Surfboard Audience in Germany
Surfboard has an estimated audience of 1,909,364 people in Germany. 48.0% are female, 52.0% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kitesurfing, Vespa, Livemusic, Rip Curl, IHF World Men's Handball Championship.
The average Surfboard fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kitesurfing, Vespa, Livemusic, with strongest over-indexing on Kitesurfing (13.3× the country average). Demographically, the Surfboard audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Surfboard fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 35.4 |
| Estimated audience size | 1,909,364 |
Audience persona
The typical Surfboard fan in Germany is balanced, around 35.4 years old, with strong Risk Appetite tendencies and a notable affinity for Kitesurfing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 413,138 | 0.99× |
| Bayern | 360,543 | 1.17× |
| Baden-Württemberg | 278,861 | 1.07× |
| Niedersachsen | 191,609 | 1.03× |
| Hessen | 131,310 | 0.9× |
| Sachsen | 92,593 | 0.99× |
| Schleswig-Holstein | 83,461 | 1.22× |
| Rheinland-Pfalz | 81,942 | 0.86× |
| Berlin | 80,323 | 0.94× |
| Brandenburg | 72,217 | 1.22× |
| Hamburg | 49,789 | 1.15× |
| Mecklenburg-Vorpommern | 43,026 | 1.18× |
| Thüringen | 40,267 | 0.83× |
| Sachsen-Anhalt | 39,999 | 0.81× |
| Saarland | 21,711 | 0.93× |
| Bremen | 11,610 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitesurfing | 13.3× | Sports |
| Vespa | 10.37× | Cars & Mobility |
| Livemusic | 4.79× | Music & Radio |
| Rip Curl | 21.14× | Fashion & Accessoires |
| IHF World Men's Handball Championship | 3.99× | Sports |
| Alpine skiing | 3.44× | Sports |
| Wakeboarding | 6.14× | Sports |
| Breuninger | 2.99× | Fashion & Accessoires |
| Uber | 5.54× | Cars & Mobility |
| Ryanair | 2.38× | Travel & Leisure |
| FIS Alpine Ski World Cup | 6.6× | Sports |
| Waterskiing | 10.79× | Sports |
| Do it yourself (DIY) | 1.94× | Home & Garden |
| Mountain biking | 3.52× | Sports |
| House music | 2.44× | Music & Radio |
| Ski resort | 3.3× | Travel & Leisure |
| Tour de France | 4.72× | Sports |
| Bouldering | 5.84× | Sports |
| Rodeo | 5.14× | Sports |
| Art exhibition | 3.17× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.44 |
| Sustainability | BALANCE | 2.11 |
| Urban Lifestyle | OPEN | 2.11 |
| Sports Activity | POWER | 1.79 |
| Travelling | THRILL | 1.7 |
| Luxury Orientation | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 13.6% |
| Brazil | 5.5% |
See Surfboard audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Surfboard have in Germany?
Surfboard has an estimated audience of 1,909,364 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Surfboard fans?
48.0% of Surfboard fans are female, 52.0% are male, with an average age of 35.4 years.
Which brands do Surfboard fans like most?
Surfboard fans show strongest brand affinity for Kitesurfing (13.3×), Vespa (10.37×), and Livemusic (4.79×) over the country average.
Where do Surfboard fans live in Germany?
Surfboard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 413,138), Bayern (reach 360,543), and Baden-Württemberg (reach 278,861). These three regions account for the largest share of the active audience.
What other brands do Surfboard fans also like?
Beyond Surfboard itself, the audience over-indexes on Vespa (10.37×), Livemusic (4.79×), Rip Curl (21.14×), and IHF World Men's Handball Championship (3.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Surfboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.