Ice skating Audience in United States
Ice skating has an estimated audience of 9,347,717 people in United States. 45.1% are female, 54.9% are male, average age 37.3. Top regions: California, New York, Florida. Top brand affinities: Ilia Malinin, Figure skate, Figure skating, Bandy, Ice hockey equipment.
The average Ice skating fan in United States is 37.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Ilia Malinin, Figure skate, Figure skating, with strongest over-indexing on Ilia Malinin (13.71× the country average). Demographically, the Ice skating audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Ice skating fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 37.3 |
| Estimated audience size | 9,347,717 |
Audience persona
The typical Ice skating fan in United States is balanced, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for Ilia Malinin.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,476,717 | 1.44× |
| New York | 768,056 | 1.47× |
| Florida | 755,205 | 1.19× |
| Texas | 642,416 | 0.8× |
| Illinois | 365,741 | 1.17× |
| Pennsylvania | 338,195 | 1.07× |
| Georgia | 335,385 | 1.16× |
| New Jersey | 315,294 | 1.33× |
| North Carolina | 306,018 | 1.09× |
| Ohio | 287,257 | 1× |
| Virginia | 280,134 | 1.23× |
| Michigan | 256,618 | 1.05× |
| Washington | 255,516 | 1.36× |
| Massachusetts | 224,256 | 1.22× |
| Indiana | 203,829 | 1.19× |
| Maryland | 199,271 | 1.24× |
| Colorado | 190,806 | 1.3× |
| Arizona | 190,128 | 1× |
| Missouri | 170,357 | 1.13× |
| Utah | 158,967 | 1.9× |
| Tennessee | 153,033 | 0.82× |
| Minnesota | 147,856 | 1.1× |
| Wisconsin | 144,285 | 1.03× |
| Kentucky | 114,618 | 0.98× |
| South Carolina | 106,326 | 0.76× |
| Oregon | 106,221 | 0.99× |
| Nevada | 105,567 | 1.17× |
| Connecticut | 104,470 | 1.11× |
| Oklahoma | 88,075 | 0.85× |
| Alabama | 72,725 | 0.56× |
| Kansas | 69,136 | 0.94× |
| Louisiana | 62,762 | 0.52× |
| Iowa | 61,245 | 0.8× |
| Idaho | 50,512 | 1.08× |
| Nebraska | 49,483 | 1.06× |
| New Mexico | 45,155 | 0.96× |
| Arkansas | 38,892 | 0.5× |
| New Hampshire | 38,107 | 1.03× |
| Mississippi | 37,479 | 0.49× |
| West Virginia | 33,638 | 0.77× |
| Maine | 32,821 | 0.98× |
| Rhode Island | 28,703 | 0.96× |
| Washington, District of Columbia | 28,441 | 1.01× |
| Delaware | 21,652 | 0.84× |
| Hawaii | 21,446 | 0.53× |
| Montana | 20,753 | 0.8× |
| Vermont | 19,762 | 1.2× |
| Alaska | 18,811 | 0.94× |
| South Dakota | 13,926 | 0.64× |
| North Dakota | 11,738 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ilia Malinin | 13.71× | Sports |
| Figure skate | 25.09× | Sports |
| Figure skating | 10.37× | Sports |
| Bandy | 11.34× | Sports |
| Ice hockey equipment | 19.09× | Sports |
| Winter sport | 4.7× | Sports |
| Ice skate | 10.82× | Sports |
| Beauty | 1.75× | Beauty & Wellness |
| USA Hockey | 9.73× | Sports |
| Connor McDavid | 13.52× | Sports |
| Superman | 1.59× | Movies & TV |
| Winnipeg Jets | 10.78× | Sports |
| Toronto Maple Leafs | 8.95× | Sports |
| Old Navy | 1.9× | Fashion & Accessoires |
| NHL (video game series) | 6.78× | Games |
| Winter Olympic Games | 5.44× | Sports |
| Brad Marchand | 10.5× | Sports |
| Harry Potter | 1.57× | Movies & TV |
| NHL | 2.45× | Sports |
| Sidney Crosby | 7.66× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.85 |
| Sports Activity | POWER | 1.72 |
| Early Adopter Mentality | POWER | 1.37 |
| Family Orientation | CONSERVATISM | 1.31 |
| Design Affinity | PREMIUM | 1.31 |
| Luxury Orientation | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| Japan | 8.3% |
| Canada | 7.0% |
See Ice skating audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
Frequently asked questions
How many fans does Ice skating have in United States?
Ice skating has an estimated audience of 9,347,717 people in United States, concentrated in California and New York.
What is the gender split and age of Ice skating fans?
45.1% of Ice skating fans are female, 54.9% are male, with an average age of 37.3 years.
Which brands do Ice skating fans like most?
Ice skating fans show strongest brand affinity for Ilia Malinin (13.71×), Figure skate (25.09×), and Figure skating (10.37×) over the country average.
Where do Ice skating fans live in United States?
Ice skating fans in United States are most concentrated in California (reach 1,476,717), New York (reach 768,056), and Florida (reach 755,205). These three regions account for the largest share of the active audience.
What other brands do Ice skating fans also like?
Beyond Ice skating itself, the audience over-indexes on Figure skate (25.09×), Figure skating (10.37×), Bandy (11.34×), and Ice hockey equipment (19.09×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ice skating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.