Rascasse Audience Intelligence

Stanley Cup Finals Audience in United States

A data profile of the people who buy, follow and care about Stanley Cup Finals in United States — modelled from more than twelve digital signal sources. Stanley Cup Finals has an estimated audience of 1,157,558 people in United States.

#55among Ice hockey in United States#249among Event in United States#1982in Sports

The average Stanley Cup Finals fan in United States is 43.1 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, California.

Top brand affinities include Max Verstappen, Vegas Golden Knights, Dallas Stars, with strongest over-indexing on Max Verstappen (20× the country average).

Demographically, the Stanley Cup Finals audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stanley Cup Finals fan in United States is more male, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Max Verstappen.

Category: Sports · Type: Event · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stanley Cup Finals profile in United States.

Audience size
1.2M
in United States
Gender
42.1%♀
57.9% male
Age
43.1
average years
Country rank
#21404
Event in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stanley Cup Finals fans

42.1% are female, 57.9% are male, average age 43.1.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Stanley Cup Finals audience in United States
MetricValue
Female42.1%
Male57.9%
Average age43.1
Estimated audience size1,157,558
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Stanley Cup Finals audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3920%
40-4925%
50+27%
Fig. 04

Worldwide distribution

65.3%

of the worldwide Stanley Cup Finals audience comes from United States.

Worldwide audience distribution share by country for Stanley Cup Finals
CountryShare
United States65.3%
Canada20.2%
Germany1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stanley Cup Finals audience in United States is strongest.

Fig. 05

Top regions by affinity

Stanley Cup Finals fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~90K2.68×
02Nevada~30K2.49×
03New Hampshire~8K1.80×
04North Dakota~4K1.75×
05Minnesota~30K1.71×
06Colorado~30K1.66×
07Alaska~4K1.65×
08Montana~5K1.60×
09Michigan~40K1.56×
10Massachusetts~30K1.56×
11Maine~6K1.56×
12Vermont~3K1.45×
13Florida~100K1.37×
14Pennsylvania~50K1.31×
15Rhode Island~4K1.15×
16Wisconsin~20K1.12×
17South Dakota~3K1.06×
18Missouri~20K1.04×
19Connecticut~10K1.03×
20Idaho~5K1.03×
21South Carolina~20K1.02×
22New York~60K1.00×
23Utah~10K1.00×
24Illinois~30K0.93×
25New Jersey~20K0.91×
26Washington~20K0.88×
27Delaware~2K0.83×
28Nebraska~4K0.82×
29Virginia~20K0.80×
30Ohio~30K0.77×
31Oregon~9K0.77×
32Iowa~7K0.76×
33Arizona~20K0.75×
34New Mexico~4K0.75×
35Washington, District of Columbia~2K0.75×
36Indiana~10K0.68×
37Tennessee~10K0.66×
38Hawaii~3K0.66×
39Maryland~10K0.63×
40California~70K0.60×
41Kansas~5K0.60×
42West Virginia~3K0.59×
43Georgia~20K0.56×
44Texas~50K0.55×
45Oklahoma~6K0.49×
46Kentucky~6K0.48×
47Alabama~7K0.47×
48Arkansas~4K0.47×
49Louisiana~6K0.45×
50Mississippi~3K0.34×
Fig. 06

Affinity by region

Affinity by region — Stanley Cup Finals, United States
0.34×1.00×2.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stanley Cup Finals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stanley Cup Finals audience
#·InterestCategoryAffinity×
01Swedish Hockey LeagueSports88.75×
02TD GardenSports41.37×
03Vegas Golden KnightsSports23.08×
04Max VerstappenSports20.00×
05Connor McDavidSports19.88×
06Bauer HockeySports18.20×
07Dallas StarsSports17.02×
08Wayne GretzkySports15.78×
09Stanley CupSports15.62×
10Ice Hockey World ChampionshipsSports15.60×
11Sidney CrosbySports14.57×
12Toronto Maple LeafsSports12.12×
13United States national football teamSports11.41×
14Zac EfronMovies & TV11.20×
15Family carCars & Mobility9.86×
16Montreal CanadiensSports8.79×
17Tampa Bay LightningSports7.50×
18Ice skatingSports6.45×
19NHLSports5.87×
20Ice hockeySports4.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stanley Cup Finals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stanley Cup Finals audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.75×
PatriotismCONSERVATISM2.24×
Need for SecurityCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stanley Cup Finals audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.69×
Quality AwarenessPREMIUM0.70×
Pet OwnershipJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stanley Cup Finals have in United States?

Stanley Cup Finals has an estimated audience of 1,157,558 people in United States, concentrated in Florida and North Carolina.

02

What is the gender split and age of Stanley Cup Finals fans?

42.1% of Stanley Cup Finals fans are female, 57.9% are male, with an average age of 43.1 years.

03

Which brands do Stanley Cup Finals fans like most?

Stanley Cup Finals fans show strongest brand affinity for Max Verstappen (20×), Vegas Golden Knights (23.08×), and Dallas Stars (17.02×) over the country average.

04

Where do Stanley Cup Finals fans live in United States?

Stanley Cup Finals fans in United States are most concentrated in Florida (reach ~100K), North Carolina (reach ~90K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Stanley Cup Finals fans also like?

Beyond Stanley Cup Finals itself, the audience over-indexes on Vegas Golden Knights (23.08×), Dallas Stars (17.02×), Stanley Cup (15.62×), and Ice Hockey World Championships (15.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See Stanley Cup Finals audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stanley Cup Finals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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