Rascasse Audience Intelligence

Fischer (company) Target Market in Germany

A data profile of the people who buy, follow and care about Fischer (company) in Germany — modelled from more than twelve digital signal sources. Fischer (company) has an estimated audience of 453,903 people in Germany.

#8among Ski / snowboard in Germany#1644among Brand in Germany#1000in Sports

The average Fischer (company) fan in Germany is 36.8 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Ski boot, Atomic Skis, Mikaela Shiffrin, with strongest over-indexing on Ski boot (86.05× the country average).

Demographically, the Fischer (company) audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fischer (company) fan in Germany is more male, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for Ski boot.

Category: Sports · Type: Brand · Subtype: Ski / snowboard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fischer (company) profile in Germany.

Audience size
454K
in Germany
Gender
42.1%♀
57.9% male
Age
36.8
average years
Country rank
#12669
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fischer (company)

42.1% are female, 57.9% are male, average age 36.8.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Fischer (company) audience in Germany
MetricValue
Female42.1%
Male57.9%
Average age36.8
Estimated audience size453,903
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Fischer (company) audience in Germany
Age bracketShare%
16-1928%
20-2918%
30-3919%
40-4921%
50+15%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Fischer (company) audience comes from Germany.

Worldwide audience distribution share by country for Fischer (company)
CountryShare
United States12.9%
Germany9.0%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fischer (company) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fischer (company) customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.59×
02Bayern~90K1.30×
03Niedersachsen~50K1.27×
04Rheinland-Pfalz~30K1.23×
05Mecklenburg-Vorpommern~10K1.14×
06Sachsen~20K1.02×
07Hessen~30K0.97×
08Sachsen-Anhalt~10K0.96×
09Thüringen~10K0.95×
10Nordrhein-Westfalen~90K0.94×
11Saarland~5K0.94×
12Bremen~3K0.85×
13Brandenburg~10K0.82×
14Hamburg~8K0.79×
15Schleswig-Holstein~10K0.68×
16Berlin~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Fischer (company), Germany
0.66×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fischer (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fischer (company) audience
#·InterestCategoryAffinity×
01Nordica (company)Sports113.98×
02Ski bootSports86.05×
03LekiSports73.33×
04Atomic SkisSports70.62×
05Backcountry snowboardingSports40.43×
06Skis RossignolSports39.16×
07ORTOVOXFashion & Accessoires38.16×
08DSV (company)Sports32.41×
09Mikaela ShiffrinSports32.22×
10Nordic skiingSports30.17×
11Ice climbingSports28.08×
12Cross-country skiingSports22.34×
13Head (company)Sports20.00×
14FIS Alpine Ski World CupSports15.02×
15Lindsey VonnSports14.68×
16Hiking bootFashion & Accessoires11.25×
17Franziska PreußSports10.89×
18Unique GiftsShopping10.86×
19Ski resortTravel & Leisure9.04×
20Alpine skiingSports6.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fischer (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fischer (company) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.89×
Sports ActivityPOWER2.29×
Need for SecurityCONSERVATISM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fischer (company) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Pet OwnershipJOY0.89×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fischer (company)'s target market in Germany?

Fischer (company)'s target market in Germany covers an estimated 453,903 people, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Fischer (company) customers?

42.1% of the Fischer (company) audience are female, 57.9% are male, with an average age of 36.8 years.

03

Which brands do Fischer (company) fans like most?

Fischer (company) fans show strongest brand affinity for Ski boot (86.05×), Atomic Skis (70.62×), and Mikaela Shiffrin (32.22×) over the country average.

04

Where do Fischer (company) fans live in Germany?

Fischer (company) fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Bayern (reach ~90K), and Nordrhein-Westfalen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Fischer (company) fans also like?

Beyond Fischer (company) itself, the audience over-indexes on Atomic Skis (70.62×), Mikaela Shiffrin (32.22×), Nordica (company) (113.98×), and Lindsey Vonn (14.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ski / snowboard audiences in Germany

See Fischer (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fischer (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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