Handicraft Audience in Italy
Handicraft has an estimated audience of 14,734,646 people in Italy. 62.4% are female, 37.6% are male, average age 43.9. Top brand affinities: Wine bar, Crystal healing, Miniskirt, Wine cocktail, Same-sex marriage.
Top brand affinities include Wine bar, Crystal healing, Miniskirt, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the Handicraft audience skews more female with an average age of 43.9, and over-indexes on personality traits such as DIY Mentality, Creativity.
Category: Home & Garden · Type: Topic
Demographics of Handicraft fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 43.9 |
| Estimated audience size | 14,734,646 |
Audience persona
The typical Handicraft fan in Italy is more female, around 43.9 years old, with strong DIY Mentality tendencies and a notable affinity for Wine bar.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine bar | 18.05× | Food & Beverages |
| Crystal healing | 15.15× | Health |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Same-sex marriage | 14.12× | Kids & Family |
| Oncology | 9.03× | Health |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Pillow | 4.95× | Home & Garden |
| Ethanol | 5.3× | Health |
| Horoscope | 4.46× | Health |
| Progressive rock | 3.2× | Music & Radio |
| CARE (relief agency) | 9.79× | Politics & Society |
| Dry cleaning | 11.65× | Home & Garden |
| General practitioner | 2.68× | Health |
| Politics of China | 13.34× | Politics & Society |
| Instant messaging | 1.88× | Internet & Social Media |
| Robert Redford | 2.78× | Movies & TV |
| Google Maps | 1.7× | Internet & Social Media |
| Dentistry | 2.59× | Business & Career |
| Personal protective equipment | 4.72× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.37 |
| Creativity | OPEN | 1.32 |
| Indulgence | JOY | 1.31 |
| Design Affinity | PREMIUM | 1.13 |
| Pet Ownership | JOY | 1.07 |
| Sustainability | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.2% |
| Brazil | 5.4% |
See Handicraft audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Handicraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.