Brunch Audience in Germany
Brunch has an estimated audience of 3,174,221 people in Germany. 65.5% are female, 34.5% are male, average age 37.3. Top regions: Bayern, Berlin, Nordrhein-Westfalen. Top brand affinities: Sunday Brunch, Delivery order, Take-out, Cooking show, Local food.
The average Brunch fan in Germany is 37.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Berlin, Nordrhein-Westfalen. Top brand affinities include Sunday Brunch, Delivery order, Take-out, with strongest over-indexing on Sunday Brunch (11.64× the country average). Demographically, the Brunch audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Brunch fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 37.3 |
| Estimated audience size | 3,174,221 |
Audience persona
The typical Brunch fan in Germany is more female, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Sunday Brunch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 660,656 | 1.29× |
| Berlin | 563,967 | 3.97× |
| Nordrhein-Westfalen | 558,755 | 0.8× |
| Baden-Württemberg | 423,124 | 0.98× |
| Hessen | 256,238 | 1.06× |
| Niedersachsen | 158,032 | 0.51× |
| Hamburg | 123,175 | 1.72× |
| Sachsen | 121,374 | 0.78× |
| Rheinland-Pfalz | 107,216 | 0.67× |
| Brandenburg | 81,288 | 0.83× |
| Schleswig-Holstein | 79,388 | 0.7× |
| Sachsen-Anhalt | 41,378 | 0.5× |
| Thüringen | 40,367 | 0.5× |
| Mecklenburg-Vorpommern | 30,690 | 0.51× |
| Saarland | 18,842 | 0.48× |
| Bremen | 18,813 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sunday Brunch | 11.64× | Kids & Family |
| Delivery order | 13.94× | Food & Beverages |
| Take-out | 5.86× | Food & Beverages |
| Cooking show | 5.94× | Food & Beverages |
| Local food | 3.6× | Food & Beverages |
| Dog harness | 3.96× | Pets & Animals |
| Chocolate cake | 5.65× | Food & Beverages |
| Pride | 4.91× | Politics & Society |
| Breakfast | 3.38× | Food & Beverages |
| Dog health | 3.39× | Pets & Animals |
| Hair iron | 5.55× | Beauty & Wellness |
| Lunch | 3.92× | Food & Beverages |
| Superman | 2.61× | Movies & TV |
| Dinner | 3.59× | Food & Beverages |
| Videography | 4.83× | Internet & Social Media |
| Unique Gifts | 3.64× | Shopping |
| Fish and chips | 11.75× | Food & Beverages |
| Personalisation | 4.85× | Home & Garden |
| Hair dryer | 4.49× | Beauty & Wellness |
| Natural World | 1.91× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.3 |
| Convenience Orientation | PREMIUM | 1.77 |
| Healthy Lifestyle | BALANCE | 1.51 |
| DIY Mentality | THRILL | 1.46 |
| Design Affinity | PREMIUM | 1.44 |
| Travelling | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Japan | 11.8% |
| China | 6.5% |
See Brunch audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Brunch have in Germany?
Brunch has an estimated audience of 3,174,221 people in Germany, concentrated in Bayern and Berlin.
What is the gender split and age of Brunch fans?
65.5% of Brunch fans are female, 34.5% are male, with an average age of 37.3 years.
Which brands do Brunch fans like most?
Brunch fans show strongest brand affinity for Sunday Brunch (11.64×), Delivery order (13.94×), and Take-out (5.86×) over the country average.
Where do Brunch fans live in Germany?
Brunch fans in Germany are most concentrated in Bayern (reach 660,656), Berlin (reach 563,967), and Nordrhein-Westfalen (reach 558,755). These three regions account for the largest share of the active audience.
What other brands do Brunch fans also like?
Beyond Brunch itself, the audience over-indexes on Delivery order (13.94×), Take-out (5.86×), Cooking show (5.94×), and Local food (3.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.