Stanley Cup Finals Audience in United States

Stanley Cup Finals has an estimated audience of 1,065,881 people in United States. 42.1% are female, 57.9% are male, average age 43.1. Top regions: Florida, California, New York. Top brand affinities: Max Verstappen, Dallas Stars, Stanley Cup, Bauer Hockey, TD Garden.

The average Stanley Cup Finals fan in United States is 43.1 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Max Verstappen, Dallas Stars, Stanley Cup, with strongest over-indexing on Max Verstappen (20× the country average). Demographically, the Stanley Cup Finals audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Ice hockey

Demographics of Stanley Cup Finals fans

Demographic split for Stanley Cup Finals audience in United States
MetricValue
Female42.1%
Male57.9%
Average age43.1
Estimated audience size1,065,881

Audience persona

The typical Stanley Cup Finals fan in United States is more male, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Max Verstappen.

Top regions in United States

Top regions ranked by reach for Stanley Cup Finals in United States
RegionReachAffinity
Florida120,2511.67×
California75,7790.65×
New York69,4701.17×
Texas55,4910.61×
Michigan51,5051.85×
Pennsylvania49,5271.38×
Illinois38,1601.07×
Massachusetts37,1781.77×
Colorado29,5371.76×
North Carolina28,8180.9×
Ohio28,5830.87×
New Jersey26,2460.97×
Minnesota24,9691.63×
Missouri20,0861.17×
Washington20,0110.94×
Georgia19,3870.59×
Wisconsin18,7931.17×
Virginia17,8620.69×
Arizona15,3900.71×
Tennessee14,5740.68×
Indiana13,9370.72×
Nevada12,1831.18×
Connecticut12,1801.14×
Maryland11,9540.65×
South Carolina11,7510.73×
Oregon9,7010.79×
New Hampshire8,1111.93×
Utah7,9310.83×
Iowa7,2130.82×
Alabama7,1000.48×
Maine6,4801.7×
Louisiana6,1430.45×
Kentucky5,9020.44×
Oklahoma5,9010.5×
Kansas5,1500.61×
Idaho5,0670.95×
Montana4,7381.6×
Nebraska4,4550.83×
Rhode Island4,3271.28×
Arkansas4,0280.46×
North Dakota3,7191.7×
Alaska3,6491.6×
New Mexico3,6140.68×
Vermont2,8621.53×
Hawaii2,6940.59×
Mississippi2,5910.3×
South Dakota2,5461.03×
West Virginia2,5020.5×
Washington, District of Columbia2,4400.76×
Delaware2,1880.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stanley Cup Finals audience
BrandAffinityCategory
Max Verstappen20×Sports
Dallas Stars16.55×Sports
Stanley Cup17.55×Sports
Bauer Hockey35.02×Sports
TD Garden51.5×Sports
Swedish Hockey League79.17×Sports
NHL5.43×Sports
Sidney Crosby17.07×Sports
Family car9.72×Cars & Mobility
Toronto Maple Leafs16.13×Sports
Connor McDavid19.44×Sports
Planet Fitness3.31×Sports
Vegas Golden Knights19.11×Sports
Zac Efron7.43×Movies & TV
Calgary Flames19.35×Sports
Wayne Gretzky13.97×Sports
United States national football team12.9×Sports
Ice skating6.8×Sports
Tampa Bay Buccaneers5.15×Sports
Diaper bag4.3×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stanley Cup Finals audience
TraitClusterScore
Family OrientationCONSERVATISM2.65
Risk AppetiteTHRILL1.45
Need for SecurityCONSERVATISM1.33
Community OrientationOPEN1.27
Sports ActivityPOWER1.27
IndulgenceJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Stanley Cup Finals
CountryShare
United States62.1%
Canada22.8%
Germany1.9%

See Stanley Cup Finals audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Stanley Cup Finals have in United States?

Stanley Cup Finals has an estimated audience of 1,065,881 people in United States, concentrated in Florida and California.

What is the gender split and age of Stanley Cup Finals fans?

42.1% of Stanley Cup Finals fans are female, 57.9% are male, with an average age of 43.1 years.

Which brands do Stanley Cup Finals fans like most?

Stanley Cup Finals fans show strongest brand affinity for Max Verstappen (20×), Dallas Stars (16.55×), and Stanley Cup (17.55×) over the country average.

Where do Stanley Cup Finals fans live in United States?

Stanley Cup Finals fans in United States are most concentrated in Florida (reach 120,251), California (reach 75,779), and New York (reach 69,470). These three regions account for the largest share of the active audience.

What other brands do Stanley Cup Finals fans also like?

Beyond Stanley Cup Finals itself, the audience over-indexes on Dallas Stars (16.55×), Stanley Cup (17.55×), Bauer Hockey (35.02×), and TD Garden (51.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stanley Cup Finals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.