Bouldering Audience in Germany
A data profile of the people who buy, follow and care about Bouldering in Germany — modelled from more than twelve digital signal sources. Bouldering has an estimated audience of 1,740,297 people in Germany.
The average Bouldering fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Winter sport, Ski touring, Snowboard, with strongest over-indexing on Winter sport (7.53× the country average).
Demographically, the Bouldering audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bouldering fan in Germany is more male, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for Winter sport.
At a glance
The key figures that characterise the Bouldering profile in Germany.
Search interest · 12-month trend
Demographics of Bouldering fans
44.6% are female, 55.4% are male, average age 36.2.
Gender split
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 36.2 |
| Estimated audience size | 1,740,297 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Bouldering audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 13.4% |
| Germany | 7.8% |
Geography
Where the Bouldering audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 1.72× | |
| 02 | Hamburg | ~50K | 1.29× | |
| 03 | Bayern | ~300K | 1.13× | |
| 04 | Baden-Württemberg | ~300K | 1.11× | |
| 05 | Nordrhein-Westfalen | ~400K | 1.04× | |
| 06 | Bremen | ~20K | 1.04× | |
| 07 | Hessen | ~100K | 1.00× | |
| 08 | Niedersachsen | ~200K | 0.99× | |
| 09 | Sachsen | ~80K | 0.98× | |
| 10 | Schleswig-Holstein | ~60K | 0.94× | |
| 11 | Brandenburg | ~50K | 0.92× | |
| 12 | Rheinland-Pfalz | ~80K | 0.91× | |
| 13 | Saarland | ~20K | 0.86× | |
| 14 | Sachsen-Anhalt | ~30K | 0.71× | |
| 15 | Thüringen | ~30K | 0.71× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bouldering audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solo climbing | Sports | 24.02× | ||
| 02 | Free solo climbing | Sports | 22.04× | ||
| 03 | Ice climbing | Sports | 20.44× | ||
| 04 | Free climbing | Sports | 14.57× | ||
| 05 | Ski touring | Sports | 13.35× | ||
| 06 | Sport climbing | Sports | 11.93× | ||
| 07 | Wakeboarding | Sports | 10.64× | ||
| 08 | Paddleboarding | Sports | 10.53× | ||
| 09 | Wakesurfing | Sports | 10.44× | ||
| 10 | Standup paddleboarding | Sports | 10.41× | ||
| 11 | Outside (magazine) | Home & Garden | 10.23× | ||
| 12 | Backcountry skiing | Sports | 9.19× | ||
| 13 | Freestyle skiing | Sports | 8.83× | ||
| 14 | Surfboard | Sports | 8.79× | ||
| 15 | Ski mountaineering | Sports | 8.75× | ||
| 16 | Winter sport | Sports | 7.53× | ||
| 17 | Snowboard | Sports | 7.42× | ||
| 18 | Ski resort | Travel & Leisure | 5.89× | ||
| 19 | Ski | Sports | 5.34× | ||
| 20 | Alpine skiing | Sports | 4.66× |
Personality of the Bouldering audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.21× | |
| Sports Activity | POWER | 2.10× | |
| Tradition | CONSERVATISM | 2.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Social Media Usage | JOY | 1.06× | |
| Price Sensitivity | PREMIUM | 1.14× |
Frequently asked questions
How many fans does Bouldering have in Germany?
Bouldering has an estimated audience of 1,740,297 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bouldering fans?
44.6% of Bouldering fans are female, 55.4% are male, with an average age of 36.2 years.
Which brands do Bouldering fans like most?
Bouldering fans show strongest brand affinity for Winter sport (7.53×), Ski touring (13.35×), and Snowboard (7.42×) over the country average.
Where do Bouldering fans live in Germany?
Bouldering fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Bouldering fans also like?
Beyond Bouldering itself, the audience over-indexes on Ski touring (13.35×), Snowboard (7.42×), Backcountry skiing (9.19×), and Solo climbing (24.02×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Bouldering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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