Rascasse Audience Intelligence

Fast food Audience in Germany

A data profile of the people who buy, follow and care about Fast food in Germany — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 10,827,207 people in Germany.

#159among Topic in Germany#17in Food & Beverages

The average Fast food fan in Germany is 38.1 years old, balanced, and lives primarily in Hessen.

The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen.

Top brand affinities include Local food, Fast casual restaurants, Vegetarian cuisine, with strongest over-indexing on Local food (4.01× the country average).

Demographically, the Fast food audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fast food fan in Germany is balanced, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Local food.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fast food profile in Germany.

Audience size
10.8M
in Germany
Gender
54.2%♀
45.8% male
Age
38.1
average years
Country rank
#276
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fast food fans

54.2% are female, 45.8% are male, average age 38.1.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Fast food audience in Germany
MetricValue
Female54.2%
Male45.8%
Average age38.1
Estimated audience size10,827,207
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Fast food audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Fast food audience comes from Germany.

Worldwide audience distribution share by country for Fast food
CountryShare
United States20.3%
Italy5.0%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fast food audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fast food fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~3.5M3.99×
02Berlin~600K1.22×
03Mecklenburg-Vorpommern~200K1.15×
04Bayern~2M1.09×
05Baden-Württemberg~1.5M0.95×
06Hamburg~200K0.91×
07Brandenburg~300K0.88×
08Rheinland-Pfalz~500K0.83×
09Bremen~80K0.82×
10Nordrhein-Westfalen~2M0.80×
11Sachsen~400K0.75×
12Sachsen-Anhalt~200K0.74×
13Schleswig-Holstein~300K0.73×
14Saarland~100K0.73×
15Niedersachsen~800K0.72×
16Thüringen~200K0.71×
Fig. 06

Affinity by region

Affinity by region — Fast food, Germany
0.71×1.00×3.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fast food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fast food audience
#·InterestCategoryAffinity×
01Fast casual restaurantsFood & Beverages5.81×
02FoodserviceFood & Beverages4.80×
03Chicken (food)Food & Beverages4.72×
04Gourmet FoodsFood & Beverages4.48×
05Local foodFood & Beverages4.01×
06DinnerFood & Beverages3.55×
07LunchFood & Beverages3.09×
08KFCFood & Beverages2.81×
09FoodieFood & Beverages2.76×
10Vegetarian cuisineFood & Beverages2.75×
11Italian cuisineFood & Beverages2.33×
12More NutritionHealth2.22×
13BarbieMovies & TV2.18×
14Burger KingFood & Beverages2.16×
15ToddlerKids & Family2.04×
16Galatasaray S.K.Sports1.95×
17Organic foodFood & Beverages1.89×
18RecipesFood & Beverages1.74×
19RossmannShopping1.68×
20CuisineFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fast food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fast food audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.90×
Design AffinityPREMIUM1.47×
CreativityOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fast food audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Need for SecurityCONSERVATISM0.82×
Family OrientationCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fast food have in Germany?

Fast food has an estimated audience of 10,827,207 people in Germany, concentrated in Hessen and Bayern.

02

What is the gender split and age of Fast food fans?

54.2% of Fast food fans are female, 45.8% are male, with an average age of 38.1 years.

03

Which brands do Fast food fans like most?

Fast food fans show strongest brand affinity for Local food (4.01×), Fast casual restaurants (5.81×), and Vegetarian cuisine (2.75×) over the country average.

04

Where do Fast food fans live in Germany?

Fast food fans in Germany are most concentrated in Hessen (reach ~3.5M), Bayern (reach ~2M), and Nordrhein-Westfalen (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Fast food fans also like?

Beyond Fast food itself, the audience over-indexes on Fast casual restaurants (5.81×), Vegetarian cuisine (2.75×), Foodservice (4.8×), and More Nutrition (2.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Fast food audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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