Rascasse Audience Intelligence

Cooking show Audience in Germany

A data profile of the people who buy, follow and care about Cooking show in Germany — modelled from more than twelve digital signal sources. Cooking show has an estimated audience of 4,107,404 people in Germany.

#880among Topic in Germany#75in Food & Beverages

The average Cooking show fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sunday Brunch, Kitchenware, Dinner, with strongest over-indexing on Sunday Brunch (15.79× the country average).

Demographically, the Cooking show audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cooking show fan in Germany is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Sunday Brunch.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cooking show profile in Germany.

Audience size
4.1M
in Germany
Gender
66.2%♀
33.8% male
Age
41.2
average years
Country rank
#1417
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cooking show fans

66.2% are female, 33.8% are male, average age 41.2.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Cooking show audience in Germany
MetricValue
Female66.2%
Male33.8%
Average age41.2
Estimated audience size4,107,404
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Cooking show audience in Germany
Age bracketShare%
16-1914%
20-2919%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Cooking show audience comes from Germany.

Worldwide audience distribution share by country for Cooking show
CountryShare
United States18.6%
Japan8.7%
Italy7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cooking show audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cooking show fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~500K1.34×
02Saarland~60K1.20×
03Rheinland-Pfalz~200K1.13×
04Thüringen~100K1.13×
05Bayern~700K1.09×
06Baden-Württemberg~600K1.07×
07Sachsen-Anhalt~100K1.03×
08Nordrhein-Westfalen~900K0.98×
09Mecklenburg-Vorpommern~80K0.97×
10Bremen~30K0.97×
11Sachsen~200K0.94×
12Schleswig-Holstein~100K0.94×
13Brandenburg~100K0.94×
14Hessen~300K0.91×
15Hamburg~80K0.84×
16Berlin~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Cooking show, Germany
0.78×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cooking show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cooking show audience
#·InterestCategoryAffinity×
01Sunday BrunchKids & Family15.79×
02Kitchen knifeHome & Garden10.07×
03Smoked meatFood & Beverages9.78×
04Gourmet FoodsFood & Beverages6.57×
05KitchenwareHome & Garden6.37×
06DinnerFood & Beverages6.15×
07Travel BloggerTravel & Leisure6.15×
08BrunchFood & Beverages5.94×
09PastryFood & Beverages5.67×
10Chinese cuisineFood & Beverages5.47×
11Robert RedfordMovies & TV4.57×
12Take-outFood & Beverages4.49×
13Local foodFood & Beverages4.24×
14LunchFood & Beverages4.12×
15BreakfastFood & Beverages3.34×
16EtsyFashion & Accessoires3.01×
17Fast foodFood & Beverages2.42×
18Do it yourself (DIY)Home & Garden2.39×
19RyanairTravel & Leisure2.37×
20Netto Marken-DiscountShopping2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cooking show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cooking show audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.36×
Convenience OrientationPREMIUM1.99×
Quality AwarenessPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cooking show audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
Career OrientationPOWER0.97×
Social Media UsageJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cooking show have in Germany?

Cooking show has an estimated audience of 4,107,404 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cooking show fans?

66.2% of Cooking show fans are female, 33.8% are male, with an average age of 41.2 years.

03

Which brands do Cooking show fans like most?

Cooking show fans show strongest brand affinity for Sunday Brunch (15.79×), Kitchenware (6.37×), and Dinner (6.15×) over the country average.

04

Where do Cooking show fans live in Germany?

Cooking show fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Cooking show fans also like?

Beyond Cooking show itself, the audience over-indexes on Kitchenware (6.37×), Dinner (6.15×), Pastry (5.67×), and Kitchen knife (10.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Cooking show audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cooking show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →