A data profile of the people who buy, follow and care about Tableware in France — modelled from more than twelve digital signal sources. Tableware has an estimated audience of 2,490,878 people in France.
The average Tableware fan in France is 45.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Dishwasher, Portable media players, Porcelain, with strongest over-indexing on Dishwasher (28× the country average).
Demographically, the Tableware audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Tableware fan in France is more female, around 45.1 years old, with strong Design Affinity tendencies and a notable affinity for Dishwasher.
The key figures that characterise the Tableware profile in France.
75.7% are female, 24.3% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 45.1 |
| Estimated audience size | 2,490,878 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Tableware audience comes from France.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 11.2% |
| Italy | 4.6% |
Where the Tableware audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 2.16× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.18× | |
| 03 | Corsica | ~10K | 1.03× | |
| 04 | Auvergne-Rhône-Alpes | ~300K | 0.98× | |
| 05 | Bourgogne-Franche-Comté | ~100K | 0.97× | |
| 06 | Centre-Val de Loire | ~90K | 0.97× | |
| 07 | Occitanie | ~200K | 0.96× | |
| 08 | Normandy | ~100K | 0.96× | |
| 09 | Nouvelle-Aquitaine | ~200K | 0.95× | |
| 10 | Brittany | ~100K | 0.95× | |
| 11 | Hauts-de-France | ~200K | 0.94× | |
| 12 | Grand Est | ~200K | 0.94× | |
| 13 | Pays de la Loire | ~100K | 0.94× |
The strongest cross-interests of the Tableware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Food storage | Home & Garden | 33.44× | ||
| 02 | Dishwasher | Home & Garden | 28.00× | ||
| 03 | Portable media players | Technology & Electronics | 23.91× | ||
| 04 | Nightlight | Travel & Leisure | 19.10× | ||
| 05 | Opinel | Home & Garden | 17.49× | ||
| 06 | Kitchen knife | Home & Garden | 17.49× | ||
| 07 | Porcelain | Home & Garden | 13.14× | ||
| 08 | Kitchen utensil | Home & Garden | 10.69× | ||
| 09 | Cutlery | Home & Garden | 6.82× | ||
| 10 | Kitchenware | Home & Garden | 6.14× | ||
| 11 | Bonobo (musician) | Music & Radio | 5.59× | ||
| 12 | Temu | Shopping | 4.80× | ||
| 13 | Oscaro | Cars & Mobility | 3.75× | ||
| 14 | Food | Food & Beverages | 2.69× | ||
| 15 | Consumer electronics | Technology & Electronics | 2.62× | ||
| 16 | France | Travel & Leisure | 2.32× | ||
| 17 | Music | Business & Career | 2.29× | ||
| 18 | Entertainment | Movies & TV | 2.24× | ||
| 19 | Reading | Literature | 2.11× | ||
| 20 | Food and drink | Food & Beverages | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 3.41× | |
| Urban Lifestyle | OPEN | 3.29× | |
| Indulgence | JOY | 2.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.13× | |
| Patriotism | CONSERVATISM | 1.17× | |
| Social Media Usage | JOY | 1.22× |
Tableware has an estimated audience of 2,490,878 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
75.7% of Tableware fans are female, 24.3% are male, with an average age of 45.1 years.
Tableware fans show strongest brand affinity for Dishwasher (28×), Portable media players (23.91×), and Porcelain (13.14×) over the country average.
Tableware fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~300K), and Provence-Alpes-Côte d'Azur (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Tableware itself, the audience over-indexes on Portable media players (23.91×), Porcelain (13.14×), Kitchen utensil (10.69×), and Food storage (33.44×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Tableware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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