Rascasse Audience Intelligence

Cross-country skiing Audience in Germany

A data profile of the people who buy, follow and care about Cross-country skiing in Germany — modelled from more than twelve digital signal sources. Cross-country skiing has an estimated audience of 1,727,708 people in Germany.

#80among Sport in Germany#2176among Topic in Germany#352in Sports

The average Cross-country skiing fan in Germany is 36.2 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Laura Dahlmeier, Franziska Preuß, Vanessa Voigt, with strongest over-indexing on Laura Dahlmeier (15.85× the country average).

Demographically, the Cross-country skiing audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cross-country skiing fan in Germany is more male, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for Laura Dahlmeier.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cross-country skiing profile in Germany.

Audience size
1.7M
in Germany
Gender
44.1%♀
55.9% male
Age
36.2
average years
Country rank
#3894
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cross-country skiing fans

44.1% are female, 55.9% are male, average age 36.2.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Cross-country skiing audience in Germany
MetricValue
Female44.1%
Male55.9%
Average age36.2
Estimated audience size1,727,708
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Cross-country skiing audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4919%
50+14%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Cross-country skiing audience comes from Germany.

Worldwide audience distribution share by country for Cross-country skiing
CountryShare
United States21.4%
Germany9.2%
Japan9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cross-country skiing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cross-country skiing fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K2.08×
02Thüringen~80K1.85×
03Bayern~400K1.36×
04Sachsen-Anhalt~50K1.15×
05Brandenburg~60K1.05×
06Berlin~80K1.04×
07Mecklenburg-Vorpommern~30K1.03×
08Baden-Württemberg~200K0.95×
09Hessen~100K0.86×
10Saarland~20K0.86×
11Bremen~10K0.84×
12Rheinland-Pfalz~70K0.82×
13Hamburg~30K0.80×
14Schleswig-Holstein~50K0.76×
15Niedersachsen~100K0.74×
16Nordrhein-Westfalen~300K0.69×
Fig. 06

Affinity by region

Affinity by region — Cross-country skiing, Germany
0.69×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cross-country skiing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cross-country skiing audience
#·InterestCategoryAffinity×
01Justus StrelowSports20.34×
02Telemark skiingSports19.23×
03Fischer (company)Sports16.15×
04Vanessa VoigtSports16.03×
05Laura DahlmeierSports15.85×
06Denise HerrmannSports15.85×
07Miriam NeureutherSports15.63×
08Nordic skiingSports14.71×
09Nathalie ArmbrusterSports14.05×
10Felix NeureutherSports9.74×
11Franziska PreußSports8.58×
12Ski mountaineeringSports8.01×
13Backcountry skiingSports7.24×
14Hiking bootFashion & Accessoires6.02×
15SnowboardSports4.33×
16Alpine skiingSports4.08×
17Winter sportSports4.02×
18TransfermarktSports3.32×
19Outdoor recreationSports2.11×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cross-country skiing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cross-country skiing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.35×
TravellingTHRILL1.79×
Sports ActivityPOWER1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cross-country skiing audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.73×
Price SensitivityPREMIUM0.75×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cross-country skiing have in Germany?

Cross-country skiing has an estimated audience of 1,727,708 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Cross-country skiing fans?

44.1% of Cross-country skiing fans are female, 55.9% are male, with an average age of 36.2 years.

03

Which brands do Cross-country skiing fans like most?

Cross-country skiing fans show strongest brand affinity for Laura Dahlmeier (15.85×), Franziska Preuß (8.58×), and Vanessa Voigt (16.03×) over the country average.

04

Where do Cross-country skiing fans live in Germany?

Cross-country skiing fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cross-country skiing fans also like?

Beyond Cross-country skiing itself, the audience over-indexes on Franziska Preuß (8.58×), Vanessa Voigt (16.03×), Justus Strelow (20.34×), and Ski mountaineering (8.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Cross-country skiing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cross-country skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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