Fast food Audience in France
Fast food has an estimated audience of 10,881,470 people in France. 55.5% are female, 44.5% are male, average age 41.1. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Burger King, Aldi, King Jouet, vertbaudet, Customer service.
The average Fast food fan in France is 41.1 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Burger King, Aldi, King Jouet, with strongest over-indexing on Burger King (1.87× the country average). Demographically, the Fast food audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Fast food fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 41.1 |
| Estimated audience size | 10,881,470 |
Audience persona
The typical Fast food fan in France is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Burger King.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,428,643 | 1.76× |
| Auvergne-Rhône-Alpes | 1,430,939 | 1.12× |
| Hauts-de-France | 1,277,159 | 1.33× |
| Nouvelle-Aquitaine | 1,024,879 | 1.07× |
| Grand Est | 944,902 | 1.07× |
| Occitanie | 919,969 | 0.98× |
| Provence-Alpes-Côte d'Azur | 730,217 | 0.9× |
| Pays de la Loire | 516,980 | 0.86× |
| Normandy | 439,114 | 0.83× |
| Brittany | 429,613 | 0.81× |
| Centre-Val de Loire | 400,742 | 0.98× |
| Bourgogne-Franche-Comté | 393,492 | 0.89× |
| Corsica | 21,405 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Burger King | 1.87× | Food & Beverages |
| Aldi | 1.52× | Shopping |
| King Jouet | 1.82× | Shopping |
| vertbaudet | 1.81× | Fashion & Accessoires |
| Customer service | 1.54× | Business & Career |
| Divertissement | 1.54× | Politics & Society |
| Decoration | 1.71× | Home & Garden |
| Carrefour Express | 1.54× | Shopping |
| Gala | 1.52× | News |
| McDonald's | 2.08× | Food & Beverages |
| Petit Bateau | 1.75× | Fashion & Accessoires |
| Mr. Bricolage | 1.62× | Shopping |
| Home Design | 1.55× | Home & Garden |
| Betclic | 1.66× | Games |
| Self-confidence | 1.93× | Health |
| Buffalo Grill | 1.89× | Food & Beverages |
| Spar (retailer) | 1.53× | Shopping |
| Pimkie | 1.63× | Shopping |
| Wedding ring | 1.84× | Fashion & Accessoires |
| Feu Vert | 1.51× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.43 |
| Extroversion | THRILL | 1.26 |
| Mindfulness | BALANCE | 1.24 |
| Urban Lifestyle | OPEN | 1.06 |
| Healthy Lifestyle | BALANCE | 1.02 |
| Social Media Usage | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
See Fast food audiences in other countries
More Food & Beverages audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Fast food have in France?
Fast food has an estimated audience of 10,881,470 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Fast food fans?
55.5% of Fast food fans are female, 44.5% are male, with an average age of 41.1 years.
Which brands do Fast food fans like most?
Fast food fans show strongest brand affinity for Burger King (1.87×), Aldi (1.52×), and King Jouet (1.82×) over the country average.
Where do Fast food fans live in France?
Fast food fans in France are most concentrated in Île-de-France (reach 3,428,643), Auvergne-Rhône-Alpes (reach 1,430,939), and Hauts-de-France (reach 1,277,159). These three regions account for the largest share of the active audience.
What other brands do Fast food fans also like?
Beyond Fast food itself, the audience over-indexes on Aldi (1.52×), King Jouet (1.82×), vertbaudet (1.81×), and Customer service (1.54×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.