Sunday Brunch Audience in Germany
Sunday Brunch has an estimated audience of 2,082,272 people in Germany. 65.9% are female, 34.1% are male, average age 36.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Take-out, Cooking show, Brunch, Delivery order, Breakfast.
The average Sunday Brunch fan in Germany is 36.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Take-out, Cooking show, Brunch, with strongest over-indexing on Take-out (16.22× the country average). Demographically, the Sunday Brunch audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: TV series
Demographics of Sunday Brunch fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 36.5 |
| Estimated audience size | 2,082,272 |
Audience persona
The typical Sunday Brunch fan in Germany is more female, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Take-out.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 402,027 | 1.2× |
| Nordrhein-Westfalen | 233,781 | 0.51× |
| Baden-Württemberg | 146,262 | 0.51× |
| Hessen | 128,087 | 0.81× |
| Berlin | 120,517 | 1.29× |
| Niedersachsen | 71,587 | 0.35× |
| Thüringen | 56,962 | 1.07× |
| Sachsen-Anhalt | 55,322 | 1.03× |
| Brandenburg | 53,716 | 0.83× |
| Rheinland-Pfalz | 52,927 | 0.51× |
| Mecklenburg-Vorpommern | 52,826 | 1.33× |
| Saarland | 49,136 | 1.92× |
| Schleswig-Holstein | 47,489 | 0.64× |
| Bremen | 47,466 | 2.67× |
| Sachsen | 46,054 | 0.45× |
| Hamburg | 41,193 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Take-out | 16.22× | Food & Beverages |
| Cooking show | 15.79× | Food & Beverages |
| Brunch | 16.86× | Food & Beverages |
| Delivery order | 27.02× | Food & Beverages |
| Breakfast | 8.95× | Food & Beverages |
| Dog harness | 9.36× | Pets & Animals |
| Chocolate cake | 13.78× | Food & Beverages |
| Dog health | 8.14× | Pets & Animals |
| Natural World | 5.35× | Fashion & Accessoires |
| Pride | 10.24× | Politics & Society |
| Local food | 6.41× | Food & Beverages |
| Home Renovations | 10.03× | Home & Garden |
| Birthday cake | 13.87× | Food & Beverages |
| Personalisation | 11.24× | Home & Garden |
| Fish and chips | 25.86× | Food & Beverages |
| Mounjaro | 11.85× | Health |
| Unique Gifts | 7.82× | Shopping |
| Dining Out | 35.67× | Food & Beverages |
| Cat play and toys | 7.12× | Pets & Animals |
| Hair iron | 10.72× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.32 |
| Sustainability | BALANCE | 1.92 |
| Urban Lifestyle | OPEN | 1.83 |
| Healthy Lifestyle | BALANCE | 1.82 |
| Indulgence | JOY | 1.81 |
| Sports Activity | POWER | 1.81 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 6.5% |
| United Kingdom | 6.0% |
See Sunday Brunch audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Sunday Brunch have in Germany?
Sunday Brunch has an estimated audience of 2,082,272 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Sunday Brunch fans?
65.9% of Sunday Brunch fans are female, 34.1% are male, with an average age of 36.5 years.
Which brands do Sunday Brunch fans like most?
Sunday Brunch fans show strongest brand affinity for Take-out (16.22×), Cooking show (15.79×), and Brunch (16.86×) over the country average.
Where do Sunday Brunch fans live in Germany?
Sunday Brunch fans in Germany are most concentrated in Bayern (reach 402,027), Nordrhein-Westfalen (reach 233,781), and Baden-Württemberg (reach 146,262). These three regions account for the largest share of the active audience.
What other brands do Sunday Brunch fans also like?
Beyond Sunday Brunch itself, the audience over-indexes on Cooking show (15.79×), Brunch (16.86×), Delivery order (27.02×), and Breakfast (8.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sunday Brunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.