A data profile of the people who buy, follow and care about Maisons du Monde in France — modelled from more than twelve digital signal sources. Maisons du Monde has an estimated audience of 5,113,305 people in France.
The average Maisons du Monde fan in France is 36.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Mr. Bricolage, Le Bon Marché, Claudie Pierlot, with strongest over-indexing on Mr. Bricolage (10.91× the country average).
Demographically, the Maisons du Monde audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Maisons du Monde fan in France is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Mr. Bricolage.
The key figures that characterise the Maisons du Monde profile in France.
68.7% are female, 31.3% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 36.9 |
| Estimated audience size | 5,113,305 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 16% |
Where the Maisons du Monde audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Corsica | ~30K | 1.26× | |
| 02 | Provence-Alpes-Côte d'Azur | ~400K | 1.17× | |
| 03 | Occitanie | ~500K | 1.13× | |
| 04 | Nouvelle-Aquitaine | ~500K | 1.05× | |
| 05 | Île-de-France | ~900K | 1.02× | |
| 06 | Pays de la Loire | ~300K | 0.98× | |
| 07 | Auvergne-Rhône-Alpes | ~600K | 0.96× | |
| 08 | Normandy | ~200K | 0.93× | |
| 09 | Bourgogne-Franche-Comté | ~200K | 0.93× | |
| 10 | Centre-Val de Loire | ~200K | 0.92× | |
| 11 | Brittany | ~200K | 0.91× | |
| 12 | Grand Est | ~400K | 0.88× | |
| 13 | Hauts-de-France | ~400K | 0.84× |
The strongest cross-interests of the Maisons du Monde audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mr. Bricolage | Shopping | 10.91× | ||
| 02 | Claudie Pierlot | Fashion & Accessoires | 10.23× | ||
| 03 | Isabel Marant | Fashion & Accessoires | 9.84× | ||
| 04 | Le Bon Marché | Shopping | 9.39× | ||
| 05 | Comptoir des Cotonniers | Fashion & Accessoires | 8.67× | ||
| 06 | Pimkie | Shopping | 8.23× | ||
| 07 | Printemps | Fashion & Accessoires | 7.67× | ||
| 08 | Petit Bateau | Fashion & Accessoires | 6.04× | ||
| 09 | Kiabi | Fashion & Accessoires | 5.75× | ||
| 10 | Afrobeat | Music & Radio | 5.45× | ||
| 11 | vertbaudet | Fashion & Accessoires | 5.09× | ||
| 12 | Olympique Lyonnais | Sports | 4.59× | ||
| 13 | Monoprix | Shopping | 4.46× | ||
| 14 | Harry Potter | Movies & TV | 3.76× | ||
| 15 | Castorama | Shopping | 3.70× | ||
| 16 | Brico Dépôt | Shopping | 3.69× | ||
| 17 | La Redoute | Shopping | 3.38× | ||
| 18 | Sports and outdoors | Sports | 2.96× | ||
| 19 | Shopping and fashion | Shopping | 2.40× | ||
| 20 | Shopping | Shopping | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.98× | |
| Pet Ownership | JOY | 1.63× | |
| Healthy Lifestyle | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.56× | |
| Spirituality | BALANCE | 0.60× | |
| Early Adopter Mentality | POWER | 0.68× |
Maisons du Monde's target market in France covers an estimated 5,113,305 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
68.7% of the Maisons du Monde audience are female, 31.3% are male, with an average age of 36.9 years.
Maisons du Monde fans show strongest brand affinity for Mr. Bricolage (10.91×), Le Bon Marché (9.39×), and Claudie Pierlot (10.23×) over the country average.
Maisons du Monde fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~600K), and Occitanie (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Maisons du Monde itself, the audience over-indexes on Le Bon Marché (9.39×), Claudie Pierlot (10.23×), Isabel Marant (9.84×), and Comptoir des Cotonniers (8.67×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Maisons du Monde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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