Rascasse Audience Intelligence

Snowboard Audience in Germany

Name: Snowboard — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Snowboard in Germany — modelled from more than twelve digital signal sources. Snowboard has an estimated audience of 6,004,306 people in Germany.

#496among Topic in Germany #63in Sports

The average Snowboard fan in Germany is 35.9 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Bouldering, Livemusic, Ski resort, with strongest over-indexing on Bouldering (7.42× the country average).

Demographically, the Snowboard audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Snowboard fan in Germany is more male, around 35.9 years old, with strong Risk Appetite tendencies and a notable affinity for Bouldering.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snowboard profile in Germany.

Audience size

in Germany

Gender

42.1%♀

57.9% male

Age

35.9

average years

Country rank

#792

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Snowboard fans

42.1% are female, 57.9% are male, average age 35.9.

Fig. 02

Gender split

42.1%

Female

57.9%

Male

Demographic split for Snowboard audience in Germany
Metric	Value
Female	42.1%
Male	57.9%
Average age	35.9
Estimated audience size	6,004,306

Fig. 03

Age distribution

Age distribution of the Snowboard audience in Germany
Age bracket	Share	%
16-19		27%
20-29		21%
30-39		20%
40-49		19%
50+		13%

Fig. 04

Worldwide distribution

8.4%

of the worldwide Snowboard audience comes from Germany.

Worldwide audience distribution share by country for Snowboard
Country	Share
United States	22.5%
Japan	9.9%
Germany	8.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snowboard audience in Germany is strongest.

Fig. 05

Top regions by affinity

Snowboard fans by region: top regions in Germany
#	Region	Reach	×
01	Bayern	~1.5M	1.50×
02	Sachsen	~400K	1.45×
03	Baden-Württemberg	~1M	1.40×
04	Thüringen	~200K	1.18×
05	Hessen	~500K	1.05×
06	Brandenburg	~200K	1.05×
07	Rheinland-Pfalz	~300K	0.98×
08	Nordrhein-Westfalen	~1.5M	0.96×
09	Sachsen-Anhalt	~100K	0.88×
10	Niedersachsen	~500K	0.87×
11	Saarland	~60K	0.86×
12	Berlin	~200K	0.84×
13	Hamburg	~100K	0.84×
14	Mecklenburg-Vorpommern	~90K	0.79×
15	Bremen	~40K	0.75×
16	Schleswig-Holstein	~200K	0.73×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snowboard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snowboard audience
#	Interest	Category	×
01	Nordic walking	Sports	9.17×
02	Bouldering	Sports	7.42×
03	Red Bull Records	Music & Radio	6.41×
04	Car wash	Cars & Mobility	4.25×
05	Ski resort	Travel & Leisure	3.86×
06	Crime fiction	Literature	3.50×
07	Motorcycle helmet	Cars & Mobility	3.37×
08	Ski mountaineering	Sports	3.35×
09	Livemusic	Music & Radio	3.16×
10	Activism	Politics & Society	2.92×
11	Ornamental plant	Home & Garden	2.86×
12	Robert Redford	Movies & TV	2.75×
13	Gymnastics	Sports	2.55×
14	Chihuahua (dog)	Pets & Animals	2.54×
15	Digital photography	Business & Career	2.49×
16	Alpine skiing	Sports	2.41×
17	House music	Music & Radio	2.37×
18	Musical instrument	Music & Radio	2.18×
19	Ryanair	Travel & Leisure	1.85×
20	Sportschau	Sports	1.61×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snowboard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Snowboard audience · What stands out
Trait	Cluster	Score
Risk Appetite	THRILL	1.87×
Quality Awareness	PREMIUM	1.46×
Sustainability	BALANCE	1.38×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Snowboard audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.82×
DIY Mentality	THRILL	0.91×
Convenience Orientation	PREMIUM	0.91×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Snowboard have in Germany?

Snowboard has an estimated audience of 6,004,306 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Snowboard fans?

42.1% of Snowboard fans are female, 57.9% are male, with an average age of 35.9 years.

Which brands do Snowboard fans like most?

Snowboard fans show strongest brand affinity for Bouldering (7.42×), Livemusic (3.16×), and Ski resort (3.86×) over the country average.

Where do Snowboard fans live in Germany?

Snowboard fans in Germany are most concentrated in Bayern (reach ~1.5M), Nordrhein-Westfalen (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

What other brands do Snowboard fans also like?

Beyond Snowboard itself, the audience over-indexes on Livemusic (3.16×), Ski resort (3.86×), House music (2.37×), and Nordic walking (9.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Snowboard audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Snowboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →