Rascasse Audience Intelligence

Ice skating Audience in Germany

A data profile of the people who buy, follow and care about Ice skating in Germany — modelled from more than twelve digital signal sources. Ice skating has an estimated audience of 1,489,667 people in Germany.

#86among Sport in Germany#2424among Topic in Germany#394in Sports

The average Ice skating fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Stanley Cup, Heated clothing, DEL2, with strongest over-indexing on Stanley Cup (19.1× the country average).

Demographically, the Ice skating audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ice skating fan in Germany is more male, around 36.4 years old, with strong Sports Activity tendencies and a notable affinity for Stanley Cup.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ice skating profile in Germany.

Audience size
1.5M
in Germany
Gender
44.0%♀
56.0% male
Age
36.4
average years
Country rank
#4496
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ice skating fans

44.0% are female, 56.0% are male, average age 36.4.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Ice skating audience in Germany
MetricValue
Female44.0%
Male56.0%
Average age36.4
Estimated audience size1,489,667
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Ice skating audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3921%
40-4920%
50+13%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Ice skating audience comes from Germany.

Worldwide audience distribution share by country for Ice skating
CountryShare
United States29.4%
Japan8.3%
Canada7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ice skating audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ice skating fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~100K1.45×
02Baden-Württemberg~300K1.44×
03Nordrhein-Westfalen~500K1.42×
04Niedersachsen~200K1.23×
05Bayern~300K1.18×
06Brandenburg~50K1.07×
07Berlin~70K1.05×
08Schleswig-Holstein~50K0.98×
09Hessen~100K0.97×
10Hamburg~30K0.93×
11Sachsen-Anhalt~30K0.89×
12Sachsen~60K0.80×
13Thüringen~30K0.76×
14Saarland~10K0.75×
15Bremen~9K0.74×
16Mecklenburg-Vorpommern~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Ice skating, Germany
0.68×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ice skating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ice skating audience
#·InterestCategoryAffinity×
01Ice hockey equipmentSports19.83×
02Figure skateSports19.70×
03Stanley CupSports19.10×
04International Ice Hockey FederationSports15.07×
05DEL2Sports14.75×
06Ice skateSports14.17×
07Heated clothingFashion & Accessoires13.36×
08Krefeld PinguineSports12.17×
09CricbuzzSports11.04×
10Nordic skiingSports9.88×
11Ilia MalininSports8.35×
12Ice Hockey World ChampionshipsSports8.26×
13Eisbären BerlinSports6.87×
14FireplaceHome & Garden5.53×
15Jutta LeerdamSports4.80×
16Franziska PreußSports3.60×
17Ornamental plantHome & Garden3.47×
18Winter sportSports3.05×
19Alpine skiingSports2.68×
20Arts and musicArts & Culture1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ice skating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ice skating audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.34×
Luxury OrientationPREMIUM1.28×
IndulgenceJOY1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ice skating audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.78×
SpiritualityBALANCE0.81×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ice skating have in Germany?

Ice skating has an estimated audience of 1,489,667 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Ice skating fans?

44.0% of Ice skating fans are female, 56.0% are male, with an average age of 36.4 years.

03

Which brands do Ice skating fans like most?

Ice skating fans show strongest brand affinity for Stanley Cup (19.1×), Heated clothing (13.36×), and DEL2 (14.75×) over the country average.

04

Where do Ice skating fans live in Germany?

Ice skating fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Baden-Württemberg (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ice skating fans also like?

Beyond Ice skating itself, the audience over-indexes on Heated clothing (13.36×), DEL2 (14.75×), Ilia Malinin (8.35×), and International Ice Hockey Federation (15.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Ice skating audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ice skating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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