Rascasse Audience Intelligence

Ice skating Audience in United States

A data profile of the people who buy, follow and care about Ice skating in United States — modelled from more than twelve digital signal sources. Ice skating has an estimated audience of 9,347,717 people in United States.

#56among Sport in United States#2418among Topic in United States#312in Sports

The average Ice skating fan in United States is 37.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Ilia Malinin, Figure skate, Figure skating, with strongest over-indexing on Ilia Malinin (13.71× the country average).

Demographically, the Ice skating audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ice skating fan in United States is balanced, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for Ilia Malinin.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ice skating profile in United States.

Audience size
9.3M
in United States
Gender
45.1%♀
54.9% male
Age
37.3
average years
Country rank
#3832
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ice skating fans

45.1% are female, 54.9% are male, average age 37.3.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Ice skating audience in United States
MetricValue
Female45.1%
Male54.9%
Average age37.3
Estimated audience size9,347,717
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Ice skating audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Ice skating audience comes from United States.

Worldwide audience distribution share by country for Ice skating
CountryShare
United States29.4%
Japan8.3%
Canada7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ice skating audience in United States is strongest.

Fig. 05

Top regions by affinity

Ice skating fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.91×
02New York~700K1.38×
03California~1.5M1.34×
04Washington~300K1.33×
05Vermont~20K1.31×
06New Jersey~300K1.30×
07Maryland~200K1.26×
08Colorado~200K1.26×
09Virginia~300K1.18×
10Massachusetts~200K1.18×
11Indiana~200K1.14×
12Connecticut~100K1.14×
13Alaska~20K1.11×
14Florida~700K1.10×
15Nevada~100K1.10×
16Illinois~300K1.09×
17Minnesota~100K1.09×
18Idaho~50K1.09×
19Pennsylvania~300K1.08×
20Georgia~300K1.08×
21Missouri~200K1.08×
22Nebraska~50K1.07×
23Wisconsin~100K1.06×
24New Hampshire~40K1.06×
25North Carolina~300K1.04×
26Kentucky~100K1.03×
27Washington, District of Columbia~30K1.03×
28Michigan~200K1.02×
29New Mexico~50K1.01×
30Kansas~70K0.99×
31Ohio~300K0.98×
32Arizona~200K0.98×
33Maine~30K0.98×
34Oregon~100K0.97×
35Rhode Island~30K0.97×
36Delaware~20K0.93×
37Oklahoma~90K0.82×
38Iowa~60K0.82×
39Tennessee~200K0.81×
40West Virginia~40K0.80×
41Montana~20K0.80×
42Texas~600K0.79×
43South Carolina~100K0.75×
44North Dakota~10K0.74×
45South Dakota~20K0.73×
46Hawaii~20K0.62×
47Alabama~80K0.60×
48Arkansas~40K0.56×
49Mississippi~40K0.55×
50Louisiana~60K0.51×
Fig. 06

Affinity by region

Affinity by region — Ice skating, United States
0.51×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ice skating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ice skating audience
#·InterestCategoryAffinity×
01Figure skateSports25.09×
02Ice hockey equipmentSports19.09×
03Ilia MalininSports13.71×
04Connor McDavidSports13.52×
05BandySports11.34×
06Ice skateSports10.82×
07Winnipeg JetsSports10.78×
08Figure skatingSports10.37×
09USA HockeySports9.73×
10Toronto Maple LeafsSports8.95×
11Sidney CrosbySports7.66×
12NHL (video game series)Games6.78×
13Winter Olympic GamesSports5.44×
14Buffalo SabresSports4.92×
15Winter sportSports4.70×
16NHLSports2.45×
17Old NavyFashion & Accessoires1.90×
18BeautyBeauty & Wellness1.75×
19Trader Joe'sShopping1.74×
20SupermanMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ice skating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ice skating audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.55×
Sports ActivityPOWER1.50×
SustainabilityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ice skating audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.86×
Price SensitivityPREMIUM0.93×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ice skating have in United States?

Ice skating has an estimated audience of 9,347,717 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ice skating fans?

45.1% of Ice skating fans are female, 54.9% are male, with an average age of 37.3 years.

03

Which brands do Ice skating fans like most?

Ice skating fans show strongest brand affinity for Ilia Malinin (13.71×), Figure skate (25.09×), and Figure skating (10.37×) over the country average.

04

Where do Ice skating fans live in United States?

Ice skating fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~700K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Ice skating fans also like?

Beyond Ice skating itself, the audience over-indexes on Figure skate (25.09×), Figure skating (10.37×), Bandy (11.34×), and Ice hockey equipment (19.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Ice skating audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice skating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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