Rascasse Audience Intelligence

Sunday Brunch Audience in Germany

A data profile of the people who buy, follow and care about Sunday Brunch in Germany — modelled from more than twelve digital signal sources. Sunday Brunch has an estimated audience of 2,082,272 people in Germany.

#45among TV series in Germany#1864among Topic in Germany#95in Kids & Family

The average Sunday Brunch fan in Germany is 36.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Take-out, Cooking show, Brunch, with strongest over-indexing on Take-out (16.22× the country average).

Demographically, the Sunday Brunch audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Healthy Lifestyle, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sunday Brunch fan in Germany is more female, around 36.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Take-out.

Category: Kids & Family · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunday Brunch profile in Germany.

Audience size
2.1M
in Germany
Gender
65.9%♀
34.1% male
Age
36.5
average years
Country rank
#3214
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunday Brunch fans

65.9% are female, 34.1% are male, average age 36.5.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Sunday Brunch audience in Germany
MetricValue
Female65.9%
Male34.1%
Average age36.5
Estimated audience size2,082,272
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Sunday Brunch audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3921%
40-4920%
50+13%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Sunday Brunch audience comes from Germany.

Worldwide audience distribution share by country for Sunday Brunch
CountryShare
United States20.7%
Japan6.5%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunday Brunch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sunday Brunch fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.45×
02Saarland~30K1.20×
03Bayern~400K1.15×
04Berlin~100K1.08×
05Mecklenburg-Vorpommern~40K1.06×
06Thüringen~50K1.02×
07Sachsen-Anhalt~50K1.00×
08Brandenburg~60K0.96×
09Hamburg~40K0.95×
10Hessen~100K0.92×
11Schleswig-Holstein~70K0.92×
12Rheinland-Pfalz~90K0.89×
13Sachsen~90K0.87×
14Niedersachsen~200K0.80×
15Baden-Württemberg~200K0.78×
16Nordrhein-Westfalen~300K0.70×
Fig. 06

Affinity by region

Affinity by region — Sunday Brunch, Germany
0.70×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunday Brunch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunday Brunch audience
#·InterestCategoryAffinity×
01Dining OutFood & Beverages35.67×
02Delivery orderFood & Beverages27.02×
03Fish and chipsFood & Beverages25.86×
04BrunchFood & Beverages16.86×
05Take-outFood & Beverages16.22×
06Cooking showFood & Beverages15.79×
07Birthday cakeFood & Beverages13.87×
08Chocolate cakeFood & Beverages13.78×
09MounjaroHealth11.85×
10PersonalisationHome & Garden11.24×
11Hair ironBeauty & Wellness10.72×
12PridePolitics & Society10.24×
13VideographyInternet & Social Media10.07×
14Home RenovationsHome & Garden10.03×
15Dog harnessPets & Animals9.36×
16BreakfastFood & Beverages8.95×
17Dog healthPets & Animals8.14×
18Unique GiftsShopping7.82×
19Cat play and toysPets & Animals7.12×
20Local foodFood & Beverages6.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunday Brunch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunday Brunch audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE5.52×
IndividualismJOY5.31×
IndulgenceJOY3.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunday Brunch audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.52×
Family OrientationCONSERVATISM0.80×
SpiritualityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sunday Brunch have in Germany?

Sunday Brunch has an estimated audience of 2,082,272 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Sunday Brunch fans?

65.9% of Sunday Brunch fans are female, 34.1% are male, with an average age of 36.5 years.

03

Which brands do Sunday Brunch fans like most?

Sunday Brunch fans show strongest brand affinity for Take-out (16.22×), Cooking show (15.79×), and Brunch (16.86×) over the country average.

04

Where do Sunday Brunch fans live in Germany?

Sunday Brunch fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sunday Brunch fans also like?

Beyond Sunday Brunch itself, the audience over-indexes on Cooking show (15.79×), Brunch (16.86×), Delivery order (27.02×), and Breakfast (8.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Sunday Brunch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sunday Brunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →