A data profile of the people who buy, follow and care about Surfboard in Germany — modelled from more than twelve digital signal sources. Surfboard has an estimated audience of 1,909,364 people in Germany.
The average Surfboard fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Vespa, Kitesurfing, Rip Curl, with strongest over-indexing on Vespa (13.27× the country average).
Demographically, the Surfboard audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Surfboard fan in Germany is balanced, around 35.4 years old, with strong Risk Appetite tendencies and a notable affinity for Vespa.
The key figures that characterise the Surfboard profile in Germany.
48.0% are female, 52.0% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 35.4 |
| Estimated audience size | 1,909,364 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Surfboard audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 13.6% |
| Brazil | 5.5% |
Where the Surfboard audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~90K | 1.26× | |
| 02 | Hamburg | ~50K | 1.20× | |
| 03 | Bayern | ~400K | 1.15× | |
| 04 | Mecklenburg-Vorpommern | ~40K | 1.15× | |
| 05 | Brandenburg | ~70K | 1.11× | |
| 06 | Baden-Württemberg | ~300K | 1.05× | |
| 07 | Niedersachsen | ~200K | 1.01× | |
| 08 | Nordrhein-Westfalen | ~400K | 0.98× | |
| 09 | Hessen | ~100K | 0.98× | |
| 10 | Berlin | ~80K | 0.98× | |
| 11 | Sachsen | ~90K | 0.94× | |
| 12 | Saarland | ~20K | 0.94× | |
| 13 | Rheinland-Pfalz | ~90K | 0.90× | |
| 14 | Thüringen | ~40K | 0.88× | |
| 15 | Bremen | ~10K | 0.84× | |
| 16 | Sachsen-Anhalt | ~40K | 0.83× |
The strongest cross-interests of the Surfboard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rip Curl | Fashion & Accessoires | 26.73× | ||
| 02 | Waterskiing | Sports | 15.83× | ||
| 03 | Kitesurfing | Sports | 15.60× | ||
| 04 | O'Neill (brand) | Fashion & Accessoires | 14.41× | ||
| 05 | Vespa | Cars & Mobility | 13.27× | ||
| 06 | Billabong | Fashion & Accessoires | 13.13× | ||
| 07 | Bouldering | Sports | 8.79× | ||
| 08 | Vuelta a España | Sports | 7.55× | ||
| 09 | Wakeboarding | Sports | 7.47× | ||
| 10 | Uber | Cars & Mobility | 7.27× | ||
| 11 | Sunday Brunch | Kids & Family | 7.19× | ||
| 12 | Caribbean | Travel & Leisure | 6.21× | ||
| 13 | Robert Redford | Movies & TV | 5.78× | ||
| 14 | Cultural heritage | Politics & Society | 5.35× | ||
| 15 | Windsurfing | Sports | 4.76× | ||
| 16 | Car wash | Cars & Mobility | 4.71× | ||
| 17 | Motorcycle helmet | Cars & Mobility | 4.64× | ||
| 18 | Carcare | Cars & Mobility | 4.15× | ||
| 19 | Ski resort | Travel & Leisure | 4.04× | ||
| 20 | Livemusic | Music & Radio | 2.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 3.35× | |
| Quality Awareness | PREMIUM | 2.22× | |
| Urban Lifestyle | OPEN | 2.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.83× |
Surfboard has an estimated audience of 1,909,364 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
48.0% of Surfboard fans are female, 52.0% are male, with an average age of 35.4 years.
Surfboard fans show strongest brand affinity for Vespa (13.27×), Kitesurfing (15.6×), and Rip Curl (26.73×) over the country average.
Surfboard fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Surfboard itself, the audience over-indexes on Kitesurfing (15.6×), Rip Curl (26.73×), Robert Redford (5.78×), and Billabong (13.13×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Surfboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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