A data profile of the people who buy, follow and care about Le Bon Marché in France — modelled from more than twelve digital signal sources. Le Bon Marché has an estimated audience of 5,376,507 people in France.
The average Le Bon Marché fan in France is 37.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Paris Saint-Germain, France, X, with strongest over-indexing on Paris Saint-Germain (2.25× the country average).
Demographically, the Le Bon Marché audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Le Bon Marché fan in France is more female, around 37.9 years old, with strong Pet Ownership tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the Le Bon Marché profile in France.
67.5% are female, 32.5% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 37.9 |
| Estimated audience size | 5,376,507 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Le Bon Marché audience comes from France.
| Country | Share |
|---|---|
| France | 67.3% |
| United States | 23.7% |
| Brazil | 4.1% |
Where the Le Bon Marché audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~3M | 7.51× | |
| 02 | Corsica | ~20K | 0.80× | |
| 03 | Centre-Val de Loire | ~100K | 0.62× | |
| 04 | Normandy | ~100K | 0.58× | |
| 05 | Nouvelle-Aquitaine | ~200K | 0.54× | |
| 06 | Brittany | ~100K | 0.53× | |
| 07 | Pays de la Loire | ~100K | 0.52× | |
| 08 | Provence-Alpes-Côte d'Azur | ~200K | 0.51× | |
| 09 | Bourgogne-Franche-Comté | ~90K | 0.51× | |
| 10 | Hauts-de-France | ~200K | 0.46× | |
| 11 | Auvergne-Rhône-Alpes | ~200K | 0.45× | |
| 12 | Grand Est | ~200K | 0.45× | |
| 13 | Occitanie | ~100K | 0.40× |
The strongest cross-interests of the Le Bon Marché audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Soul music | Music & Radio | 2.29× | ||
| 02 | Paris Saint-Germain | Sports | 2.25× | ||
| 03 | Pet food | Pets & Animals | 2.25× | ||
| 04 | H&M | Shopping | 2.24× | ||
| 05 | Lego | Kids & Family | 2.23× | ||
| 06 | Sephora | Shopping | 2.09× | ||
| 07 | Parent | Kids & Family | 2.08× | ||
| 08 | IKEA | Home & Garden | 1.97× | ||
| 09 | X | Internet & Social Media | 1.96× | ||
| 10 | Celebrity | Movies & TV | 1.94× | ||
| 11 | Spotify | Internet & Social Media | 1.93× | ||
| 12 | Italy | Travel & Leisure | 1.92× | ||
| 13 | Handicraft | Home & Garden | 1.84× | ||
| 14 | Internet & Social Media | 1.77× | |||
| 15 | France | Travel & Leisure | 1.73× | ||
| 16 | Flower | Home & Garden | 1.69× | ||
| 17 | Animal | Pets & Animals | 1.68× | ||
| 18 | Harry Potter | Movies & TV | 1.60× | ||
| 19 | Photograph | Technology & Electronics | 1.59× | ||
| 20 | Pets | Pets & Animals | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.55× | |
| Luxury Orientation | PREMIUM | 1.36× | |
| Social Media Usage | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.76× | |
| Community Orientation | OPEN | 0.80× | |
| Need for Security | CONSERVATISM | 0.84× |
Le Bon Marché's target market in France covers an estimated 5,376,507 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
67.5% of the Le Bon Marché audience are female, 32.5% are male, with an average age of 37.9 years.
Le Bon Marché fans show strongest brand affinity for Paris Saint-Germain (2.25×), France (1.73×), and X (1.96×) over the country average.
Le Bon Marché fans in France are most concentrated in Île-de-France (reach ~3M), Auvergne-Rhône-Alpes (reach ~200K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Le Bon Marché itself, the audience over-indexes on France (1.73×), X (1.96×), Pets (1.57×), and H&M (2.24×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Le Bon Marché. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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