Climbing wall Audience in Germany
Climbing wall has an estimated audience of 350,356 people in Germany. 45.1% are female, 54.9% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hawesko, Parma, Building insulation, Burgos, Gumbal.
The average Climbing wall fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hawesko, Parma, Building insulation, with strongest over-indexing on Hawesko (12.17× the country average). Demographically, the Climbing wall audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Climbing wall fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 38.5 |
| Estimated audience size | 350,356 |
Audience persona
The typical Climbing wall fan in Germany is balanced, around 38.5 years old, with strong Sustainability tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,626 | 1.13× |
| Bayern | 64,763 | 1.15× |
| Baden-Württemberg | 51,993 | 1.09× |
| Niedersachsen | 38,149 | 1.12× |
| Hessen | 28,200 | 1.06× |
| Rheinland-Pfalz | 19,228 | 1.1× |
| Berlin | 17,654 | 1.13× |
| Sachsen | 15,598 | 0.91× |
| Schleswig-Holstein | 11,956 | 0.95× |
| Brandenburg | 9,681 | 0.89× |
| Thüringen | 8,799 | 0.99× |
| Hamburg | 8,072 | 1.02× |
| Sachsen-Anhalt | 6,299 | 0.69× |
| Mecklenburg-Vorpommern | 5,901 | 0.88× |
| Saarland | 4,013 | 0.93× |
| Bremen | 2,906 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 12.17× | Food & Beverages |
| Parma | 14.71× | Travel & Leisure |
| Building insulation | 6.11× | Home & Garden |
| Burgos | 9.42× | Travel & Leisure |
| Gumbal | 6.81× | Cars & Mobility |
| Alaska | 3.73× | Travel & Leisure |
| Google Analytics | 2.47× | Internet & Social Media |
| Buddy – The Buddy Holly Story | 4.51× | Music & Radio |
| Hauptschule | 6.78× | Kids & Family |
| Google Home | 4.44× | Technology & Electronics |
| Tuscany | 3.59× | Travel & Leisure |
| Headhunters (film) | 3.39× | Movies & TV |
| Whist | 3.74× | Games |
| Sailor | 3.32× | Travel & Leisure |
| Minnesota | 4.04× | Travel & Leisure |
| Nurse education | 1.64× | Kids & Family |
| Fitz Roy | 4.27× | |
| Golden Gate | 3.56× | Games |
| Hostelworld | 3.93× | Travel & Leisure |
| Jura Mountains | 3.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.11 |
| Travelling | THRILL | 1.71 |
| Sports Activity | POWER | 1.7 |
| Family Orientation | CONSERVATISM | 1.56 |
| Risk Appetite | THRILL | 1.42 |
| DIY Mentality | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.8% |
| United Kingdom | 9.0% |
| Japan | 8.8% |
See Climbing wall audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Climbing wall have in Germany?
Climbing wall has an estimated audience of 350,356 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Climbing wall fans?
45.1% of Climbing wall fans are female, 54.9% are male, with an average age of 38.5 years.
Which brands do Climbing wall fans like most?
Climbing wall fans show strongest brand affinity for Hawesko (12.17×), Parma (14.71×), and Building insulation (6.11×) over the country average.
Where do Climbing wall fans live in Germany?
Climbing wall fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,626), Bayern (reach 64,763), and Baden-Württemberg (reach 51,993). These three regions account for the largest share of the active audience.
What other brands do Climbing wall fans also like?
Beyond Climbing wall itself, the audience over-indexes on Parma (14.71×), Building insulation (6.11×), Burgos (9.42×), and Gumbal (6.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Climbing wall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.