Bouldering Audience in Germany
Bouldering has an estimated audience of 1,740,297 people in Germany. 44.6% are female, 55.4% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Winter sport, Ski touring, Snowboard, Backcountry skiing, Solo climbing.
The average Bouldering fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Winter sport, Ski touring, Snowboard, with strongest over-indexing on Winter sport (7.53× the country average). Demographically, the Bouldering audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Bouldering fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 36.2 |
| Estimated audience size | 1,740,297 |
Audience persona
The typical Bouldering fan in Germany is more male, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Winter sport.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 405,471 | 1.06× |
| Bayern | 320,017 | 1.14× |
| Baden-Württemberg | 274,566 | 1.16× |
| Niedersachsen | 170,745 | 1.01× |
| Berlin | 134,928 | 1.73× |
| Hessen | 134,860 | 1.02× |
| Sachsen | 80,921 | 0.95× |
| Rheinland-Pfalz | 80,240 | 0.92× |
| Schleswig-Holstein | 59,328 | 0.95× |
| Hamburg | 52,546 | 1.34× |
| Brandenburg | 47,010 | 0.87× |
| Sachsen-Anhalt | 29,984 | 0.66× |
| Thüringen | 29,872 | 0.67× |
| Mecklenburg-Vorpommern | 21,899 | 0.66× |
| Saarland | 17,455 | 0.82× |
| Bremen | 15,397 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Winter sport | 7.53× | Sports |
| Ski touring | 13.35× | Sports |
| Snowboard | 7.42× | Sports |
| Backcountry skiing | 9.19× | Sports |
| Solo climbing | 24.02× | Sports |
| Sport climbing | 11.93× | Sports |
| Wakeboarding | 10.64× | Sports |
| Free climbing | 14.57× | Sports |
| Standup paddleboarding | 10.41× | Sports |
| Free solo climbing | 22.04× | Sports |
| Ski mountaineering | 8.75× | Sports |
| Paddleboarding | 10.53× | Sports |
| Ski resort | 5.89× | Travel & Leisure |
| Ski | 5.34× | Sports |
| Ice climbing | 20.44× | Sports |
| Alpine skiing | 4.66× | Sports |
| Freestyle skiing | 8.83× | Sports |
| Wakesurfing | 10.44× | Sports |
| Surfboard | 8.79× | Sports |
| Outside (magazine) | 10.23× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.66 |
| DIY Mentality | THRILL | 1.66 |
| Sports Activity | POWER | 1.49 |
| Urban Lifestyle | OPEN | 1.39 |
| Travelling | THRILL | 1.34 |
| Luxury Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 13.4% |
| Germany | 7.8% |
See Bouldering audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Bouldering have in Germany?
Bouldering has an estimated audience of 1,740,297 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bouldering fans?
44.6% of Bouldering fans are female, 55.4% are male, with an average age of 36.2 years.
Which brands do Bouldering fans like most?
Bouldering fans show strongest brand affinity for Winter sport (7.53×), Ski touring (13.35×), and Snowboard (7.42×) over the country average.
Where do Bouldering fans live in Germany?
Bouldering fans in Germany are most concentrated in Nordrhein-Westfalen (reach 405,471), Bayern (reach 320,017), and Baden-Württemberg (reach 274,566). These three regions account for the largest share of the active audience.
What other brands do Bouldering fans also like?
Beyond Bouldering itself, the audience over-indexes on Ski touring (13.35×), Snowboard (7.42×), Backcountry skiing (9.19×), and Solo climbing (24.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bouldering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.