Cross-country skiing Audience in Germany
Cross-country skiing has an estimated audience of 1,727,708 people in Germany. 44.1% are female, 55.9% are male, average age 36.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Laura Dahlmeier, Vanessa Voigt, Ski mountaineering, Backcountry skiing, Justus Strelow.
The average Cross-country skiing fan in Germany is 36.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Laura Dahlmeier, Vanessa Voigt, Ski mountaineering, with strongest over-indexing on Laura Dahlmeier (15.85× the country average). Demographically, the Cross-country skiing audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Cross-country skiing fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 36.2 |
| Estimated audience size | 1,727,708 |
Audience persona
The typical Cross-country skiing fan in Germany is more male, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Laura Dahlmeier.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 446,716 | 1.61× |
| Nordrhein-Westfalen | 257,074 | 0.68× |
| Baden-Württemberg | 240,610 | 1.02× |
| Sachsen | 195,023 | 2.3× |
| Hessen | 124,467 | 0.95× |
| Niedersachsen | 115,878 | 0.69× |
| Berlin | 99,047 | 1.28× |
| Thüringen | 77,400 | 1.76× |
| Rheinland-Pfalz | 75,236 | 0.87× |
| Brandenburg | 50,102 | 0.93× |
| Sachsen-Anhalt | 46,438 | 1.04× |
| Schleswig-Holstein | 38,027 | 0.61× |
| Hamburg | 31,883 | 0.82× |
| Mecklenburg-Vorpommern | 26,644 | 0.81× |
| Saarland | 16,746 | 0.79× |
| Bremen | 10,167 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laura Dahlmeier | 15.85× | Sports |
| Vanessa Voigt | 16.03× | Sports |
| Ski mountaineering | 8.01× | Sports |
| Backcountry skiing | 7.24× | Sports |
| Justus Strelow | 20.34× | Sports |
| Miriam Neureuther | 15.63× | Sports |
| Felix Neureuther | 9.74× | Sports |
| Telemark skiing | 19.23× | Sports |
| Outdoor recreation | 2.11× | Sports |
| Nordic skiing | 14.71× | Sports |
| Winter sport | 4.02× | Sports |
| Nathalie Armbruster | 14.05× | Sports |
| Borussia Dortmund | 1.79× | Sports |
| Alpine skiing | 4.08× | Sports |
| Sports | 1.91× | Sports |
| Denise Herrmann | 15.85× | Sports |
| Transfermarkt | 3.32× | Sports |
| Hiking boot | 6.02× | Fashion & Accessoires |
| Fischer (company) | 16.15× | Sports |
| Snowboard | 4.33× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.71 |
| Sports Activity | POWER | 1.62 |
| Travelling | THRILL | 1.48 |
| DIY Mentality | THRILL | 1.41 |
| Risk Appetite | THRILL | 1.35 |
| Quality Awareness | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 9.2% |
| Japan | 9.1% |
See Cross-country skiing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Cross-country skiing have in Germany?
Cross-country skiing has an estimated audience of 1,727,708 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Cross-country skiing fans?
44.1% of Cross-country skiing fans are female, 55.9% are male, with an average age of 36.2 years.
Which brands do Cross-country skiing fans like most?
Cross-country skiing fans show strongest brand affinity for Laura Dahlmeier (15.85×), Vanessa Voigt (16.03×), and Ski mountaineering (8.01×) over the country average.
Where do Cross-country skiing fans live in Germany?
Cross-country skiing fans in Germany are most concentrated in Bayern (reach 446,716), Nordrhein-Westfalen (reach 257,074), and Baden-Württemberg (reach 240,610). These three regions account for the largest share of the active audience.
What other brands do Cross-country skiing fans also like?
Beyond Cross-country skiing itself, the audience over-indexes on Vanessa Voigt (16.03×), Ski mountaineering (8.01×), Backcountry skiing (7.24×), and Justus Strelow (20.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cross-country skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.