A data profile of the people who buy, follow and care about Betclic in France — modelled from more than twelve digital signal sources. Betclic has an estimated audience of 3,897,391 people in France.
The average Betclic fan in France is 34.6 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Winamax, La Banque postale, King Jouet, with strongest over-indexing on Winamax (5.28× the country average).
Demographically, the Betclic audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Mindfulness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Betclic fan in France is more male, around 34.6 years old, with strong Mindfulness tendencies and a notable affinity for Winamax.
The key figures that characterise the Betclic profile in France.
18.9% are female, 81.1% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 18.9% |
| Male | 81.1% |
| Average age | 34.6 |
| Estimated audience size | 3,897,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 34% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 12% |
of the worldwide Betclic audience comes from France.
| Country | Share |
|---|---|
| Côte d'Ivoire | 49.6% |
| Portugal | 16.0% |
| France | 15.2% |
Where the Betclic audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~400K | 1.28× | |
| 02 | Auvergne-Rhône-Alpes | ~500K | 1.09× | |
| 03 | Grand Est | ~300K | 1.09× | |
| 04 | Île-de-France | ~700K | 1.07× | |
| 05 | Occitanie | ~300K | 1.07× | |
| 06 | Nouvelle-Aquitaine | ~300K | 1.03× | |
| 07 | Provence-Alpes-Côte d'Azur | ~300K | 1.03× | |
| 08 | Normandy | ~200K | 0.99× | |
| 09 | Pays de la Loire | ~200K | 0.92× | |
| 10 | Brittany | ~200K | 0.92× | |
| 11 | Centre-Val de Loire | ~100K | 0.90× | |
| 12 | Bourgogne-Franche-Comté | ~100K | 0.86× | |
| 13 | Corsica | ~10K | 0.75× |
The strongest cross-interests of the Betclic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aquabike | Sports | 8.13× | ||
| 02 | Paris Marathon | Sports | 6.98× | ||
| 03 | Winamax | Games | 5.28× | ||
| 04 | Automated pool cleaner | Home & Garden | 4.34× | ||
| 05 | Nature et Découvertes | Shopping | 3.40× | ||
| 06 | vertbaudet | Fashion & Accessoires | 2.85× | ||
| 07 | King Jouet | Shopping | 2.72× | ||
| 08 | Sosh | Shopping | 2.59× | ||
| 09 | Gémo | Fashion & Accessoires | 2.41× | ||
| 10 | La Banque postale | Business & Career | 2.39× | ||
| 11 | Crédit Mutuel | Business & Career | 2.08× | ||
| 12 | transavia | Travel & Leisure | 1.97× | ||
| 13 | Home Interior Design | Home & Garden | 1.93× | ||
| 14 | Intersport | Shopping | 1.92× | ||
| 15 | Maisons du Monde | Home & Garden | 1.80× | ||
| 16 | Architecture & Design | Business & Career | 1.79× | ||
| 17 | Ouigo | Cars & Mobility | 1.67× | ||
| 18 | Deco | Home & Garden | 1.57× | ||
| 19 | Olympique Lyonnais | Sports | 1.55× | ||
| 20 | Primark | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.12× | |
| Family Orientation | CONSERVATISM | 1.09× | |
| Luxury Orientation | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.71× | |
| Community Orientation | OPEN | 0.73× | |
| Social Media Usage | JOY | 0.74× |
Betclic's target market in France covers an estimated 3,897,391 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
18.9% of the Betclic audience are female, 81.1% are male, with an average age of 34.6 years.
Betclic fans show strongest brand affinity for Winamax (5.28×), La Banque postale (2.39×), and King Jouet (2.72×) over the country average.
Betclic fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~500K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Betclic itself, the audience over-indexes on La Banque postale (2.39×), King Jouet (2.72×), transavia (1.97×), and vertbaudet (2.85×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Betclic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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