Rascasse Audience Intelligence

Climbing wall Audience in Germany

A data profile of the people who buy, follow and care about Climbing wall in Germany — modelled from more than twelve digital signal sources. Climbing wall has an estimated audience of 350,356 people in Germany.

#5687among Topic in Germany#1231in Sports

The average Climbing wall fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Climbing shoe, Bouldering, Indoor climbing, with strongest over-indexing on Climbing shoe (40.02× the country average).

Demographically, the Climbing wall audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Climbing wall fan in Germany is balanced, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Climbing shoe.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Climbing wall profile in Germany.

Audience size
350K
in Germany
Gender
45.1%♀
54.9% male
Age
38.5
average years
Country rank
#15511
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Climbing wall fans

45.1% are female, 54.9% are male, average age 38.5.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Climbing wall audience in Germany
MetricValue
Female45.1%
Male54.9%
Average age38.5
Estimated audience size350,356
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Climbing wall audience in Germany
Age bracketShare%
16-1918%
20-2923%
30-3922%
40-4921%
50+16%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Climbing wall audience comes from Germany.

Worldwide audience distribution share by country for Climbing wall
CountryShare
United States32.8%
United Kingdom9.0%
Japan8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Climbing wall audience in Germany is strongest.

Fig. 05

Top regions by affinity

Climbing wall fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.48×
02Bremen~4K1.36×
03Bayern~60K1.06×
04Rheinland-Pfalz~20K1.05×
05Mecklenburg-Vorpommern~7K1.05×
06Nordrhein-Westfalen~80K1.04×
07Schleswig-Holstein~10K1.03×
08Hessen~30K1.01×
09Baden-Württemberg~50K0.98×
10Niedersachsen~30K0.98×
11Thüringen~9K0.98×
12Saarland~4K0.98×
13Brandenburg~10K0.92×
14Hamburg~7K0.92×
15Sachsen~10K0.81×
16Sachsen-Anhalt~7K0.74×
Fig. 06

Affinity by region

Affinity by region — Climbing wall, Germany
0.74×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Climbing wall audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Climbing wall audience
#·InterestCategoryAffinity×
01Adam OndraSports45.79×
02Climbing shoeSports40.02×
03BombasFashion & Accessoires37.27×
04AbseilingSports33.22×
05ORTOVOXFashion & Accessoires33.03×
06Indoor climbingSports25.66×
07Children's rightsKids & Family22.18×
08Atomic SkisSports20.00×
09Fischer (company)Sports20.00×
10Nordic skiingSports15.40×
11BoulderingSports15.11×
12HimalayasTravel & Leisure13.21×
13Arc'teryxFashion & Accessoires8.88×
14Canada GooseFashion & Accessoires7.46×
15Ski mountaineeringSports6.19×
16GarminTechnology & Electronics5.58×
17PatagoniaFashion & Accessoires5.35×
18Extreme sportSports3.99×
19Child developmentBusiness & Career3.71×
20Efficient energy useTechnology & Electronics3.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Climbing wall audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Climbing wall audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.19×
SustainabilityBALANCE2.15×
Quality AwarenessPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Climbing wall audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
IndulgenceJOY0.69×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Climbing wall have in Germany?

Climbing wall has an estimated audience of 350,356 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Climbing wall fans?

45.1% of Climbing wall fans are female, 54.9% are male, with an average age of 38.5 years.

03

Which brands do Climbing wall fans like most?

Climbing wall fans show strongest brand affinity for Climbing shoe (40.02×), Bouldering (15.11×), and Indoor climbing (25.66×) over the country average.

04

Where do Climbing wall fans live in Germany?

Climbing wall fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Climbing wall fans also like?

Beyond Climbing wall itself, the audience over-indexes on Bouldering (15.11×), Indoor climbing (25.66×), ORTOVOX (33.03×), and Atomic Skis (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Climbing wall audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Climbing wall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →