Rascasse Audience Intelligence

Brunch Audience in Germany

A data profile of the people who buy, follow and care about Brunch in Germany — modelled from more than twelve digital signal sources. Brunch has an estimated audience of 3,174,221 people in Germany.

#1207among Topic in Germany#100in Food & Beverages

The average Brunch fan in Germany is 37.3 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Berlin, Nordrhein-Westfalen.

Top brand affinities include Sunday Brunch, Delivery order, Take-out, with strongest over-indexing on Sunday Brunch (11.64× the country average).

Demographically, the Brunch audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brunch fan in Germany is more female, around 37.3 years old, with strong Individualism tendencies and a notable affinity for Sunday Brunch.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brunch profile in Germany.

Audience size
3.2M
in Germany
Gender
65.5%♀
34.5% male
Age
37.3
average years
Country rank
#1969
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brunch fans

65.5% are female, 34.5% are male, average age 37.3.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Brunch audience in Germany
MetricValue
Female65.5%
Male34.5%
Average age37.3
Estimated audience size3,174,221
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Brunch audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Brunch audience comes from Germany.

Worldwide audience distribution share by country for Brunch
CountryShare
United States15.7%
Japan11.8%
China6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brunch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brunch fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~600K3.95×
02Hamburg~100K1.78×
03Bayern~700K1.33×
04Hessen~300K1.06×
05Baden-Württemberg~400K0.95×
06Brandenburg~80K0.80×
07Nordrhein-Westfalen~500K0.78×
08Sachsen~100K0.78×
09Bremen~20K0.74×
10Rheinland-Pfalz~100K0.68×
11Schleswig-Holstein~80K0.67×
12Mecklenburg-Vorpommern~30K0.53×
13Sachsen-Anhalt~40K0.52×
14Thüringen~40K0.52×
15Saarland~20K0.52×
16Niedersachsen~200K0.49×
Fig. 06

Affinity by region

Affinity by region — Brunch, Germany
0.49×1.00×3.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brunch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brunch audience
#·InterestCategoryAffinity×
01Delivery orderFood & Beverages13.94×
02Fish and chipsFood & Beverages11.75×
03Sunday BrunchKids & Family11.64×
04Cooking showFood & Beverages5.94×
05Take-outFood & Beverages5.86×
06Chocolate cakeFood & Beverages5.65×
07Hair ironBeauty & Wellness5.55×
08PridePolitics & Society4.91×
09PersonalisationHome & Garden4.85×
10VideographyInternet & Social Media4.83×
11Hair dryerBeauty & Wellness4.49×
12Dog harnessPets & Animals3.96×
13LunchFood & Beverages3.92×
14Unique GiftsShopping3.64×
15Local foodFood & Beverages3.60×
16DinnerFood & Beverages3.59×
17Dog healthPets & Animals3.39×
18BreakfastFood & Beverages3.38×
19Fashion showFashion & Accessoires3.09×
20SupermanMovies & TV2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brunch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brunch audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.40×
Healthy LifestyleBALANCE1.72×
IndulgenceJOY1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brunch audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.55×
SpiritualityBALANCE0.79×
Family OrientationCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brunch have in Germany?

Brunch has an estimated audience of 3,174,221 people in Germany, concentrated in Bayern and Berlin.

02

What is the gender split and age of Brunch fans?

65.5% of Brunch fans are female, 34.5% are male, with an average age of 37.3 years.

03

Which brands do Brunch fans like most?

Brunch fans show strongest brand affinity for Sunday Brunch (11.64×), Delivery order (13.94×), and Take-out (5.86×) over the country average.

04

Where do Brunch fans live in Germany?

Brunch fans in Germany are most concentrated in Bayern (reach ~700K), Berlin (reach ~600K), and Nordrhein-Westfalen (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Brunch fans also like?

Beyond Brunch itself, the audience over-indexes on Delivery order (13.94×), Take-out (5.86×), Cooking show (5.94×), and Local food (3.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Brunch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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