Fischer (company) Audience in Germany
Fischer (company) has an estimated audience of 444,319 people in Germany. 42.1% are female, 57.9% are male, average age 36.8. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Ski boot, Atomic Skis, Mikaela Shiffrin, Nordica (company), Lindsey Vonn.
The average Fischer (company) fan in Germany is 36.8 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Ski boot, Atomic Skis, Mikaela Shiffrin, with strongest over-indexing on Ski boot (86.05× the country average). Demographically, the Fischer (company) audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Ski / snowboard
Demographics of Fischer (company) fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 36.8 |
| Estimated audience size | 444,319 |
Audience persona
The typical Fischer (company) fan in Germany is more male, around 36.8 years old, with strong Sports Activity tendencies and a notable affinity for Ski boot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 102,679 | 1.69× |
| Nordrhein-Westfalen | 97,828 | 1.01× |
| Bayern | 96,378 | 1.35× |
| Niedersachsen | 50,243 | 1.16× |
| Hessen | 34,624 | 1.02× |
| Rheinland-Pfalz | 25,277 | 1.14× |
| Sachsen | 23,257 | 1.07× |
| Berlin | 13,972 | 0.7× |
| Brandenburg | 11,635 | 0.84× |
| Thüringen | 10,748 | 0.95× |
| Sachsen-Anhalt | 10,713 | 0.93× |
| Schleswig-Holstein | 9,961 | 0.62× |
| Mecklenburg-Vorpommern | 8,895 | 1.05× |
| Hamburg | 8,217 | 0.82× |
| Saarland | 4,551 | 0.83× |
| Bremen | 3,072 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ski boot | 86.05× | Sports |
| Atomic Skis | 70.62× | Sports |
| Mikaela Shiffrin | 32.22× | Sports |
| Nordica (company) | 113.98× | Sports |
| Lindsey Vonn | 14.68× | Sports |
| Cross-country skiing | 22.34× | Sports |
| Head (company) | 20× | Sports |
| Nordic skiing | 30.17× | Sports |
| Backcountry snowboarding | 40.43× | Sports |
| Unique Gifts | 10.86× | Shopping |
| Skis Rossignol | 39.16× | Sports |
| Ski resort | 9.04× | Travel & Leisure |
| Hiking boot | 11.25× | Fashion & Accessoires |
| Leki | 73.33× | Sports |
| DSV (company) | 32.41× | Sports |
| ORTOVOX | 38.16× | Fashion & Accessoires |
| FIS Alpine Ski World Cup | 15.02× | Sports |
| Alpine skiing | 6.62× | Sports |
| Ice climbing | 28.08× | Sports |
| Arabian horse | 10.36× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.88 |
| Travelling | THRILL | 1.76 |
| Sustainability | BALANCE | 1.64 |
| Design Affinity | PREMIUM | 1.44 |
| Luxury Orientation | PREMIUM | 1.41 |
| Quality Awareness | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.8% |
| Germany | 8.7% |
| Italy | 7.9% |
See Fischer (company) audiences in other countries
More Ski / snowboard audiences in Germany
- Lindsey Vonn (5,294,973)
- Felix Neureuther (1,819,485)
- FIS Alpine Ski World Cup (1,629,874)
- Mikaela Shiffrin (1,186,156)
- Maria Höfl-Riesch (762,883)
Frequently asked questions
How many fans does Fischer (company) have in Germany?
Fischer (company) has an estimated audience of 444,319 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Fischer (company) fans?
42.1% of Fischer (company) fans are female, 57.9% are male, with an average age of 36.8 years.
Which brands do Fischer (company) fans like most?
Fischer (company) fans show strongest brand affinity for Ski boot (86.05×), Atomic Skis (70.62×), and Mikaela Shiffrin (32.22×) over the country average.
Where do Fischer (company) fans live in Germany?
Fischer (company) fans in Germany are most concentrated in Baden-Württemberg (reach 102,679), Nordrhein-Westfalen (reach 97,828), and Bayern (reach 96,378). These three regions account for the largest share of the active audience.
What other brands do Fischer (company) fans also like?
Beyond Fischer (company) itself, the audience over-indexes on Atomic Skis (70.62×), Mikaela Shiffrin (32.22×), Nordica (company) (113.98×), and Lindsey Vonn (14.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fischer (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.