Age
36.9
average years
Country rank
#38234
POI in United States
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of TD Garden fans

43.6% are female, 56.4% are male, average age 36.9.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for TD Garden audience in United States
MetricValue
Female43.6%
Male56.4%
Average age36.9
Estimated audience size464,838
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the TD Garden audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

63.5%

of the worldwide TD Garden audience comes from United States.

Worldwide audience distribution share by country for TD Garden
CountryShare
United States63.5%
China3.8%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TD Garden audience in United States is strongest.

Fig. 05

Top regions by affinity

TD Garden fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K21.59×
02New Hampshire~10K6.42×
03Rhode Island~9K5.80×
04Maine~7K4.19×
05Vermont~2K2.80×
06Connecticut~10K2.45×
07New York~10K0.58×
08Alaska<1K0.51×
09South Dakota<1K0.47×
10North Dakota<1K0.47×
11Washington, District of Columbia<1K0.45×
12Montana<1K0.42×
13New Jersey~5K0.39×
14Delaware<1K0.38×
15West Virginia<1K0.35×
16Idaho<1K0.34×
17Hawaii<1K0.34×
18Mississippi~1K0.32×
19New Mexico<1K0.32×
20Nebraska<1K0.32×
21Virginia~4K0.31×
22Arkansas~1K0.30×
23Pennsylvania~4K0.28×
24Iowa~1K0.28×
25Kansas~1K0.28×
26Florida~9K0.27×
27Maryland~2K0.27×
28Nevada~1K0.27×
29South Carolina~2K0.26×
30Oklahoma~1K0.26×
31Utah~1K0.26×
32North Carolina~4K0.25×
33Colorado~2K0.25×
34Minnesota~2K0.25×
35Louisiana~1K0.25×
36Kentucky~1K0.25×
37Tennessee~2K0.24×
38Indiana~2K0.24×
39Illinois~3K0.23×
40Ohio~3K0.23×
41Missouri~2K0.23×
42Alabama~2K0.23×
43Oregon~1K0.23×
44Texas~9K0.22×
45Georgia~3K0.22×
46Michigan~3K0.22×
47Wisconsin~2K0.22×
48California~10K0.20×
49Arizona~2K0.20×
50Washington~2K0.20×
Fig. 06

Affinity by region

Affinity by region — TD Garden, United States
0.20×1.00×21.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TD Garden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TD Garden audience
#·InterestCategoryAffinity×
01Grandmaster FlashMusic & Radio119.97×
02Jason TerrySports83.54×
03Kenneth FariedSports83.23×
04Chauncey BillupsSports82.55×
05Ricky RubioSports80.13×
06Derek FisherSports79.02×
07Sports Authority Field at Mile HighSports78.78×
08The Sugarhill GangMusic & Radio78.42×
09Jonas ValančiūnasSports69.94×
10Kris HumphriesSports48.29×
11J. J. RedickSports47.19×
12Baron DavisSports46.69×
13Iman ShumpertSports42.46×
14Stanley Cup FinalsSports41.37×
15Tracy McGradySports38.45×
16Boston (magazine)News26.30×
17Boston BruinsSports25.30×
18Al HorfordSports20.87×
19Fenway ParkSports15.31×
20Boston CelticsSports10.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TD Garden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TD Garden audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.17×
Family OrientationCONSERVATISM1.17×
ExtroversionTHRILL1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TD Garden audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.83×
Urban LifestyleOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TD Garden have in United States?

TD Garden has an estimated audience of 464,838 people in United States, concentrated in Massachusetts and New York.

02

What is the gender split and age of TD Garden fans?

43.6% of TD Garden fans are female, 56.4% are male, with an average age of 36.9 years.

03

Which brands do TD Garden fans like most?

TD Garden fans show strongest brand affinity for Chauncey Billups (82.55×), Sports Authority Field at Mile High (78.78×), and Grandmaster Flash (119.97×) over the country average.

04

Where do TD Garden fans live in United States?

TD Garden fans in United States are most concentrated in Massachusetts (reach ~200K), New York (reach ~10K), and New Hampshire (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do TD Garden fans also like?

Beyond TD Garden itself, the audience over-indexes on Sports Authority Field at Mile High (78.78×), Grandmaster Flash (119.97×), Boston Bruins (25.3×), and Boston (magazine) (26.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for TD Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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