Cooking show Audience in Germany
Cooking show has an estimated audience of 4,107,404 people in Germany. 66.2% are female, 33.8% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Progressive rock, Unique Gifts, Natural rubber, Product design.
The average Cooking show fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Progressive rock, Unique Gifts, with strongest over-indexing on Artistic inspiration (3.07× the country average). Demographically, the Cooking show audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Cooking show fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 41.2 |
| Estimated audience size | 4,107,404 |
Audience persona
The typical Cooking show fan in Germany is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 911,460 | 1.01× |
| Bayern | 741,749 | 1.12× |
| Baden-Württemberg | 621,935 | 1.11× |
| Niedersachsen | 598,160 | 1.5× |
| Hessen | 288,478 | 0.92× |
| Rheinland-Pfalz | 241,378 | 1.17× |
| Sachsen | 186,862 | 0.93× |
| Berlin | 137,444 | 0.75× |
| Schleswig-Holstein | 125,804 | 0.85× |
| Thüringen | 125,730 | 1.2× |
| Brandenburg | 116,504 | 0.91× |
| Sachsen-Anhalt | 110,436 | 1.04× |
| Hamburg | 73,102 | 0.79× |
| Mecklenburg-Vorpommern | 68,701 | 0.88× |
| Saarland | 60,446 | 1.2× |
| Bremen | 21,570 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 3.07× | Arts & Culture |
| Progressive rock | 3.12× | Music & Radio |
| Unique Gifts | 1.69× | Shopping |
| Natural rubber | 2.44× | Cars & Mobility |
| Product design | 1.63× | Business & Career |
| Collectable | 1.53× | Kids & Family |
| Birthday Gifts | 1.53× | Kids & Family |
| Figure painting (hobby) | 2.89× | Arts & Culture |
| Cachorro | 2.38× | Pets & Animals |
| Nurse education | 1.67× | Kids & Family |
| Ipekyol | 2.53× | Shopping |
| Headhunters (film) | 2.66× | Movies & TV |
| Kyung Hee University | 7.8× | Business & Career |
| Sixx | 1.67× | Movies & TV |
| Bounce (film) | 4.9× | Movies & TV |
| Scenography | 8.47× | Arts & Culture |
| Standing rib roast | 3.61× | Food & Beverages |
| MS Mode | 3.13× | Fashion & Accessoires |
| EVO Fitness | 3.86× | Sports |
| Bugatti Chiron | 2.42× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.02 |
| Sports Activity | POWER | 1.84 |
| Sustainability | BALANCE | 1.79 |
| Convenience Orientation | PREMIUM | 1.77 |
| DIY Mentality | THRILL | 1.75 |
| Design Affinity | PREMIUM | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.7% |
| Italy | 7.5% |
See Cooking show audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cooking show have in Germany?
Cooking show has an estimated audience of 4,107,404 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cooking show fans?
66.2% of Cooking show fans are female, 33.8% are male, with an average age of 41.2 years.
Which brands do Cooking show fans like most?
Cooking show fans show strongest brand affinity for Artistic inspiration (3.07×), Progressive rock (3.12×), and Unique Gifts (1.69×) over the country average.
Where do Cooking show fans live in Germany?
Cooking show fans in Germany are most concentrated in Nordrhein-Westfalen (reach 911,460), Bayern (reach 741,749), and Baden-Württemberg (reach 621,935). These three regions account for the largest share of the active audience.
What other brands do Cooking show fans also like?
Beyond Cooking show itself, the audience over-indexes on Progressive rock (3.12×), Unique Gifts (1.69×), Natural rubber (2.44×), and Product design (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cooking show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.