A data profile of the people who buy, follow and care about Fast food in France — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 10,881,470 people in France.
The average Fast food fan in France is 41.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include McDonald's, Burger King, Aldi, with strongest over-indexing on McDonald's (2.08× the country average).
Demographically, the Fast food audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Fast food fan in France is more female, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for McDonald's.
The key figures that characterise the Fast food profile in France.
55.5% are female, 44.5% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 41.1 |
| Estimated audience size | 10,881,470 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Fast food audience comes from France.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
Where the Fast food audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~3.5M | 1.76× | |
| 02 | Hauts-de-France | ~1.5M | 1.33× | |
| 03 | Auvergne-Rhône-Alpes | ~1.5M | 1.12× | |
| 04 | Nouvelle-Aquitaine | ~1M | 1.07× | |
| 05 | Grand Est | ~900K | 1.07× | |
| 06 | Occitanie | ~900K | 0.98× | |
| 07 | Centre-Val de Loire | ~400K | 0.98× | |
| 08 | Provence-Alpes-Côte d'Azur | ~700K | 0.90× | |
| 09 | Bourgogne-Franche-Comté | ~400K | 0.90× | |
| 10 | Pays de la Loire | ~500K | 0.86× | |
| 11 | Normandy | ~400K | 0.83× | |
| 12 | Brittany | ~400K | 0.81× | |
| 13 | Corsica | ~30K | 0.47× |
The strongest cross-interests of the Fast food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pizza delivery | Food & Beverages | 2.33× | ||
| 02 | McDonald's | Food & Beverages | 2.08× | ||
| 03 | Self-confidence | Health | 1.93× | ||
| 04 | Buffalo Grill | Food & Beverages | 1.89× | ||
| 05 | Burger King | Food & Beverages | 1.87× | ||
| 06 | Wedding ring | Fashion & Accessoires | 1.84× | ||
| 07 | King Jouet | Shopping | 1.82× | ||
| 08 | vertbaudet | Fashion & Accessoires | 1.81× | ||
| 09 | Petit Bateau | Fashion & Accessoires | 1.75× | ||
| 10 | Decoration | Home & Garden | 1.71× | ||
| 11 | Betclic | Games | 1.66× | ||
| 12 | Pimkie | Shopping | 1.63× | ||
| 13 | Mr. Bricolage | Shopping | 1.62× | ||
| 14 | Home Design | Home & Garden | 1.55× | ||
| 15 | Customer service | Business & Career | 1.54× | ||
| 16 | Divertissement | Politics & Society | 1.54× | ||
| 17 | Carrefour Express | Shopping | 1.54× | ||
| 18 | Spar (retailer) | Shopping | 1.53× | ||
| 19 | Aldi | Shopping | 1.52× | ||
| 20 | Feu Vert | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.21× | |
| Healthy Lifestyle | BALANCE | 1.19× | |
| Indulgence | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Spirituality | BALANCE | 0.86× | |
| Creativity | OPEN | 0.87× |
Fast food has an estimated audience of 10,881,470 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
55.5% of Fast food fans are female, 44.5% are male, with an average age of 41.1 years.
Fast food fans show strongest brand affinity for McDonald's (2.08×), Burger King (1.87×), and Aldi (1.52×) over the country average.
Fast food fans in France are most concentrated in Île-de-France (reach ~3.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Fast food itself, the audience over-indexes on Burger King (1.87×), Aldi (1.52×), King Jouet (1.82×), and Customer service (1.54×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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