Nordic skiing Audience in Germany
Nordic skiing has an estimated audience of 641,523 people in Germany. 42.5% are female, 57.5% are male, average age 39.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Trekking pole, Outdoors, Philipp Raimund, Arts and music, Laura Dahlmeier.
The average Nordic skiing fan in Germany is 39.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Trekking pole, Outdoors, Philipp Raimund, with strongest over-indexing on Trekking pole (15.1× the country average). Demographically, the Nordic skiing audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Nordic skiing fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 39.3 |
| Estimated audience size | 641,523 |
Audience persona
The typical Nordic skiing fan in Germany is more male, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for Trekking pole.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 106,933 | 1.04× |
| Baden-Württemberg | 89,182 | 1.02× |
| Nordrhein-Westfalen | 73,290 | 0.52× |
| Sachsen | 50,309 | 1.6× |
| Niedersachsen | 33,234 | 0.53× |
| Hessen | 32,028 | 0.66× |
| Brandenburg | 28,534 | 1.43× |
| Thüringen | 25,829 | 1.58× |
| Sachsen-Anhalt | 23,945 | 1.44× |
| Rheinland-Pfalz | 22,090 | 0.69× |
| Mecklenburg-Vorpommern | 17,048 | 1.39× |
| Berlin | 14,044 | 0.49× |
| Schleswig-Holstein | 14,015 | 0.61× |
| Saarland | 10,717 | 1.36× |
| Hamburg | 8,300 | 0.57× |
| Bremen | 5,870 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trekking pole | 15.1× | Sports |
| Outdoors | 4.77× | Travel & Leisure |
| Philipp Raimund | 8.13× | Sports |
| Arts and music | 1.7× | Arts & Culture |
| Laura Dahlmeier | 7.21× | Sports |
| Nika Prevc | 11.86× | Sports |
| Climbing wall | 15.4× | Sports |
| Andreas Wellinger | 6.82× | Sports |
| Frida Karlsson | 17× | Sports |
| FIS Alpine Ski World Cup | 6.13× | Sports |
| Bouldering | 5.83× | Sports |
| Ski jumping | 11.86× | Sports |
| Alex Honnold | 11.13× | Sports |
| Vanessa Voigt | 6.95× | Sports |
| Lindsey Vonn | 3.07× | Sports |
| Adventure | 1.95× | Travel & Leisure |
| Felix Neureuther | 5.22× | Sports |
| Justus Strelow | 9.86× | Sports |
| Miriam Neureuther | 7.29× | Sports |
| Traditional climbing | 13.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.14 |
| Sports Activity | POWER | 1.99 |
| Sustainability | BALANCE | 1.79 |
| Early Adopter Mentality | POWER | 1.73 |
| Travelling | THRILL | 1.63 |
| Quality Awareness | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Italy | 7.9% |
| Germany | 7.4% |
See Nordic skiing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Nordic skiing have in Germany?
Nordic skiing has an estimated audience of 641,523 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Nordic skiing fans?
42.5% of Nordic skiing fans are female, 57.5% are male, with an average age of 39.3 years.
Which brands do Nordic skiing fans like most?
Nordic skiing fans show strongest brand affinity for Trekking pole (15.1×), Outdoors (4.77×), and Philipp Raimund (8.13×) over the country average.
Where do Nordic skiing fans live in Germany?
Nordic skiing fans in Germany are most concentrated in Bayern (reach 106,933), Baden-Württemberg (reach 89,182), and Nordrhein-Westfalen (reach 73,290). These three regions account for the largest share of the active audience.
What other brands do Nordic skiing fans also like?
Beyond Nordic skiing itself, the audience over-indexes on Outdoors (4.77×), Philipp Raimund (8.13×), Arts and music (1.7×), and Laura Dahlmeier (7.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nordic skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.