A data profile of the people who buy, follow and care about Handicraft in France — modelled from more than twelve digital signal sources. Handicraft has an estimated audience of 10,661,705 people in France.
Handicraft has an estimated audience of 10,661,705 people in France. 62.6% are female, 37.4% are male, average age 42.9. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Dentistry.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (305.31× the country average).
Demographically, the Handicraft audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Mindfulness, Design Affinity.
The typical Handicraft fan in France is more female, around 42.9 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Handicraft profile in France.
62.6% are female, 37.4% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 42.9 |
| Estimated audience size | 10,661,705 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Handicraft audience comes from France.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.2% |
| Brazil | 5.4% |
The strongest cross-interests of the Handicraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 305.31× | ||
| 02 | Selfridges | Shopping | 244.98× | ||
| 03 | Christmas Gift | Kids & Family | 40.00× | ||
| 04 | Christmas tree | Kids & Family | 29.44× | ||
| 05 | Kitchen garden | Home & Garden | 22.75× | ||
| 06 | Christmas ornament | Home & Garden | 22.71× | ||
| 07 | Breast Cancer awareness | Health | 17.49× | ||
| 08 | Sustainable products | Politics & Society | 14.93× | ||
| 09 | Girl power | Politics & Society | 14.63× | ||
| 10 | Christmas lights | Home & Garden | 14.08× | ||
| 11 | Zoom lens | Technology & Electronics | 13.98× | ||
| 12 | Dentistry | Business & Career | 13.68× | ||
| 13 | Sexology | Kids & Family | 12.92× | ||
| 14 | Hormone | Health | 11.39× | ||
| 15 | Broadcasting of sports events | Movies & TV | 10.14× | ||
| 16 | Rose | Home & Garden | 9.98× | ||
| 17 | Single-lens reflex camera | Technology & Electronics | 9.14× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 2.23× | ||
| 19 | Crafts | Home & Garden | 1.87× | ||
| 20 | Home improvement | Home & Garden | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.12× | |
| Design Affinity | PREMIUM | 1.65× | |
| Creativity | OPEN | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Community Orientation | OPEN | 0.89× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Handicraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.