Handicraft Audience in France
Handicraft has an estimated audience of 10,661,705 people in France. 62.6% are female, 37.4% are male, average age 42.9. Top brand affinities: Do it yourself (DIY), Real property, Dentistry, Zoom lens, Home improvement.
Top brand affinities include Do it yourself (DIY), Real property, Dentistry, with strongest over-indexing on Do it yourself (DIY) (2.27× the country average). Demographically, the Handicraft audience skews more female with an average age of 42.9, and over-indexes on personality traits such as DIY Mentality, Creativity.
Category: Home & Garden · Type: Topic
Demographics of Handicraft fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 42.9 |
| Estimated audience size | 10,661,705 |
Audience persona
The typical Handicraft fan in France is more female, around 42.9 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Do it yourself (DIY) | 2.27× | Home & Garden |
| Real property | 2.42× | Home & Garden |
| Dentistry | 5.95× | Business & Career |
| Zoom lens | 5.86× | Technology & Electronics |
| Home improvement | 1.7× | Home & Garden |
| Crafts | 1.86× | Home & Garden |
| Hormone | 5.57× | Health |
| Lidl | 1.53× | Shopping |
| Google News | 1.55× | News |
| Chess.com | 4.41× | Sports |
| Renovation | 1.58× | Home & Garden |
| Crédit Mutuel | 1.6× | Business & Career |
| Kitchen | 1.63× | Home & Garden |
| Kitchen garden | 3.24× | Home & Garden |
| Sustainable products | 4.63× | Politics & Society |
| Etsy | 2.64× | Fashion & Accessoires |
| Home Appliances | 1.58× | Home & Garden |
| Solitaire | 2.97× | Games |
| Decorative arts | 1.75× | Arts & Culture |
| American Vintage | 3.75× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.54 |
| Creativity | OPEN | 1.53 |
| Design Affinity | PREMIUM | 1.49 |
| Mindfulness | BALANCE | 1.47 |
| Sustainability | BALANCE | 1.24 |
| Extroversion | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.2% |
| Brazil | 5.4% |
See Handicraft audiences in other countries
More Home & Garden audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Handicraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.