A data profile of the people who buy, follow and care about Tableware in Italy — modelled from more than twelve digital signal sources. Tableware has an estimated audience of 4,661,612 people in Italy.
The average Tableware fan in Italy is 46.4 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Kitchen utensil, Cutlery, Message in a Bottle (film), with strongest over-indexing on Kitchen utensil (7.77× the country average).
Demographically, the Tableware audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tableware fan in Italy is more female, around 46.4 years old, with strong Design Affinity tendencies and a notable affinity for Kitchen utensil.
The key figures that characterise the Tableware profile in Italy.
74.8% are female, 25.2% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 46.4 |
| Estimated audience size | 4,661,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Tableware audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 11.2% |
| Italy | 4.6% |
Where the Tableware audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.18× | |
| 02 | Molise | ~20K | 1.10× | |
| 03 | Aosta Valley | ~10K | 1.09× | |
| 04 | Tuscany | ~300K | 1.08× | |
| 05 | Basilicata | ~40K | 1.05× | |
| 06 | Umbria | ~80K | 1.01× | |
| 07 | Friuli-Venezia Giulia | ~90K | 0.99× | |
| 08 | Abruzzo | ~100K | 0.98× | |
| 09 | Trentino-Alto Adige/Südtirol | ~90K | 0.98× | |
| 10 | Calabria | ~100K | 0.97× | |
| 11 | Marche | ~100K | 0.97× | |
| 12 | Sardinia | ~100K | 0.96× | |
| 13 | Liguria | ~100K | 0.96× | |
| 14 | Veneto | ~400K | 0.95× | |
| 15 | Emilia-Romagna | ~400K | 0.93× | |
| 16 | Sicilia | ~400K | 0.92× | |
| 17 | Puglia | ~300K | 0.92× | |
| 18 | Lazio | ~500K | 0.91× | |
| 19 | Piedmont | ~300K | 0.91× | |
| 20 | Campania | ~500K | 0.89× |
The strongest cross-interests of the Tableware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plate (dishware) | Home & Garden | 13.28× | ||
| 02 | Leonardo | Home & Garden | 11.83× | ||
| 03 | Cutlery | Home & Garden | 11.47× | ||
| 04 | Pressure cooking | Home & Garden | 9.70× | ||
| 05 | Kitchen utensil | Home & Garden | 7.77× | ||
| 06 | Tablecloth | Home & Garden | 7.53× | ||
| 07 | Cookware and bakeware | Home & Garden | 6.43× | ||
| 08 | Household goods | Home & Garden | 6.27× | ||
| 09 | Housekeeping | Travel & Leisure | 4.96× | ||
| 10 | Message in a Bottle (film) | Movies & TV | 3.47× | ||
| 11 | Culinary art | Arts & Culture | 3.35× | ||
| 12 | Cookbook | Food & Beverages | 3.08× | ||
| 13 | Building | Home & Garden | 2.59× | ||
| 14 | TgCom24 | News | 2.25× | ||
| 15 | Discount stores | Shopping | 1.97× | ||
| 16 | Boutiques | Fashion & Accessoires | 1.91× | ||
| 17 | Rome | Travel & Leisure | 1.88× | ||
| 18 | Jewelry | Fashion & Accessoires | 1.78× | ||
| 19 | Photography | Arts & Culture | 1.73× | ||
| 20 | Food | Food & Beverages | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.84× | |
| Quality Awareness | PREMIUM | 1.82× | |
| Price Sensitivity | PREMIUM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.78× | |
| Social Media Usage | JOY | 0.92× | |
| Need for Security | CONSERVATISM | 0.94× |
Tableware has an estimated audience of 4,661,612 people in Italy, concentrated in Lombardy and Lazio.
74.8% of Tableware fans are female, 25.2% are male, with an average age of 46.4 years.
Tableware fans show strongest brand affinity for Kitchen utensil (7.77×), Cutlery (11.47×), and Message in a Bottle (film) (3.47×) over the country average.
Tableware fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~500K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Tableware itself, the audience over-indexes on Cutlery (11.47×), Message in a Bottle (film) (3.47×), Leonardo (11.83×), and Cookware and bakeware (6.43×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tableware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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