Fast food Audience in Germany
Fast food has an estimated audience of 10,827,207 people in Germany. 54.2% are female, 45.8% are male, average age 38.1. Top regions: Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities: Local food, Fast casual restaurants, Vegetarian cuisine, Foodservice, Dinner.
The average Fast food fan in Germany is 38.1 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities include Local food, Fast casual restaurants, Vegetarian cuisine, with strongest over-indexing on Local food (4.01× the country average). Demographically, the Fast food audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Fast food fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 38.1 |
| Estimated audience size | 10,827,207 |
Audience persona
The typical Fast food fan in Germany is balanced, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Local food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 3,653,316 | 4.43× |
| Bayern | 1,867,236 | 1.07× |
| Nordrhein-Westfalen | 1,846,196 | 0.78× |
| Baden-Württemberg | 1,352,549 | 0.92× |
| Niedersachsen | 705,394 | 0.67× |
| Berlin | 576,598 | 1.19× |
| Rheinland-Pfalz | 403,488 | 0.74× |
| Sachsen | 372,883 | 0.7× |
| Schleswig-Holstein | 252,625 | 0.65× |
| Brandenburg | 248,011 | 0.74× |
| Hamburg | 214,854 | 0.88× |
| Sachsen-Anhalt | 168,308 | 0.6× |
| Thüringen | 166,712 | 0.6× |
| Mecklenburg-Vorpommern | 140,695 | 0.68× |
| Saarland | 84,258 | 0.63× |
| Bremen | 65,882 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local food | 4.01× | Food & Beverages |
| Fast casual restaurants | 5.81× | Food & Beverages |
| Vegetarian cuisine | 2.75× | Food & Beverages |
| Foodservice | 4.8× | Food & Beverages |
| Dinner | 3.55× | Food & Beverages |
| Burger King | 2.16× | Food & Beverages |
| Barbie | 2.18× | Movies & TV |
| Gourmet Foods | 4.48× | Food & Beverages |
| More Nutrition | 2.22× | Health |
| Foodie | 2.76× | Food & Beverages |
| Cuisine | 1.61× | Food & Beverages |
| Lunch | 3.09× | Food & Beverages |
| Chicken (food) | 4.72× | Food & Beverages |
| KFC | 2.81× | Food & Beverages |
| Galatasaray S.K. | 1.95× | Sports |
| Organic food | 1.89× | Food & Beverages |
| Recipes | 1.74× | Food & Beverages |
| Italian cuisine | 2.33× | Food & Beverages |
| Rossmann | 1.68× | Shopping |
| Toddler | 2.04× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.51 |
| Sports Activity | POWER | 1.11 |
| DIY Mentality | THRILL | 1.09 |
| Pet Ownership | JOY | 1.08 |
| Family Orientation | CONSERVATISM | 1.08 |
| Price Sensitivity | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
See Fast food audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fast food have in Germany?
Fast food has an estimated audience of 10,827,207 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Fast food fans?
54.2% of Fast food fans are female, 45.8% are male, with an average age of 38.1 years.
Which brands do Fast food fans like most?
Fast food fans show strongest brand affinity for Local food (4.01×), Fast casual restaurants (5.81×), and Vegetarian cuisine (2.75×) over the country average.
Where do Fast food fans live in Germany?
Fast food fans in Germany are most concentrated in Hessen (reach 3,653,316), Bayern (reach 1,867,236), and Nordrhein-Westfalen (reach 1,846,196). These three regions account for the largest share of the active audience.
What other brands do Fast food fans also like?
Beyond Fast food itself, the audience over-indexes on Fast casual restaurants (5.81×), Vegetarian cuisine (2.75×), Foodservice (4.8×), and Dinner (3.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.