Snowboard Audience in Germany
Snowboard has an estimated audience of 6,004,306 people in Germany. 42.1% are female, 57.9% are male, average age 35.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Home construction, Gil Ofarim, Progressive rock, Building insulation.
The average Snowboard fan in Germany is 35.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Home construction, Gil Ofarim, with strongest over-indexing on Goes (2.97× the country average). Demographically, the Snowboard audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Video game
Demographics of Snowboard fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 35.9 |
| Estimated audience size | 6,004,306 |
Audience persona
The typical Snowboard fan in Germany is more male, around 35.9 years old, with strong Sports Activity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,594,301 | 1.65× |
| Nordrhein-Westfalen | 1,266,220 | 0.96× |
| Baden-Württemberg | 1,212,769 | 1.48× |
| Hessen | 527,865 | 1.15× |
| Niedersachsen | 482,693 | 0.83× |
| Sachsen | 435,798 | 1.48× |
| Rheinland-Pfalz | 296,242 | 0.98× |
| Berlin | 240,379 | 0.9× |
| Brandenburg | 191,750 | 1.03× |
| Thüringen | 166,651 | 1.09× |
| Schleswig-Holstein | 142,565 | 0.66× |
| Sachsen-Anhalt | 129,954 | 0.84× |
| Hamburg | 111,606 | 0.82× |
| Mecklenburg-Vorpommern | 78,583 | 0.69× |
| Saarland | 60,985 | 0.83× |
| Bremen | 31,708 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.97× | Travel & Leisure |
| Home construction | 1.66× | Home & Garden |
| Gil Ofarim | 2.07× | Music & Radio |
| Progressive rock | 2.51× | Music & Radio |
| Building insulation | 4.22× | Home & Garden |
| Natural rubber | 2.09× | Cars & Mobility |
| Alaska | 3.16× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 4.14× | Music & Radio |
| Google Analytics | 2.14× | Internet & Social Media |
| Icon (magazine) | 1.97× | Arts & Culture |
| 12 Monkeys (TV series) | 4.76× | Movies & TV |
| Business English | 1.97× | Business & Career |
| Graham Greene (actor) | 2.8× | |
| Gloria | 3.26× | Music & Radio |
| Tuscany | 3.12× | Travel & Leisure |
| The Equalizer | 3.24× | Movies & TV |
| Golden Gate | 3.25× | Games |
| Sailor | 2.75× | Travel & Leisure |
| Hatten | 3.05× | Travel & Leisure |
| Jura Mountains | 3.14× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.47 |
| Indulgence | JOY | 1.38 |
| Urban Lifestyle | OPEN | 1.36 |
| Sustainability | BALANCE | 1.32 |
| Luxury Orientation | PREMIUM | 1.3 |
| Risk Appetite | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 9.9% |
| Germany | 8.4% |
See Snowboard audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Snowboard have in Germany?
Snowboard has an estimated audience of 6,004,306 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Snowboard fans?
42.1% of Snowboard fans are female, 57.9% are male, with an average age of 35.9 years.
Which brands do Snowboard fans like most?
Snowboard fans show strongest brand affinity for Goes (2.97×), Home construction (1.66×), and Gil Ofarim (2.07×) over the country average.
Where do Snowboard fans live in Germany?
Snowboard fans in Germany are most concentrated in Bayern (reach 1,594,301), Nordrhein-Westfalen (reach 1,266,220), and Baden-Württemberg (reach 1,212,769). These three regions account for the largest share of the active audience.
What other brands do Snowboard fans also like?
Beyond Snowboard itself, the audience over-indexes on Home construction (1.66×), Gil Ofarim (2.07×), Progressive rock (2.51×), and Building insulation (4.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Snowboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.