Ice skating Audience in Germany
Ice skating has an estimated audience of 1,489,667 people in Germany. 44.0% are female, 56.0% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Stanley Cup, Heated clothing, DEL2, Ilia Malinin, International Ice Hockey Federation.
The average Ice skating fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Stanley Cup, Heated clothing, DEL2, with strongest over-indexing on Stanley Cup (19.1× the country average). Demographically, the Ice skating audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Ice skating fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 36.4 |
| Estimated audience size | 1,489,667 |
Audience persona
The typical Ice skating fan in Germany is more male, around 36.4 years old, with strong Sports Activity tendencies and a notable affinity for Stanley Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 497,984 | 1.53× |
| Baden-Württemberg | 301,850 | 1.49× |
| Bayern | 278,569 | 1.16× |
| Niedersachsen | 171,255 | 1.18× |
| Hessen | 114,931 | 1.01× |
| Rheinland-Pfalz | 107,347 | 1.44× |
| Berlin | 58,791 | 0.88× |
| Sachsen | 56,433 | 0.77× |
| Schleswig-Holstein | 53,744 | 1× |
| Brandenburg | 50,951 | 1.1× |
| Hamburg | 32,792 | 0.97× |
| Sachsen-Anhalt | 32,448 | 0.84× |
| Thüringen | 27,802 | 0.73× |
| Mecklenburg-Vorpommern | 16,656 | 0.59× |
| Saarland | 12,713 | 0.69× |
| Bremen | 7,632 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stanley Cup | 19.1× | Sports |
| Heated clothing | 13.36× | Fashion & Accessoires |
| DEL2 | 14.75× | Sports |
| Ilia Malinin | 8.35× | Sports |
| International Ice Hockey Federation | 15.07× | Sports |
| Arts and music | 1.54× | Arts & Culture |
| Ornamental plant | 3.47× | Home & Garden |
| Winter sport | 3.05× | Sports |
| Cricbuzz | 11.04× | Sports |
| Ice skate | 14.17× | Sports |
| Ice hockey equipment | 19.83× | Sports |
| Krefeld Pinguine | 12.17× | Sports |
| Nordic skiing | 9.88× | Sports |
| Alpine skiing | 2.68× | Sports |
| Fireplace | 5.53× | Home & Garden |
| Figure skate | 19.7× | Sports |
| Jutta Leerdam | 4.8× | Sports |
| Lindsey Vonn | 3.15× | Sports |
| Ice Hockey World Championships | 8.26× | Sports |
| Eisbären Berlin | 6.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.56 |
| Sustainability | BALANCE | 1.37 |
| Luxury Orientation | PREMIUM | 1.35 |
| Indulgence | JOY | 1.32 |
| DIY Mentality | THRILL | 1.3 |
| Family Orientation | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| Japan | 8.3% |
| Canada | 7.0% |
See Ice skating audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Ice skating have in Germany?
Ice skating has an estimated audience of 1,489,667 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Ice skating fans?
44.0% of Ice skating fans are female, 56.0% are male, with an average age of 36.4 years.
Which brands do Ice skating fans like most?
Ice skating fans show strongest brand affinity for Stanley Cup (19.1×), Heated clothing (13.36×), and DEL2 (14.75×) over the country average.
Where do Ice skating fans live in Germany?
Ice skating fans in Germany are most concentrated in Nordrhein-Westfalen (reach 497,984), Baden-Württemberg (reach 301,850), and Bayern (reach 278,569). These three regions account for the largest share of the active audience.
What other brands do Ice skating fans also like?
Beyond Ice skating itself, the audience over-indexes on Heated clothing (13.36×), DEL2 (14.75×), Ilia Malinin (8.35×), and International Ice Hockey Federation (15.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ice skating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.