Rascasse Audience Intelligence

Nordic skiing Audience in Germany

A data profile of the people who buy, follow and care about Nordic skiing in Germany — modelled from more than twelve digital signal sources. Nordic skiing has an estimated audience of 641,523 people in Germany.

#135among Sport in Germany#4066among Topic in Germany#743in Sports

The average Nordic skiing fan in Germany is 39.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Trekking pole, Outdoors, Franziska Preuß, with strongest over-indexing on Trekking pole (15.1× the country average).

Demographically, the Nordic skiing audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Sports Activity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nordic skiing fan in Germany is more male, around 39.3 years old, with strong Sports Activity tendencies and a notable affinity for Trekking pole.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nordic skiing profile in Germany.

Audience size
642K
in Germany
Gender
42.5%♀
57.5% male
Age
39.3
average years
Country rank
#9544
Topic in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nordic skiing fans

42.5% are female, 57.5% are male, average age 39.3.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Nordic skiing audience in Germany
MetricValue
Female42.5%
Male57.5%
Average age39.3
Estimated audience size641,523
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Nordic skiing audience in Germany
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4923%
50+20%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Nordic skiing audience comes from Germany.

Worldwide audience distribution share by country for Nordic skiing
CountryShare
United States23.1%
Italy7.9%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nordic skiing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nordic skiing fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.40×
02Thüringen~20K1.33×
03Bayern~100K1.25×
04Sachsen-Anhalt~20K1.20×
05Brandenburg~20K1.19×
06Mecklenburg-Vorpommern~10K1.15×
07Saarland~9K1.14×
08Bremen~6K1.03×
09Baden-Württemberg~90K1.01×
10Rheinland-Pfalz~30K0.84×
11Schleswig-Holstein~20K0.83×
12Hamburg~10K0.83×
13Berlin~20K0.82×
14Hessen~40K0.81×
15Niedersachsen~40K0.70×
16Nordrhein-Westfalen~90K0.61×
Fig. 06

Affinity by region

Affinity by region — Nordic skiing, Germany
0.61×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nordic skiing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nordic skiing audience
#·InterestCategoryAffinity×
01Frida KarlssonSports17.00×
02Climbing wallSports15.40×
03Trekking poleSports15.10×
04Traditional climbingSports13.67×
05Nika PrevcSports11.86×
06Ski jumpingSports11.86×
07Alex HonnoldSports11.13×
08Justus StrelowSports9.86×
09Philipp RaimundSports8.13×
10Laura DahlmeierSports7.21×
11Vanessa VoigtSports6.95×
12Andreas WellingerSports6.82×
13FIS Alpine Ski World CupSports6.13×
14BoulderingSports5.83×
15Felix NeureutherSports5.22×
16Franziska PreußSports5.00×
17OutdoorsTravel & Leisure4.77×
18Lindsey VonnSports3.07×
19AdventureTravel & Leisure1.95×
20Arts and musicArts & Culture1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nordic skiing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nordic skiing audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.19×
DIY MentalityTHRILL1.08×
IndividualismJOY1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nordic skiing audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.67×
ExtroversionTHRILL0.68×
IndulgenceJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nordic skiing have in Germany?

Nordic skiing has an estimated audience of 641,523 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Nordic skiing fans?

42.5% of Nordic skiing fans are female, 57.5% are male, with an average age of 39.3 years.

03

Which brands do Nordic skiing fans like most?

Nordic skiing fans show strongest brand affinity for Trekking pole (15.1×), Outdoors (4.77×), and Franziska Preuß (5×) over the country average.

04

Where do Nordic skiing fans live in Germany?

Nordic skiing fans in Germany are most concentrated in Bayern (reach ~100K), Baden-Württemberg (reach ~90K), and Nordrhein-Westfalen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Nordic skiing fans also like?

Beyond Nordic skiing itself, the audience over-indexes on Outdoors (4.77×), Franziska Preuß (5×), Laura Dahlmeier (7.21×), and Nika Prevc (11.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Nordic skiing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nordic skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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